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Brand Credibility: How to Increase Trust in eCommerce

This is a guest article by Rebecca DiCioccio from Paperform. Brand credibility is important for all businesses. Credibility is the...

Top 7 Magento 2 Reward Points Extensions

Today, we are going to talk about third-party modules that allow implementing rewards programs on a Magento 2 store. Usage of in-store...

API Requests for MageWorx Reward Points Extension

Within one of the recent Reward Points extension updates, support of REST API requests has been added. REST API requests allow dealing...

8 KPIs to Measure Effectiveness of eCommerce Loyalty Program

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner I was recently...

How to Use Customer Groups to Enhance Your Pricing Strategy?

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a...

10 Magento Christmas Marketing Ideas

Whew! Gone are the days when shoppers had to wait in lines for hours in order to get the desired gifts, and now all...

Improving Customer Retention Rate in Today’s eCommerce

According to the statistics, existing eCommerce customers spend about 70% more than new ones.  Another research by Harvard university noted that increasing customer retention...

Consumer Psychology: How to Know What Shoppers Want

Selling is an incredibly exciting thing with millions marketing and psychological techniques to use. Retailers use scents, music and cool design to create mood...