{"id":7833,"date":"2017-11-21T10:26:49","date_gmt":"2017-11-21T10:26:49","guid":{"rendered":"https:\/\/blog.mageworx.com\/?p=7833"},"modified":"2022-12-29T10:51:42","modified_gmt":"2022-12-29T10:51:42","slug":"landing-page-uncovered-smart-traffic-conversion-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/landing-page-uncovered","title":{"rendered":"Landing Page Uncovered: Smart Traffic Conversion in Ecommerce"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With an effective eCommerce landing page, you can combine the goals of sales and lead generation on a single page, can\u2019t you? My bad, making such a mistake is as ugly as a mud fence. According to <a href=\"https:\/\/www.marketingsherpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Sherpa<\/a>, 48% of landing pages contains multiple offers. In comparison to single-offer pages, this page type confuses customers resulting in lower conversions, and 266% fewer leads than single offer pages.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So, make sure to avoid catering to both audiences: shoppers<\/span> <span style=\"font-weight: 400;\">who<\/span> <span style=\"font-weight: 400;\">want<\/span> <span style=\"font-weight: 400;\">to<\/span> <span style=\"font-weight: 400;\">know<\/span> <span style=\"font-weight: 400;\">more<\/span> <span style=\"font-weight: 400;\">and<\/span> <span style=\"font-weight: 400;\">ones<\/span> <span style=\"font-weight: 400;\">who<\/span> <span style=\"font-weight: 400;\">are<\/span> <span style=\"font-weight: 400;\">willing<\/span> <span style=\"font-weight: 400;\">to<\/span> <span style=\"font-weight: 400;\">buy. Let\u2019s break the issue down.<\/span><\/p>\n<p><!--more--><\/p>\n<h2 style=\"font-weight: 400;\"><b>Landing page: meaning<\/b><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simply put, a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Landing_page\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> is a page dedicated to one specific purpose and marketing campaign.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppers generally get to such pages after clicking on a call-to-action (CTA) button.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accordingly, buyers that often navigate to a landing page know nothing about your business and are not looking for such data. Generally, these customers are in need of a certain solution. After being redirected via a paid ad (search ads, newsletters, display advertising), for instance, they check out whether your product\/service meets their requirements or not. So, you must do your best to prove them right.<\/span><\/p>\n<h2 style=\"font-weight: 400;\"><strong>Landing page: purpose<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> embrace shoppers to enter new markets,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2018warm up\u2019 potential customers you intend to sell to,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> generate more traffic,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> generate more leads.<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basically, landing pages aim to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> collect data,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> provide data,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> trigger off a certain action.<\/span><\/li>\n<\/ul>\n<h2 style=\"font-weight: 400;\"><b>Categories of landing pages<\/b><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currently, there are 3 categories of landing pages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Separate landing page.<\/b><span style=\"font-weight: 400;\"> It includes virus, lead generation and click-through landing pages (promotional pages that encourage users to follow a link in order to complete the desired action).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Microsites.<\/b><span style=\"font-weight: 400;\"> Mini online resources dedicated to a certain marketing campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\">\u00a0<b>Inner landing page.<\/b><span style=\"font-weight: 400;\"> Pages dedicated to certain products\/services and located on the primary site.<\/span><br \/>\n<h2><\/h2>\n<\/li>\n<\/ul>\n<h2><strong>Types of landing pages<\/strong><\/h2>\n<h3>Promotional and informational landing page<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7837 size-medium\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u044b\u0446\u0443\u0430-1200x685.png\" alt=\"BF\" width=\"1200\" height=\"685\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u044b\u0446\u0443\u0430.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u044b\u0446\u0443\u0430-600x343.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u044b\u0446\u0443\u0430-768x438.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Such landing pages aim to \u2018warm up\u2019 shoppers by showing them all the benefits of choosing a product\/service that you offer. In most cases, this type of landing pages motivates users to navigate to a website\u2019s product page in order to complete a purchase. They are commonly used by online store owners, and quite often by B2B manufacturers or <a href=\"https:\/\/www.mageworx.com\/magento-2-affiliate-extension.html\">affiliates<\/a> who are not personally involved in sales. Such landing pages can also be used by online stores to present a certain product group.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What distinguishes this type of landings, is an inability to sell a product\/service directly to a shopper. <\/span><\/p>\n<h3 style=\"font-weight: 400;\"><b>Selling landing page<\/b><\/h3>\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-shipping-suite.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7838 size-medium\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u0446\u0443\u0430\u0446\u0443\u0430-1200x685.png\" alt=\"\u0446\u0443\u0430\u0446\u0443\u0430\" width=\"1200\" height=\"685\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u0446\u0443\u0430\u0446\u0443\u0430.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u0446\u0443\u0430\u0446\u0443\u0430-600x343.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/\u0446\u0443\u0430\u0446\u0443\u0430-768x438.