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How to Create SEO-Friendly Pagination Pages in Your Magento-based eCommerce Store?

Pagination {{pagination-pager}} is probably one of the most extensively discussed SEO topics so far. Let’s dot the i’s and cross the t’s and learn...

Why Take Care of Hreflang Tags & How to Effectively Use...

Getting on the path of international expansion is a complex affair that requires a thought-out SEO strategy, an international one. Hreflang tags allow bringing...

Magento SEO: Meta Tags – Creating Perfect Meta Title & Meta...

SEO is quite a complex science, but one thing is unshaken - the importance of the meta title and meta description. These SEO values remain...

Debunking 3 Common Myths Behind Site Crawling, Indexation, and XML Sitemaps

Many of us erroneously believe that launching a website equipped with an XML sitemap will automatically get all its pages crawled and indexed. In this...

Most Important SEO Metrics of 2017

Another year means a fresh examination of your SEO strategy. What worked last year might not work this year. Your tactics will need tweaking,...

How to Make eCommerce Category Pages Sell? 7 Live Examples

The majority of eCommerce store owners spend most of their time either on optimizing the homepage or on creating well-organized and brushed-up product pages. While...

Sitemaps. Are They Really That Important for SEO Now?

Every eCommerce merchant must have read tons of articles telling about the importance of sitemaps for SEO . They teach how sitemaps can cure such...

Zakwatch.ch – Magento SEO Configuration Case Study

The Background Zakwatch is a retail brand for watches, jewelry and accessories. Since its lauch in 2014, Zakwatch.ch has managed to become one of the biggest...

Magento SEO — A Fresh Look at Optimizing Layered Navigation Pages

  Optimizing pages filtered by layered navigation has always been one of the most painful aspects of eCommerce SEO in general, and Magento SEO in...

Google Penguin 4.0. What Does It Mean for eCommerce?

I believe we all remember the state of shock that came with every new Google update in 2013-2014. At that time, Google liked to ‘surprise’...