How to Create a Gift Card in Magento

If you are looking for the means to create a gift card, this article provides step-by-step instructions to help you in making gift card on Magento Commerce.

Please note that creating a gift card is unavailable in the default Magento Community Edition.

We will cover creating a product template, required fields, and other basic configurations that are necessary to create a gift card in this post. As a result, you’ll know how to generate gift cards on your own without external assistance.

how to create gift certificates

Before you begin:

Log in to your Magento 2 admin panel.

Step 1: Basic Configurations


  1. On the left pane, go to Catalog, and then click Products.
  2. In the upper-right corner, click the Add Product arrow, and then select Gift Card to create a gift certificate. If you are using Mageworx Gift Cards Suite to generate gift cards, select Gift Cards (by Mageworx) and follow the instructions provided in the official user guide.
  3. To select an attribute set that is different from the Default one, click the Attribute Set arrow. You can choose a different attribute set from the list or start typing in the search field to see other options.
  4. To set a name and SKU as you are creating a gift card, fill in the Product Name field and SKU fields correspondingly.
  5. To specify the type of gift voucher, click the Card Type arrow to choose from the three available options: Virtual, Physical, and Combined. By default, the Virtual option is selected.
  6. To create a gift card with a selection of fixed amounts, click the Add Amount button to specify the amount. You’ll need to repeat this step to enter as many options as needed.
  7. To make gift cards with the possibility for your customers to set the value of a voucher, click the Open Amount toggle. Use the Open Amount From and To fields to specify the range of minimum and maximum values.
  8. To complete basic information settings for physical or combined certificates, enter the available quantity in the Quantity field. You can set the Weight of the package for e-cards that are to be shipped, and then select Gift Cards in the Categories field.
  9. To complete the setup, use the Gift Card Information section. By default, the Use Config Settings checkboxes are selected for all the fields. Clear a check box of your choice to adjust the settings.

As the basic configurations on making gift card are completed, it’s high time to move to the next sections of the admin panel to learn how to make gift cards and finish the setup.

Step 2: Creatives and Optimization


  1. To make gift card more appealing for the customer by adding relevant information, use the following sections:
    1. Content
    2. Images and Videos
    3. Related Products, Up-Sells, and Cross-Sells
    4. SEO
    5. Customizable Options (Learn more about advanced product options and product options templates)
    6. Design
    7. Products in Websites
    8. Gift Options

The above-mentioned steps allow you to tweak the configurations according to your business needs, requirements, and brand book. Additionally, as SEO is the king, you can make the basic SEO adjustments here too.

Step 3: Finalization


    As you create a gift card, make sure to finalize the process. At the top of the page, ensure you enable the Enable Product toggle, and then do one of the following:

    1. In the upper-right corner, click Save.
    2. In the upper-right corner, click the Save arrow, and then select the Save & Close option to create a gift certificate.

As we’ve managed to make gift card, you can view the product on the front-end. For that, in the upper-right corner, click the admin arrow, and then select Customer View.

How to generate gift card numbers? How to create a gift card?

Now that you know how to display gift cards and how to make a gift card, it’s high time to integrate certificates as a marketing mix into your strategy and reap the benefits. Professionally crafted vouchers are designed to increase customer loyalty, boost sales, and spread the word about your business among your regulars’ friends and family. The advantages that digital cards bring make high-quality plastic gift cards and electronic ones a perfect gift.

To make them even more appealing for the shoppers, before you create a gift, make sure to:

  • Create appealing design templates and gift card templates of high quality
  • Include multiple pricing options in such certificate templates
  • Add e-card kickbacks with free gifts for high-value digital gifts purchases
  • Promote your cards online, and they will add your business multiple benefits
  • Partner with no-competitor companies to spread the word about your offerings
  • Integrate this tactic into your email marketing strategy
  • Generate gift cards for specific marketing channels only

In fine, make sure your customers are well aware of gift cards availability. Think thoroughly through your website navigation, internal banners, popup notifications, cross-selling techniques, links in the website header, etc.―all that can increase e-cards visibility, attract the shoppers’ attention, and thus skyrocket your sales.