Magento 2 Loyalty Program: How to Reward Your Regular Customers

Every business is in a competition for customer trust.

How do you earn it?

Brands should build customer trust by repeating good behavior and offering value consumers can’t find anywhere else.

This is the time to think about your relationships with the buyers and the means to keep them healthy and lifelong.

A reward points system is vital in building such relationships and loyalty program Magento 2.

Let’s explore the importance of launching and running a successful Magento loyalty program and what your brand can do to create an effective eCommerce loyalty rewards program that gets results.

magento customer loyalty program
Image description: My Reward Points section in the customer account.

Reasons Behind Implementing Magento Loyalty Program

71% of shoppers see Magento 2 loyalty programs as a meaningful part of their brand relationship.

Heaps of successful businesses choose to reward customers with loyalty points and implement customer loyalty programs for the following good reasons:

  • Building healthy relationships with the consumers
  • Boosting the average order value (AOV)
  • Increase in repeat sales
  • Creating highly targeted offers and deals
  • Analyzing customer interaction with your Magento loyalty scheme
  • Attracting new customers without significant capital investment
  • Improving customer relationships

Here are some ways to reward your regulars:
  • Loyalty programs: Consider creating a loyalty program where customers can earn points for every purchase they make. Once they accumulate a certain number of points, they can redeem them for rewards such as discounts, free products or services, or exclusive access to events.
  • Personalized offers: Send personalized offers to your regulars based on their purchase history. For example, if a customer frequently buys a specific product, offer them a discount on their next purchase of that item.
  • Early access: Give your regular customers early access to new products or services before they're released to the general public. This not only makes them feel special, but it also gives them a sense of exclusivity.
  • Handwritten Thank You Notes: Take the time to write a personalized thank-you note to your regulars. This shows that you value their business and appreciate their loyalty.
  • Freebies: Surprise your regular customers with free samples or small gifts. It doesn't have to be anything extravagant, but it's the thought that counts.

And here’s the best part:

In Magento 2, a quality eCommerce loyalty rewards solution can help you push the envelope:

Loyalty Program for Magento 2 Extension

The Mageworx’s Loyalty Program Magento 2 solution helps craft a unique loyalty rewards points program and thank regulars with exclusive discounts. With the help of highly customizable shopping cart rules, you’ll be able to reward your consumers for completing specific actions and onsite activities.

loyalty rewards points in the mini-cart
Image description: Notification about the available reward points in the mini-cart.

The key features of the Magento Loyalty Points extension include:

  • Ability to create a host of points conditions, and rules
  • Choosing between fixed and percent calculation types
  • Setting up a loyalty points exchange rate
  • Motivating consumers to create an account and spend more with your store
  • Displaying marketing notifications on the front-end to stimulate the earning of credits
  • Setting expiration dates
  • Sending out email notifications to keep shoppers informed about their reward points balances
  • Ability to migrate points from Magento 1 to Magento 2
  • Import/export functionality
  • API support

Why Install a Magento 2 Loyalty Points Extension?

Along with the importance of timely delivery and quick order processing, loyalty programs are a tried and tested tool that boosts customer retention and skyrockets profit. The Magento 2 Loyalty extension has it all to help you build a trustworthy relationship with the consumer and offer them a variety of benefits, including targeted discounts and deals.

The Magento Loyalty Program extension enables you to build conditions that are based on order and customer attributes, purchase history, date of birth, etc., to let shoppers earn points and receive store credits.

magento loyalty scheme calculation options
Image description: Reward points conditions setup in the back-end

Features of the Magento Loyalty Program Module

To ensure you have it all to construct and run a profitable Magento customer loyalty program, the module offers the following set of features:

Clearly Displayed Customer Benefits

An essential part of any loyalty program Magento is making sure its conditions are well-visualized and transparent through every touchpoint with your website.

The reward points system allows your shoppers to earn a specific number of points for:

  • Placing an order
  • Having a Birthday
  • Registration
  • Leaving a review
  • Subscribing for a newsletter

The module will send email notifications following points balance changes before points expire.

