{"id":8404,"date":"2018-03-06T13:42:26","date_gmt":"2018-03-06T13:42:26","guid":{"rendered":"https:\/\/blog.mageworx.com\/?p=8404"},"modified":"2023-03-17T14:54:23","modified_gmt":"2023-03-17T14:54:23","slug":"how-to-use-customer-groups-in-your-pricing-strategy","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/customer-groups-in-your-pricing-strategy","title":{"rendered":"How to Use Customer Groups to Enhance Your Pricing Strategy?"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">\u2018Price doesn\u2019t matter!\u2019 You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies &amp;<\/span><a href=\"https:\/\/www.mageworx.com\/blog\/2014\/04\/pricing-psychology-increase-sales\/\"> <span style=\"font-weight: 400;\">pricing psychology<\/span><\/a><span style=\"font-weight: 400;\"> proving otherwise, this is just common sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent data by<\/span><a href=\"https:\/\/www.radial.com\/press-room\/press-releases\/new-study-retailers-must-prioritize-emerging-markets-get-ahead\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">Radial<\/span><\/a><span style=\"font-weight: 400;\"> proves that 60% of shoppers find purchasing items at the lowest possible price the most important thing when shopping online. Interesting that even introduction of an effective loyalty program is not perceived by<\/span><a href=\"https:\/\/www.chainstoreage.com\/news\/five-things-retailers-need-know-millennials-baby-boomers\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">certain age segments<\/span><\/a><span style=\"font-weight: 400;\"> as important as low price. Let\u2019s have an overview of the most popular eCommerce pricing strategies with a special emphasis on group-specific pricing and the opportunities it offers.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>5 <\/b><b>eCommerce Pricing Strategies<\/b><b><\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8405\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/03.jpg\" alt=\"5 eCommerce Pricing Strategies\" width=\"900\" height=\"666\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/03.jpg 900w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/03-600x444.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/03-768x568.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pricing_strategies\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">, there are about 27 pricing strategies to look up. It doesn\u2019t mean that you\u2019ll have to face the dilemma of going for one from the list &#8211; a perfect combination of pricing strategies is likely to optimize the conversion rate:<\/span><\/p>\n<h3><b>Cost-Based or Cost-Plus Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When using this simplistic approach, merchants select the cost of an item\/service they are selling and then add a percentage markup to get the end price. This can be challenging as there are always chances to under- or overvalue your offerings, and not withstand the competition.<\/span><\/p>\n<h3><b>Market-Driven Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Comparison shopping is not new. The survey that was conducted by <\/span><i><span style=\"font-weight: 400;\">Ask Your Target Market<\/span><\/i><span style=\"font-weight: 400;\"> has shown that about 79% of the participants consider themselves to be bargain shoppers, while 78% of others confirmed that they compare prices from different stores before making a purchase. This once again proves the importance of knowing your competitors, what they offer and what price they ask for it.<\/span><\/p>\n<h3><b>Consumer-Driven Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">eCommerce pricing strategy<\/span><span style=\"font-weight: 400;\"> is based on estimating the cost of your offerings from the consumer\u2019s perspective. And nope, this doesn\u2019t mean that merchants set prices that their shoppers are willing to pay. Prices are set in such a way as to convince online customers that a product\/service is worth the asked price.<\/span><\/p>\n<h3><b>Dynamic Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Actually, this pricing strategy bears a great many of names \u2013 surge pricing, time-based pricing, or demand pricing is what I\u2019ve personally seen so far. Here, pricing is flexible and greatly depends on the current demands, offerings, competitors\u2019 activities, etc. in your eCommerce niche.<\/span><\/p>\n<h3><b>Differentiation Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This term is normally used within the<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Price_discrimination\" target=\"_blank\" rel=\"noopener noreferrer\"> <i><span style=\"font-weight: 400;\">price discrimination<\/span><\/i><\/a> <span style=\"font-weight: 400;\">strategy. It describes such practices as charging different customers for the same number and quality of products differently.<\/span><\/p>\n<h2><b>3 Degrees of Price Differentiation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">1) \u00a0\u00a0\u00a0<\/span><b>Personalized Pricing <\/b><span style=\"font-weight: 400;\">basically customizes the price a shopper is willing to pay. In order to have this effectively implemented, a profound<\/span><a href=\"https:\/\/www.savvycube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">eCommerce analysis<\/span><\/a><span style=\"font-weight: 400;\"> of your online store data should be carried out. This will both bring another touch of personalization to your online business, and enhance the shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) \u00a0\u00a0\u00a0<\/span><b>Versioning <\/b><span style=\"font-weight: 400;\">is menu pricing in other words, i.e. creating slightly different products to differentiate their price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) \u00a0\u00a0\u00a0<\/span><b>Group pricing <\/b><span style=\"font-weight: 400;\">is centered around dividing the market into segments. Here, all the members of the same segment are charged the same price, which is different from the prices assigned to other segments.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8406\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/01.jpg\" alt=\"Steps - eCommerce group pricing\" width=\"900\" height=\"692\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/01.jpg 900w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/01-600x461.