How to Break the Post-Holiday Sales Slump

January is generally known as a month of eCommerce sales slowdown.

Meanwhile, this period can be a great chance for your business to surge and make a
smashing start of the year!

Below are 15 tried-and-true ways you can optimize your Magento store
to successfully overcome the low sales season.

Diversify your product offerings

Diversify Your Product Offerings

Increase seasonal sales by providing an extensive choice of product options.

  • offer exclusive product versions create OR unique product configurations
  • make your product offers adaptable to customers’ needs (so shoppers could find the exact version of the product they need)
  • experiment with product pricing (offer discounts on certain product options, configurations, create sweet bundle deals, etc.)

Extension to Use: Advanced Product Options

This tool fully automates the process of product option management. With the extension, you can create a single product page with any number of custom options, adapt options to your customers’ needs, and more.

Get the extension with a 15% discount

15POSTHOLIDAYOFF

Copy to clipboard

Rethink Your Shipping Strategy

Rethink Your Shipping Strategy

Make your seasonal shipping offers stand out.

  • offer seasonal shipping promotions
  • introduce new shipping options
  • add more flexible shipping rates
  • try to expand to new market and niches

Extension to Use: Shipping Suite

In a merchant’s quest for customers’ attention, shipping often makes the difference between ‘i-want-it-right-now’ and ‘no-way’.

With Shipping Suite, you can create a wide range of shipping options, rates and promotions (e.g. free shipping at a certain price point, during January, etc.). Also, with the tool you can add new shipping options and create custom rates.

Get the extension with a 15% discount

15POSTHOLIDAYOFF

Copy to clipboard

Make Your Site Search a Conversion Tool

Make Your Site Search a Conversion Tool

Utilize the site navigation to engage with your shoppers and attract their attention to your seasonal deals and campaigns.

  • use onsite search to take shoppers directly to promoted/ discounted products and services
  • get shoppers immediately engaged with the search results (make the search results pop-up descriptive and interactive)
  • add a ‘Buy’ button right in the search results pop-up

Extension to Use: Search Suite

Imagine all the irony when a person is searching for ‘black winter coats’, but everything they get has nothing to do with either black, winter or coats.

With Search Suite you can help customers quickly get what they are looking for. Also, it’s a great tool to drag customers’ attention to promoted or popular products.

Get the extension with a 15% discount

15POSTHOLIDAYOFF

Copy to clipboard

Add the Value of Rich Media

Add the Value of Rich Media

Improve your customers’ shopping experience by making informative product pages and storing important data all in one place.

  • attract searchers’ attention with eye-catching product extras
  • provide an exhaustive amount of info about your offers/ promos right on a product page

Extensions to Use: File Downloads & Product Attachments

The question on every customer’s mind is what a product is and how trustworthy it is. This is especially true for a low season, when customers are too lazy to search for extra info.

With File Downloads & Product Attachments you can add data related to your product - all on one page: videos, certificates, pricing details, promo banners, etc.

Get the extension with a 15% discount

15POSTHOLIDAYOFF

Copy to clipboard

Develop Stronger Relations with Customers

Develop Stronger Relations With Customers

Reward customers who are most active during the low season, and encourage new store visitors to make their 1st purchase.

  • identify, track and reward most active customers (add store credits for writing product reviews, sharing your products on social media, etc.)
  • encourage frequent shoppers (the most they buy during this season, the bigger discount they get)
  • reward new customers with store credits for the 1st purchase

Extension to Use: Loyalty Booster

Every customer is a child at heart and expects to be rewarded for what they’ve done. This is when a loyalty program swoops in to save the day, because it involves fun elements, sweet bonuses and positive emotions.

Loyalty Booster extension has it all.

Get the extension with a 15% discount

15POSTHOLIDAYOFF

Copy to clipboard

Level Up Your Store

Level Up Your Store

Move your store to a more advanced version of the platform now, while the season is low. That will:

  • improve your store performance and enhance its admin UX
  • enrich your site with a bunch of new built-in features
  • make your Magento store fully responsive and touch-friendly

Service to Use: Magento 2 Migration

Why wait to migrate to Magento 2?