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Such pages offer a detailed product description and aim to persuade shoppers into choosing this very product and completing a purchase. Such pages are targeted at selling. Here\u2019re some ideas for them: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> online courses, services and training presentations, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> product in an online store. In fact, such pages are entitled precisely \u2013 product landing pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> list of products, services.<\/span><\/li>\n<\/ul>\n<h3 style=\"font-weight: 400;\"><b>Landing page for lead generation<\/b><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Such landings aim to collect shoppers\u2019 contact details in order to get in touch with them further on. The most valuable data are emails and phone numbers, i.e. info that can help reach out to a customer. Moreover, emails are known to be effective in building a long-term relationship with potential customers and increasing brand loyalty.<\/span><\/p>\n<h3 style=\"font-weight: 400;\"><b>Viral\/virus landing page<\/b><\/h3>\n<p><a href=\"https:\/\/www.mageworx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7839\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/07.jpg\" alt=\"07\" width=\"1200\" height=\"968\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/07.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/07-600x484.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/07-768x619.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Such landing pages have been gaining momentum with marketers. They aim to build mass interest to a product or service through a catchy promotional video or a game. Such pages resonate with users extremely well and travel at light speed across the Internet. Just include a CTA button in your email, and\u2026well, your chances to succeed will increase manifold. Each and every of these few pages aim to inform visitors and increase their engagement. In fact,<\/span><a href=\"https:\/\/www.mageworx.com\/\"> <span style=\"font-weight: 400;\">MageWorx<\/span><\/a><span style=\"font-weight: 400;\"> used this landing page when carrying out our Halloween marketing campaign.<\/span><\/p>\n<h3 style=\"font-weight: 400;\"><b>Micro website<\/b><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14638\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final.png\" alt=\"\" width=\"1200\" height=\"685\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-600x343.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-768x438.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-250x143.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-696x397.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-1068x610.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/dominosdxp-1200x685-final-736x420.png 736w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>This type of landings is generally used to carry out grand-scale marketing campaigns. Such landing pages have a separate URL-address. Their content is fully dedicated to a certain promotion. This can be a one-page website or one with a couple of sections. This is often used to avoid any kind of confusion at the official website.<\/span><\/p>\n<h2 style=\"font-weight: 400;\"><b>Website page vs landing page<\/b><\/h2>\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-seo-extension.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7841\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/06-1.jpg\" alt=\"06 (1)\" width=\"1200\" height=\"839\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/06-1.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/06-1-600x419.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/06-1-768x537.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is honestly no comparison between a website page and a landing page. That\u2019s like bringing a car and its wheel into comparison. Nevertheless, the fundamental difference lies in their purposes. Websites are used for more common goals, and they are easily navigable, have multiple links with no direct emphasis on a single objective.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing pages pursue a single purpose. Their design, content, images and etc. are focused on a specific goal. No extra navigational elements are normally used to distract a user from the primary goal.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Order form, phone icon, and online chat are always before the shoppers\u2019 eyes on landing pages. Lots of online shoppers tend to hold over their decisions. Such elements help prevent them from abandoning the funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Call-to-action is placed not solely within a button but also throughout the landing page. For example, when clicking the \u2018Find out More\u2019 button, shoppers do not navigate away. Instead, a call back is initiated.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Landing page doesn\u2019t let users navigate away to other pages. Regular websites with a great deal of pages and links make it easy for users to navigate away and forget about what they initially intended to buy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Landing page is sticky. Such pages are not generally static, meaning that multiple push-notifications, timers, and other techniques are used to lead shoppers to complete a certain action.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7842\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/05.jpg\" alt=\"05\" width=\"930\" height=\"650\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/05.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/05-600x419.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/05-768x537.jpg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/p>\n<h2 style=\"font-weight: 400;\"><b>Tips for the finale<\/b><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having sliced and diced data on landing pages, we\u2019ve created a checklist of their effectiveness. If you give more negative answers than positive ones to the questions below, it\u2019s high time to proceed to improvement of your landing page.<\/span><\/p>\n<h3 style=\"font-weight: 400;\"><b>Relevancy<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the title of the landing page relevant to the content and title of the ad that leads a user to it?