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/01-768x591.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>How to Divide Your Customers into Groups?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer segmentation can be time and money-consuming. Nevertheless, this work is not back-breaking. All you need to do is:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span> <b>Create a list of customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Big data offers great opportunities today. You can also make such lists manually, which will surely take up much of your time. Try to add as many data about each customer as possible, including the number of items purchased, payment methods, order amounts, etc.<\/span><\/p>\n<h3><b>Collect additional data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Never hesitate to ask customers for data that is missing. This can be done with the help of surveys or <\/span><a href=\"https:\/\/www.mageworx.com\/blog\/pop-ups-in-ecommerce-triggers\"><span style=\"font-weight: 400;\">sign up popups<\/span><\/a><span style=\"font-weight: 400;\"> with a request to enter the necessary info. You may also consider offering giveaways, coupons, or discounts in return for this data.<\/span><\/p>\n<h3><b>Select mutually exclusive segments<\/b><\/h3>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">It is highly advisable neither to put one customer in more than one segment at a time nor to overlap the created segments. Surely, if different segmentation criteria are used, you can avoid the above-mentioned tip.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">For example, such customer groups as wholesale and retail shoppers are absolutely different and shouldn\u2019t overlap. However, both wholesale and retail customers can be included in the \u2018high-earner\u2019 category.<\/span><\/em><\/p>\n<h3><b>Create valuable segments<\/b><\/h3>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">It\u2019s important to evaluate whether your marketing efforts are worth certain customer segments or not. To do that, you\u2019ll have to consider the customer count and the dollar value. If the game is not worth the candle, don\u2019t consider those segments then.<\/span><\/p>\n<h2><b>Classification of Customer Groups<\/b><\/h2>\n<h3><b>Demographic Groups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use demographic data to segment customers for this group. This may include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">age,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0 \u00a0marital status,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">occupation,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">education,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">income,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">gender,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">parental status, and more.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How to make the best use of special pricing for demographic groups?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Students, seniors, women\u2026 All these segments shop differently and expect different prices as well. According to <\/span><i><span style=\"font-weight: 400;\">Seock and Bailey, <\/span><\/i><span style=\"font-weight: 400;\">both female and male students expect promotional deals or hunt for items on sale when shopping online. Surprisingly, men were reported to<\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">spend 28% more online<\/span><\/a><span style=\"font-weight: 400;\"> than women, while 71% of women say they are more likely to purchase an item that is on sale, according to <\/span><i><span style=\"font-weight: 400;\">PaymentSense <\/span><\/i><span style=\"font-weight: 400;\">and their fascinating infographics on men vs women online shopping habits. Thus, offering female customers item on sale seems to be quite a decent decision. Ha! If only it was that easy.<\/span><\/p>\n<h3><b>Location-Based Groups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What is your service area? Are you selling across your country or internationally? These questions can help you split shoppers into groups, which can be as follows:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">urban,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">rural,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">international, etc.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How to make the best use of special pricing for location-based groups?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d say it\u2019s all about shipping today. You know that<\/span><a href=\"https:\/\/blog.kissmetrics.com\/5-ecommerce-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">28% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> will abandon their carts right after they see extra shipping costs that they didn\u2019t expect. 63% suburban shoppers, for instance, say that shipping is their least favorite part of online shopping. Why not consider these preferences of your customer groups and adjust pricing accordingly? Some more food for thought.<\/span><\/p>\n<h3><b>Groups Based on Purchase History<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Analyze your customers, which products they buy, the frequency of made purchases, and more. You might want to consider creating the following customer groups:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">newcomers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">one-time buyers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">regulars,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">retail customers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">wholesale customers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">logged-in shoppers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">VIPs, etc.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How to make the best use of special pricing for groups based on customers purchase history?