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8 KPIs to Measure Effectiveness of eCommerce Loyalty Program

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner I was recently...

How to Use Customer Groups to Enhance Your Pricing Strategy?

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a...

10 Magento Christmas Marketing Ideas

Whew! Gone are the days when shoppers had to wait in lines for hours in order to get the desired gifts, and now all...

Take Your Magento Store to the Extreme with MageWorx Enterprise Extensions

After having become a member of the Magento Solution Partner Ecosystem – a network of trusted development companies that assist merchants in growing their online...

Improving Customer Retention Rate in Today’s eCommerce

According to the statistics, existing eCommerce customers spend about 70% more than new ones.  Another research by Harvard university noted that increasing customer retention...