Besides, your shoppers will see the number of points they receive for completing an order or purchasing a specific vendible. Such marketing notifications can be shown:

  • In the shopping cart
  • On the step checkout page
  • On the product pages
  • On the category pages
  • In the store’s header
  • In the mini-cart

Details on the points balance and transactions will also be available from the customer account.

magento 2 loyalty program setup
Image description: Events when the customers can receive reward points.

Magento Loyalty Rules

The module allows you to create flexible rules and conditions and enable them for specific customer groups and/or store views only.

With the Magento Loyalty Program module, you can specify the following rule information:

  • Rule name and description
  • Store views
  • Customer groups
  • Marketing notifications
  • Rules priority
  • Personal email templates

Loyalty Rewards Points Calculation Options

How your reward program is calculated is one of the most vital aspects of running a valuable program. With the Loyalty Program Magento solution, you can build complex calculation conditions to meet your unique business goals to the full.

Let’s break it down with an example.

You can choose to give your customer 5 store credits for:

  1. Completing an order of any value
  2. Order that is more than $50 (a specific threshold)
  3. Every $50 spend starting from $70
  4. Purchasing 5 items in your store
  5. For every second item starting from 5 added products and more

Expiration Period and Date

To create even more value for your loyalty store credits, it’s essential to make them expirable. This will create the fear of missing out and stimulate buyers to make a new purchase before losing the points.

The functionality will enable you to encourage consumers to earn and redeem their loyalty points regularly.

example of loyalty program magento 2 calculation
Image description: Data on reward points in order totals.

Reward Program Email Notifications

When building trustworthy relationships with your loyal customers, it’s vital to keep them informed and engaged.

The Loyalty Magento 2 toolkit allows you to send personalized email letters with details on customer balance changes, expiration dates, and more.

No matter what product types you are selling, Magento customer loyalty is what you should work on and improve instantly. Along with Magento 2 rewards, consider offering gift cards, improving shipping, offering same-day delivery, and, importantly, polishing your customer care and how you deal with returns to perfection.

FAQ: Magento 2 Loyalty Program

Does Magento have a loyalty program?

Out-of-the-box, default Magento 2 does not offer store owners to launch flexible and customizable Magento loyalty programs.

So to reward customers for shopping with your business or performing specific activities, you’ll need to opt for a loyalty points and rewards plugin.

How do I redeem points in Magento 2?

No matter what extension a brand uses, the points redemption flow should be similar. The customer will expect an opportunity to use their store credit as a discount on the cart page and checkout on both the Magento site and Point of Sale (POS).

What is a loyalty module?

It’s a Magento 2 loyalty points plugin that gets installed on a site and expands the core functionality of the platform with such features as:

  • Points rules and conditions
  • Expiration dates
  • Email notifications
  • Orders and refunds management features
  • API support

Who started the loyalty program?

They say that the first loyalty programs date back to 1793. Then, American retailers gave out copper coins to every customer that completed a purchase with them. The customers were offered to collect the coins and redeem them on the next purchase with the same vendor.

How can I use reward points?

It depends on the specifics of every loyalty program. Some retailers offer to cover with points the cost of the purchase only. Other vendors choose to use the Magento 2 Loyalty Program extension to let their consumers apply credits to the order subtotal, shipping, and even taxes.

How does the Magento 2 loyalty program help to earn a client’s loyalty?

There are numerous directions where a Magento 2 loyalty program can take a business. Thus, multiple research has proven that:

  • Steadfast customers turn to spend more with a brand
  • Your brand gets to spend less on customer acquisition and also focus on retention
  • Information about outstanding loyalty programs often becomes viral

What is the most required Magento module?

One could hardly confine themselves to one Magento module. The choice of a solution depends uniquely on the business’s requirements only.

To facilitate your choice, we’ve cherry-picked a complete list of the most valuable Magento extensions.

What is the best loyalty program extension for Magento?

Mageworx’s Magento 2 Reward Points extension comes with the most powerful loyalty features a Magento-based business might need. The Magento loyalty plugin encourages shoppers to perform specific activities (leaving a review, placing an order, registration, etc.) and rewards them with points following advanced rules and conditions.

To learn more about all the capabilities of the Magento Loyalty Program extension, consult the official user guide or contact the Mageworx Support Team directly at [email protected] .