{"id":7752,"date":"2017-11-02T11:36:12","date_gmt":"2017-11-02T11:36:12","guid":{"rendered":"https:\/\/blog.mageworx.com\/?p=7752"},"modified":"2022-04-19T13:25:40","modified_gmt":"2022-04-19T13:25:40","slug":"pop-ups-in-ecommerce-triggers-review-and-classification","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/pop-ups-in-ecommerce-triggers","title":{"rendered":"Pop-ups in eCommerce: Triggers Review and Classification"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Whether you like it or not, pop-ups make up a conversion channel that is here to stay. After slicing and dicing business objectives on setting up pop-ups and carefully thinking over its content and UX, it\u2019s high time to conduct a profound research on where, when and who these pop-ups should be shown to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to achieve greater success and earn even more bucks with their help? The answers are right here.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>Behavioral targeting &amp; pop-ups<\/h2>\n<p><span style=\"font-weight: 400;\">In pursuit of means to increase the effectiveness of advertising, website publishers and advertisers have made an active use of behavioral targeting technologies and techniques. And that makes sense as 59% of customers expect personalized promotional offers, according to Accenture. \u2018<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_targeting\"><span style=\"font-weight: 400;\">Behavioral targeting<\/span><\/a><span style=\"font-weight: 400;\"> uses information collected from an individual\u2019s web-browsing behavior\u2019 and allows you to:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">generate a higher number of clicks,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">convert window-shoppers into consumers,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">improve return on investment,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and accordingly increase sales, just to name a few.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The number of visits that shoppers have made to your online store, the items they\u2019ve looked through or purchased, and the number of sign up intentions that have ended in registration or not, for instance, are just some of the behavioral variables that must be carefully analyzed before deciding on a right pop-up trigger.<\/span><\/p>\n<h2>What is a pop-up trigger?<\/h2>\n<p><span style=\"font-weight: 400;\">This is what actually controls and determines the pop-up display time. Once such an action takes place, a pop-up window appears on your website. In fact, each and every pop-up can and should have numerous triggers. MageWoemailemailrx <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.mageworx.com\/magento2-popup-widget.html\" target=\"_blank\" rel=\"noopener noreferrer\">Magento 2 Popup Extension<\/a><\/span> offers a multitude of their combinations and is worth checking out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s have a look at the set of triggers that will allow you to bring user behavior targeting into action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7767\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/04-2.jpg\" alt=\"04-2\" width=\"1200\" height=\"685\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/04-2.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/04-2-600x343.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/04-2-768x439.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Behavioral triggers and their characteristics<\/h2>\n<h3><b>Time delay\/quantity triggers <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While timing is the major cornerstone in pop-up usage, this is probably one of the most popular triggers that often appear automatically. What is the right moment to bring it into action? If you make them appear too soon, shoppers may get irritated and navigate away. If you make them appear too late, then your business objectives might not be achieved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few variations for you to consider:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">right after page load,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018x\u2019 number of seconds after page load,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018x\u2019 seconds spent on the entire site,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018x\u2019 number of pages visited. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In fact, when in search of a silver-bullet for a best practice time, that\u2019s what will certainly come in handy: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Google Analytics Time on Page.<\/span><\/i><span style=\"font-weight: 400;\"> Once you\u2019ve decided on the specific page where you pop-up will appear, you will be able to check out the average time that users spend on that very page to determine a \u2018happy medium\u2019.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">A\/B testing or whatever testing that suits you best. <\/span><\/i><span style=\"font-weight: 400;\">It is alright to ask users about the reasons that lead them to ditching a page and\/or entire store. Was it for the reason of an annoying and untimely popup? You never know. So, make sure to find it out in advance!<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for a time delay trigger?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">It is quite effective when used in promotions, including opt-in offers and flash sales, for instance.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<p class=\"kt-right\">Right after page load, \u2018x\u2019 number of seconds after page load,\u2018x\u2019 seconds spent on the entire site and \u2018x\u2019 number of pages visited are key time delay and quantity triggers to consider.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7769\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/01-2.jpg\" alt=\"01-2\" width=\"1201\" height=\"686\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/01-2.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/01-2-600x343.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/01-2-768x439.jpg 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h3><b>Scroll trigger<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Such a trigger can be set depending on either a specific scrolling distance that you choose or hitting a certain element when scrolling up or down.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for a scroll trigger?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">It will become an ace up your sleeve and help funnel shoppers or present them with your content funnel when customers scroll to the bottom of a page. This can be, for instance, a pop-up on your support page with a personalized message. Such interaction would certainly be timely and to the point.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Use either a specific scrolling distance or hitting a certain element when scrolling up or down as a scroll trigger to funnel shoppers.<\/div>\n<\/div>\n<\/div>\n<h3><b>Click open trigger<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Such a trigger comes into action when shoppers click on certain objects that you choose. They can be certain items, buttons, words and even links.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for a click open trigger?