In an increasingly competitive business landscape, it’s impossible to imagine a successful Magento store without intuitive, user-friendly navigation. Multi-level menus, sitemaps, well-planned site architecture with smart interlinking— these are the essential components of better website usability and higher conversion metrics. Layered navigation is also one of the key aspects of site navigation. Also, the pages Read More
Magento itself offers a pool of opportunities to stimulate product sales and achieve business-specific marketing campaigns. The right approach to the configuration of products with options creates a new loophole to skyrocket your sales as well as stimulate product popularity/awareness and achieve business-specific marketing goals. Let’s have an insight into the opportunities it offers. What Read More
Output SKU customization is critical to keep the store’s inventory updated and managed correctly. In this article, we’ll tell you how to bypass Magento limitations, which cause the creation of long-tail SKUs and can adversely impact sales data analysis, inventory tracking, and more. Let’s have an insight. What stumbling rock lies in the standard SKU Read More
The links at the top of your website are highly effective in influencing the customer behavior. You can use these links to make customers stay and explore your store. These links are also a great way to increase visitor engagement and conversions on your Magento 2 store. As Magento 2 is one of the leading Read More
This is a guest blog post by Konstantin Gerasimov. Konstantin is a Magento Certified Developer with Goivvy.com. He specializes in performance optimization and backend development. Magento 2 (M2) is a complex and feature-rich eCommerce platform. One can use it to implement any kind of online selling experience. The other side of the coin is that Read More
Discounts are a popular way of ensuring that site visitors convert into paying customers. In fact, many visitors make their purchase decision based on the volume of discounts offered by an online store. Offering discounts on Magento 2 stores is a matter of creating catalog price rules. This tutorial covers this topic and offers step-by-step Read More
Are you using Dotmailer for email marketing in your Magento store? If yes, we’ve got great news for you. If no, it’s high time to consider this email marketing tool. Now, Dotmailer has been bundled in the core Magento 2.2.2 software and it is located in the Admin panel, under the Marketing tab. While there Read More
On December 12th, Magento released 2.2.2 version of its Commerce and Open Source platforms. The latest updates come with a bunch of new unique features and great performance improvements aimed to: streamline important store operations, bring new marketing automation tools, optimize shipping, provide merchants with detailed and actionable analytics insights. Let’s have a closer look Read More
Magento has been busy this year announcing a realignment of their platform product naming (Magento Enterprise and Magento Enterprise Cloud becoming known as Magento Commerce and Magento Community becoming known as Magento Open Source) and readying the Magento 2.2 release, slated for September 2017. Below, we’re going to highlight some of the key features and Read More
This is a guest post by Syed Muneeb Ul Hasan. Syed is a Magento Developer and Blogger at Magenticians – a platform for Magento Tutorials. You can follow him on Twitter. Regular traffic is a crucial factor in running a successful ecommerce store. The higher the traffic, the higher your chances of generating bigger revenues Read More