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do the page and banner ad have the same design?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you using different landing pages for different advertising campaigns and traffic sources?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Level of perception<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can a first-time shopper understand what you sell within 5 seconds after opening your online store?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have you taken away any disturbing info (links, main menu and etc.) not to disorient a potential buyer?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your landing page make just one business proposal?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the content of your landing page well-structured (bullets, various fonts, and spaces)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use various graphical techniques to direct shoppers\u2019 attention to complete the desired action?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Convenience<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is contact info easily found on the landing? Are there at least two options for contact info (email, phone, Skype, fax, for instance)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use informational pop-ups to stop users from navigating away?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is follow-up form easily accessible?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have you limited the lines of the pop-up form to the most necessary lines?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have you provided detailed info on how much time it\u2019ll take to enter data (3 steps, 10 seconds and etc.)?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Persuasion<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it attract attention with motivating images?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it have video-presentations of products\/services you sell?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it focus on describing advantages of your product usage, not solely on its characteristics?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do your buyers have a clear idea what an action they are completing?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it provide feedback\/<a href=\"https:\/\/www.mageworx.com\/magento2-product-reviews-and-ratings.html\">reviews<\/a>\/testimonials on your product usage?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have you clearly stated that the offer is limited (in time\/items)?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Trust<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it offer quality certificates\/ maintenance and support services to testify quality of the offered items?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it have logos\/testimonials from your buyers\/partners?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Call-to-action (CTA)<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are direct call-to-action buttons used (complete a purchase, get a discount, etc.)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does the CTA button stand out of other content (color, size, contrast)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use customized CTA buttons (\u2018place an order\u2019 instead of \u2018buy\u2019)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use more than one CTA button?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Involvement<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you use \u2018Thank You\u2019 pages after the desired action is completed in order to convert even more customers (share on social networks, follow us on Facebook, etc.)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you have social sharing buttons on the landing page?<\/span><\/li>\n<\/ol>\n<h3 style=\"font-weight: 400;\"><b>Effectiveness analysis<\/b><\/h3>\n<ol style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you run A\/B testing of the page to track the effectiveness of performed changes?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you collect feedback from your customers about the page?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you believe that the landing page change together with changes in shoppers\u2019 needs?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you conduct a profound research and ask for a professional advice?<\/span><\/li>\n<\/ol>\n<h2 style=\"font-weight: 400;\"><b>Wrap up<\/b><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Development of an effective landing page can become a sure-fire way to increase conversions. The more landings you create, the higher chances of reaching new customers. Thus, don\u2019t go for a certain type of a <a href=\"https:\/\/www.mageworx.com\/magento2-landing-pages.html\">landing page<\/a>. Do your research, and find what options suit your business model the best!<\/span><\/p>\n<p style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">We are always happy to receive your feedback! Please, leave a comment below.<\/span><\/i><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>With an effective eCommerce landing page, you can combine the goals of sales and lead generation on a single page, can\u2019t you? My bad, making such a mistake is as ugly as a mud fence. According to Marketing Sherpa, 48% of landing pages contains multiple offers. In comparison to single-offer pages, this page type confuses [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":7843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,291],"tags":[441],"class_list":{"0":"post-7833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-e-marketing","9":"tag-landing-pages"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=7833"}],"version-history":[{"count":21,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7833\/revisions"}],"predecessor-version":[{"id":16469,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7833\/revisions\/16469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/7843"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=7833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=7833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=7833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}