Customer Group Prices extension for Magento 2

Group pricing means setting different prices for different price or even market segments.

Being a microeconomic advanced pricing strategy, price discrimination means selling similar products at different amounts to different markets based on the knowledge you have about specific consumer segments.

Find out more in this article.

Being an out-of-the-box feature, it allows Magento 2 store owners to divide your customer base into segments for better targeted deals, campaigns and building custom price rules.

This pricing strategy means that product price becomes flexible and may vary based on a sales location, customer group catalog, region, date, etc.

Also known as real-time pricing, this pricing method is known to be the most flexible one and allows brands quickly update prices following the market demands. Often controlled by pricing bots that continually gather data following set algorithms, dynamic pricing changes on the fly.

Before you begin, you’ll need to log in to the admin panel.

• In the left pane, navigate to CATALOG, and then open any of your products in the edit mode.
• You’ll need the Advanced Pricing link right below the main price field.
• Next, in the Customer Group Price section, click Add. Now, you should be able to specify the website, customer segment, quantity, and price according to your needs.

Tier pricing means the ability to set a discount based on the quantity of purchased items. Generally, shoppers can access a relevant block on the product page that shares data on how many items should be bought to qualify for a specific discount or pricing group.

Before you begin, log in to the admin panel.

To create a customer group, in the left pane, navigate to CUSTOMERS. Under Customer Groups, click Add New Customer Group.

The default functionality does not allow exporting and importing Magento 2 customer group prices out of the box.

Mageworx’s Magento Customer Group Prices for all groups allows for effortless group prices management. For that, log in to your admin panel. In the left pane, go to SYSTEM. Under Data Transfer, click Import and Export Customer Group Prices.

Next, fill in the required fields to create a strategic pricing group per your business requirements.

Generally, the following pricing strategies are the most common:

• Competitive pricing: setting prices that are similar to your competitors
• Value-based pricing: setting prices based on the company’s beliefs about the product’s worth
• Cost-plus pricing: calculating prices based on costs and mark-up
• Penetration pricing: moving price from low to high over the course of time
• Price skimming: moving group price from high to love as the market evolves

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