Customer Group Prices extension for Magento 2

Customer Group Prices for Magento 2

Customer Group Prices extension for Magento 2

99 % of 100
    Includes lifetime access to the source code, 1-year of free updates & support.*
    *Onwards annual updates & support will be available 40% off the list price for your Magento edition. No recurring payments.

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Main features

Custom surcharges/discounts on group/product levels
Prices replacement to display anywhere on your site
Setting custom prices for wholesale and retail shoppers
Special deals for targeted Magento customer groups
Setting individual prices for custom product catalogs
Group pricing import/export for fast prices management
Migrating customer prices from Magento 1 to Magento2
Accurate prices on pages filtered by layered navigation



Magento Compatibility

CE: 2.3.x, 2.4.x; EE: 2.3.x, 2.4.x


Comes with

  • Lifetime access to the source code
  • 1 year of free updates and support
  • No subscriptions
money back

Key features

magento customer group prices

Group pricing for each segment

If your business wishes to use price discrimination to target different market segments and customer groups with price elasticities, Magento 2 Price Per Customer Group has it all to implement it.
Learn more
magento customer group pricing

Magento customer groups pricing in your marketing campaigns

Set individual prices for custom product catalogs. Motivate shoppers to qualify for pricing benefits of a specific customer group (general, wholesalers, etc.)
Learn more
magento customer groups pricing

API support & import/export

The Magento Group Pricing extension allows you to get, delete, update segmented pricing and effortlessly manage such data via a CSV file.
Learn more
magento customer group prices for all groups

Upgrade to Customer Prices Suite

Need to add shopper-specific prices and promotions to this functionality? Leverage your personalized pricing strategy with the Complex Customer Prices Suite.

Extensible. Customizable. Developer-friendly

Composer installation for easier extensions installation and management

No overwriting the core classes unless unachievable within a functionality

Unencrypted code for hassle-free editing if required by your clients

Extensions' code implementation following Magento's recommended best practices

All features

Magento customer group pricing

If your business works with a variety of consumer segments and targets them with personalized pricing options, enhancing and optimizing Magento group pricing is a must.

This solution is not only a Magento wholesale extension that helps you offer reduced prices for wholesale or retail shoppers, Customer Group Prices allows you to:

Segment consumers into groups and assign individual prices to them
Set tailor-made values for custom-created product catalogs (e.g., retailers, wholesale, etc.)
Motivate shoppers to qualify for the benefits of a particular consumer segment
Create special discounts or promo offers for the selection of your shoppers

Besides, the Group Pricing extension allows for improving the customer shopping experience by accurately displaying group price on pages filtered by layered navigation and search results pages.

Magento group pricing campaigns

Pricing is a huge element of any marketing strategy, especially when it comes to encouraging specific on-site activities of your consumers.

Wholesale and retail consumers are used to seeing different prices. Take it a step further and set different values for logged-in and unregistered shoppers to stimulate the desire to qualify for the pricing benefits of a specific customer group catalog.

With the Magento wholesale extension, you can:

Set individual prices for custom product catalogs
Automatically use group values in any cart/catalog price rules, as well as in taxes and gift cards
Configure values for different types of products: simple, configurable, etc.
Set fixed/percentage surcharges/discounts for the targeted customer segments

Import/export functionality

With the prices for Magento 2 customer groups, store admins can quickly import or export customer group catalog prices via a CSV file:

Edit/replace values for specific consumer segments
Transfer values from one source to another

API support

The Magento Customer Group Pricing extension provides the support of Magento 2 Rest API functionality. Using the API, you can:

Return such product pricing for the specified list of SKUs
Delete multiple values in a single call
Create and update existing price values for consumer segments
Remove prices for M2 products groups and replace them with new rows instead
Return all active special Magento group prices for the specified list of SKUs
Delete and replace product group special values
Return all active prices for consumer segments

For more details, refer to the official user guide on prices for a Magento customer group.

Data migration from Magento 1

According to the stats, over 139,000 websites are still Magento 1.9 users.

If you’re planning to get this complex process going and migrate to Magento 2, the module offers a quick and easy means to transfer (special) segmented pricing from Magento 1 to Magento 2.

Need a custom feature?

Let us know if you're missing a feature or two — we can't promise that we'll incorporate them in our future releases, but we'll be more than happy to develop them for you at an additional cost. Request now

Product changelog


March 5, 2024
Bug fix
  • Fixes the issue with incorrect customer detection through session when using FPC


February 27, 2024
What's new
  • Adds primary key for the temp table mageworx_catalog_product_entity_decimal_temp to avoid problems with replication
  • Adds new system of customer group id detection for better compatibility with third-party modules
  • Adds compatibility with Mageworx Order Editor: new products will be added to the order with correct group price (if exist)
Bug fix
  • Fixes the issue with incorrect group price when REST API/SOAP API/GraphQL used (cart and place order segment)


July 6, 2022
Bug fix
  • Fixes the issue with incorrect special price in cart


Product questions

What is group pricing?

Group pricing means setting different prices for different price or even market segments.

What is group price discrimination?

Being a microeconomic advanced pricing strategy, price discrimination means selling similar products at different amounts to different markets based on the knowledge you have about specific consumer segments.

Find out more in this article.

What is the customer group in Magento 2?

Being an out-of-the-box feature, it allows Magento 2 store owners to divide your customer base into segments for better targeted deals, campaigns and building custom price rules.

What is a variable pricing strategy?