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can either offer discounts or even increase product price depending on the purchase history of your customers. Also, such segmentation is a must-have for merchants that deal both with wholesale and retail shoppers. With something like this used to calculate the price:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8407\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/02.jpg\" alt=\"Formula Group pricing tactics\" width=\"900\" height=\"206\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/02.jpg 900w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/02-600x137.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/03\/02-768x176.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">wholesale customers naturally expect different pricing, and a merchant must offer it. This can be made available by displaying the price to solely logged in users.<\/span><\/p>\n<h3><b>Psychographic Groups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here, customers are segmented based on their values and the choices they make on the regular basis. You can create the following groups:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">customers that<\/span><a href=\"https:\/\/www.mageworx.com\/blog\/donations-benefit-for-ecommerce\"> <span style=\"font-weight: 400;\">support charities<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">customers with certain food preferences,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">eco-friendly customers,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">age segments, such as millennials, or generation \u2018Z\u2019, etc.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How to Make the Best Use of Special Pricing for Psychographic Groups?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Nielsen <\/span><\/i><span style=\"font-weight: 400;\">has proved that the \u2018green\u2019 generation is willing to pay more for sustainable offerings. For instance,<\/span><a href=\"https:\/\/www.nielsen.com\/eu\/en\/insights\/article\/2019\/perspectives-modern-sustainability-is-much-more-than-paper-versus-plastic\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">69% of respondents<\/span><\/a><span style=\"font-weight: 400;\"> claim that they would certainly pay a higher price for items that contain organic ingredients, while 58% would positively react to such prices from an online merchant that is environmentally friendly, and actively participates in the related activities. So, if you are paying a <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Electronic_Waste_Recycling_Fee\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recycling tax<\/span><\/a><span style=\"font-weight: 400;\">, you might want to add <\/span><a href=\"https:\/\/www.mageworx.com\/magento-2-extra-product-fees.html\"><span style=\"font-weight: 400;\">extra fees<\/span><\/a><span style=\"font-weight: 400;\">, and the eco-friendly segment will feel positive about it. \u00a0<\/span><\/p>\n<h3><b>Benefit-Based Groups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These groups are entirely based on the benefits a customer is looking for in your products. Here\u2019re some ideas for benefit-based groups:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">low price,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">quality,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">specific feature,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">customer service, etc.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How to make the best use of the benefit-based <\/span><\/i><i><span style=\"font-weight: 400;\">eCommerce group pricing<\/span><\/i><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">59% of the U.S. Americans are ready to shop with a new brand if it offers better<\/span><a href=\"https:\/\/www.mageworx.com\/support\"> <span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\">, according to <\/span><i><span style=\"font-weight: 400;\">HelpScout<\/span><\/i><span style=\"font-weight: 400;\">. Do you have information on who of your buyers have high expectations of the customer service, or info on customers that had negative experience dealing with your online store? You might want to consider offering discounts, <a href=\"https:\/\/www.mageworx.com\/magento-2-reward-points.html\">reward points<\/a>, or other benefits to these customer groups then.<\/span><\/p>\n<h2><b>Bottom Line<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With a multitude of pricing strategies to choose from, differentiation pricing with the price management of customer groups that it involves is certainly something to give a special attention to. <\/span><span style=\"font-weight: 400;\">Group pricing tactics <\/span><span style=\"font-weight: 400;\">have been proved to be effective in enhancing eCommerce pricing strategies.<\/span><\/p>\n<p><b>CREATE<\/b><span style=\"font-weight: 400;\"> specific pricing for specific eCommerce customer groups, and you\u2019ll certainly make your products more appealing as they will correlate with and correspond to customers\u2019 requirements and expectations.<\/span><\/p>\n<p><b>STUDY<\/b><span style=\"font-weight: 400;\"> segments that bring the most value to your business and adjust your pricing strategy to them.<\/span><\/p>\n<p><b>CHOOSE <\/b><span style=\"font-weight: 400;\">smart pricing to bring first-time shoppers back again and create longtime loyalty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u2018Price doesn\u2019t matter!\u2019 You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies &amp; pricing psychology proving otherwise, this is just common sense. Recent data by Radial proves that 60% of shoppers find purchasing items at the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":8432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,291],"tags":[197],"class_list":{"0":"post-8404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-e-marketing","9":"tag-customer-loyalty"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/8404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=8404"}],"version-history":[{"count":11,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/8404\/revisions"}],"predecessor-version":[{"id":16657,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/8404\/revisions\/16657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/8432"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=8404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=8404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=8404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}