Customer Group Prices extension for Magento 2
CE: 2.3.x, 2.4.x; EE: 2.3.x, 2.4.x
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- 1 year of free updates and support
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Magento customer groups pricing in your marketing campaignsSet individual prices for custom product catalogs. Motivate shoppers to qualify for pricing benefits of a specific customer group (general, wholesalers, etc.) Learn more
API support & import/exportThe Magento Group Pricing extension allows you to get, delete, update segmented pricing and effortlessly manage such data via a CSV file. Learn more
Upgrade to Customer Prices SuiteNeed to add shopper-specific prices and promotions to this functionality? Leverage your personalized pricing strategy with the Complex Customer Prices Suite.
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Magento customer group pricing
If your business works with a variety of consumer segments and targets them with personalized pricing options, enhancing and optimizing Magento group pricing is a must.
This solution is not only a Magento wholesale extension that helps you offer reduced prices for wholesale or retail shoppers, Customer Group Prices allows you to:
Besides, the Group Pricing extension allows for improving the customer shopping experience by accurately displaying group price on pages filtered by layered navigation and search results pages.
Magento group pricing campaigns
Pricing is a huge element of any marketing strategy, especially when it comes to encouraging specific on-site activities of your consumers.
Wholesale and retail consumers are used to seeing different prices. Take it a step further and set different values for logged-in and unregistered shoppers to stimulate the desire to qualify for the pricing benefits of a specific customer group catalog.
With the Magento wholesale extension, you can:
With the prices for Magento 2 customer groups, store admins can quickly import or export customer group catalog prices via a CSV file:
The Magento Customer Group Pricing extension provides the support of Magento 2 Rest API functionality. Using the API, you can:
For more details, refer to the official user guide on prices for a Magento customer group.
Data migration from Magento 1
According to the stats, over 139,000 websites are still Magento 1.9 users.
If you’re planning to get this complex process going and migrate to Magento 2, the module offers a quick and easy means to transfer (special) segmented pricing from Magento 1 to Magento 2.
Need a custom feature?
1.3.9July 6, 2022
- Fixes the issue with incorrect special price in cart
1.3.8June 29, 2022
- Now the extension uses declarative schema for installation
1.3.7April 21, 2022
- Adds support for Magento 2.4.4
- Adds support for PHP 8.1
Group pricing means setting different prices for different price or even market segments.
Being a microeconomic advanced pricing strategy, price discrimination means selling similar products at different amounts to different markets based on the knowledge you have about specific consumer segments.
Find out more in this article.
Being an out-of-the-box feature, it allows Magento 2 store owners to divide your customer base into segments for better targeted deals, campaigns and building custom price rules.
This pricing strategy means that product price becomes flexible and may vary based on a sales location, customer group catalog, region, date, etc.
Also known as real-time pricing, this pricing method is known to be the most flexible one and allows brands quickly update prices following the market demands. Often controlled by pricing bots that continually gather data following set algorithms, dynamic pricing changes on the fly.
Before you begin, you’ll need to log in to the admin panel.
- In the left pane, navigate to CATALOG, and then open any of your products in the edit mode.
- You’ll need the Advanced Pricing link right below the main price field.
- Next, in the Customer Group Price section, click Add. Now, you should be able to specify the website, customer segment, quantity, and price according to your needs.
Tier pricing means the ability to set a discount based on the quantity of purchased items. Generally, shoppers can access a relevant block on the product page that shares data on how many items should be bought to qualify for a specific discount or pricing group.
Before you begin, log in to the admin panel.
To create a customer group, in the left pane, navigate to CUSTOMERS. Under Customer Groups, click Add New Customer Group.
The default functionality does not allow exporting and importing Magento 2 customer group prices out of the box.
Mageworx’s Magento Customer Group Prices for all groups allows for effortless group prices management. For that, log in to your admin panel. In the left pane, go to SYSTEM. Under Data Transfer, click Import and Export Customer Group Prices.
Next, fill in the required fields to create a strategic pricing group per your business requirements.
Generally, the following pricing strategies are the most common:
- Competitive pricing: setting prices that are similar to your competitors
- Value-based pricing: setting prices based on the company’s beliefs about the product’s worth
- Cost-plus pricing: calculating prices based on costs and mark-up
- Penetration pricing: moving price from low to high over the course of time
- Price skimming: moving group price from high to love as the market evolves
The two most common payment methods are currently accepted―credit cards (all types) and PayPal. All the payment transactions are carried out in full compliance with the security and confidentiality requirements.
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