This pricing strategy means that product price becomes flexible and may vary based on a sales location, customer group catalog, region, date, etc.

What does dynamic pricing mean?

Also known as real-time pricing, this pricing method is known to be the most flexible one and allows brands quickly update prices following the market demands. Often controlled by pricing bots that continually gather data following set algorithms, dynamic pricing changes on the fly.

In Magento, how can one display the different prices of products to different customer groups?

Before you begin, you’ll need to log in to the admin panel.

  • In the left pane, navigate to CATALOG, and then open any of your products in the edit mode.
  • You’ll need the Advanced Pricing link right below the main price field.
  • Next, in the Customer Group Price section, click Add. Now, you should be able to specify the website, customer segment, quantity, and price according to your needs.
What is the tier price in Magento?

Tier pricing means the ability to set a discount based on the quantity of purchased items. Generally, shoppers can access a relevant block on the product page that shares data on how many items should be bought to qualify for a specific discount or pricing group.

How do I get a customer group in Magento 2?

Before you begin, log in to the admin panel.

To create a customer group, in the left pane, navigate to CUSTOMERS. Under Customer Groups, click Add New Customer Group.

How to export Magento group prices?

The default functionality does not allow exporting and importing Magento 2 customer group prices out of the box.

Mageworx’s Magento Customer Group Prices for all groups allows for effortless group prices management. For that, log in to your admin panel. In the left pane, go to SYSTEM. Under Data Transfer, click Import and Export Customer Group Prices.

Next, fill in the required fields to create a strategic pricing group per your business requirements.

What are the 5 pricing strategies?

Generally, the following pricing strategies are the most common:

  • Competitive pricing: setting prices that are similar to your competitors
  • Value-based pricing: setting prices based on the company’s beliefs about the product’s worth
  • Cost-plus pricing: calculating prices based on costs and mark-up
  • Penetration pricing: moving price from low to high over the course of time
  • Price skimming: moving group price from high to love as the market evolves

General questions

How can I pay for Mageworx products?

The two most common payment methods are currently accepted―credit cards (all types) and PayPal. All the payment transactions are carried out in full compliance with the security and confidentiality requirements.

Will I get a formal invoice with all details including VAT number?

Yes, after the purchase you will receive the complete invoice with all necessary details, including our VAT number etc.

How to install our Magento 2 extensions?

We offer four independent ways of Magento 2 extension installation:

What Magento editions do Mageworx extensions support?

Mageworx extensions support Magento 2 Open Source (former Community), Commerce (former Enterprise) editions including Magento 2 Commerce Cloud platform.

Mageworx Repository: how to use it?

Our own repository has been primarily intended to facilitate and speed up the process of Mageworx extensions installation and update.

In order to work with the repository, you’ll need to have the Composer on the server first. This is the package manager of the PHP software that allows you to update & install scripts on your site.

Click here for further installation instructions >>>

Can I use one Mageworx license on multiple websites and staging/test hosts?

According to the Mageworx License Agreement, you can use one copy of Mageworx software on one Magento production installation. Thus, separate Magento installations require purchasing separate licenses.

Please mind that the extensions are not domain related, i.e., if you run each website on one Magento installation, then one license can be used. However, if you've got several websites on different Magento installations, then you would need to purchase separate licenses for each of them.

Full Mageworx License Agreement >>>

Before going live, can I test a Mageworx extension on a staging site?

Yes, you can install and set up any Mageworx extension on a test environment before making changes on your production site.

Are Mageworx extensions compatible with third-party themes?

By default, all Mageworx Magento 2 extensions are tested on three most popular themes: Luma, Ultimo, and Porto. However, some of our extensions are compatible with more 3rd party themes.

You can get in touch with our support team at [email protected] to confirm compatibility with the theme that you are currently using.

Are Mageworx extensions mobile-friendly?

In the world where 45% of purchases are completed via mobile (according to Retail Dive), we find it crucial to test and optimize all Mageworx extensions for mobile friendliness.

For how long can I get extension updates?

Extension updates are available as long as your support & updates package is active.

Purchases made before February 1, 2022, reserve the right to access our Magento extensions updates free of charge for a lifetime.

How can I get tech support?

Currently, the Mageworx Magento support team can be reached via:

How can I migrate from Magento 1 to Magento 2?

Database migration, migrating custom-built functionality and design, as well as migrating advanced SEO settings―these and other options are available within our one-stop migration service.

To get a quote, you’ll need to contact our Client Relations Manager.

Request an estimate >>>

How can I get a refund?

We offer a 60-day money-back guarantee for Mageworx extensions that have been purchased via our site. Customer satisfaction and creating true value are our top priority!

Please note that this is except for those Magento 1 extensions that are intended to be upgraded to their Magento 2 versions within 30 days since the moment of M1 version purchase. In such a case, a refund will be applied solely to the Magento 2 extension version.

Please note that extensions purchased at Magento Marketplace are covered by the 25-day Marketplace Refund Policy.

Full Refund Policy >>>

Does Mageworx have a discount program?

Reward points, bulk & upgrade discounts―at Mageworx, we do our best to show appreciation to our new and existing customers. Joining the program is fast and easy. To start saving with us, you need to create an account.

Loyalty Program details >>>

How can I become an affiliate?

By helping Mageworx promote our extensions, you can earn up to 50% on every order. To join the affiliate program, you need to create an account on our website.
Go to "My Profile ― Affiliates", then complete and verify your affiliate profile.

Affiliate Program details >>>

Feel free to drop us a line on the Support page if you have questions.