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">It is a great way to tastefully present useful and on-demand data to shoppers. Such triggers offer almost unlimited opportunities. Also, one of the great use cases for it would be offering certain pieces of content to visitors to view without having to navigate away.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Choose certain objects, items, buttons, words, and links as a click open trigger to tastefully present on-demand data.<\/div>\n<\/div>\n<\/div>\n<h3><b>On-hover or mouseover trigger<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This trigger appears when a shopper\u2019s mouse cursor is over a selected area, strategic element, image or any other information panel of your online store.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for exit intent triggers?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Another trigger that offers a great many of opportunities for store owners and online shoppers. Its usage can include but is not limited to displaying additional data when moused over (item price, out-of-stock messages, special deals and any other data of your choice).<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Select strategic areas, elements, images and other information panels as a mouseover trigger to display additional info.<\/div>\n<\/div>\n<\/div>\n<h3><b>Exit intent trigger<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This trigger allows to attract the attention of shoppers and create an opportunity to decrease the number of website abandonments while increasing chances of converting window-shoppers into customers. In fact, it was proven that timely exit intent maneuvers<\/span><a href=\"https:\/\/beeketing.com\/blog\/best-exit-intent-coupon-pop-ups\/\"><span style=\"font-weight: 400;\"> can retain 35%<\/span><\/a><span style=\"font-weight: 400;\"> of lost visitors. Just some food for thought.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for exit intent triggers?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Showing your shoppers special offers that are hard to resist would be probably one of the best use cases for such triggers. Such pop-ups should appear exactly when customers intend to abandon your entire eCommerce store or at the checkout, to be more precise.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Stop shoppers from website and checkout abandonments by showing irresistible offers right before their intention to leave.<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7770\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/02-2.jpg\" alt=\"02-2\" width=\"1201\" height=\"686\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/02-2.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/02-2-600x343.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/02-2-768x439.jpg 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h2>User history triggers and their characteristics<\/h2>\n<h3><b>Trigger based on user visit history<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This trigger allows you to attract customers depending on the frequency of their visits. <\/span><span style=\"font-weight: 400;\">Generally, there are 2 categories of site visitors<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">first-time visitors,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">returning visitors.<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for triggers based on user visit history?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">It is no big secret that returning customers on average<\/span><a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\"> <span style=\"font-weight: 400;\">spend 67%<\/span><\/a><span style=\"font-weight: 400;\"> more than new online shoppers. Why not offer them extra benefits (gifts, coupons, discounts, loyalty tier upgrades, for instance) with the help of a pop-up window?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for first-time visitors, they can be offered to create a new account (what could be used for users\u2019 further engagement or facilitation of the checkout process) or get a coupon with $10 off for their first purchase, for instance. In fact, it<\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/278134\"> <span style=\"font-weight: 400;\">was proven<\/span><\/a><span style=\"font-weight: 400;\"> that pop-ups with dollar-amounts off get a better response than ones with percentage off. Thus, offers with $50 discounts generate 170% more revenue than 15% off.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Use visit history of customers as a trigger before making them valuable offers.<\/div>\n<\/div>\n<\/div>\n<h3><b>Trigger based on user shopping history<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gathering data on how users actually shop in your online store will let you create irresistible offers. Make sure to analyze:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">active buyers,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">non-active buyers and window-shoppers,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">number of orders a user makes,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">total amount of money spent,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">last date of making an order.<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">What are the best use cases for triggers based on user shopping history?<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Be it showing a pop-up when shoppers add a certain number of items to the cart or planning to spend a certain amount of money, or be it cross-selling and offering to add one more item in order to get a discount. This will certainly come in handy and increase your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, such a social giant as Facebook makes an active use of the following parameter:<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1730784113851988\"> <span style=\"font-weight: 400;\">customer lifetime value<\/span><\/a><span style=\"font-weight: 400;\">. This is a numeric representation of the net profit based on the number of purchases and amount of money shoppers spend with a business. It is used to create a value-based lookalike audience in Facebook advertising in order to resonate better with the right user.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Research your shoppers\u2019 buying activities (active, non-active, amount of money spent) as a trigger for making a tempting offer that is hard to resist.<\/div>\n<\/div>\n<\/div>\n<h2>User-specific triggers and their characteristics<\/h2>\n<p><span style=\"font-weight: 400;\">These triggers are based on the following parameters:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Country.<\/b><span style=\"font-weight: 400;\"> Knowing shoppers\u2019 IP addresses will help you provide country-specific offers, such as national and state holidays, for instance. Moreover, shoppers\u2019 purchasing power should also be taken into account as it entirely depends on users\u2019 location.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Device. <\/b><span style=\"font-weight: 400;\">Knowing whether shoppers mostly visit your online store from a mobile phone, tablet or a PC will not solely increase chances of making a gold in UX, but also save you, for instance, from<\/span><a href=\"https:\/\/www.practicalecommerce.com\/SEO-Google-Rolls-Out-Mobile-Popup-Penalty\"> <span style=\"font-weight: 400;\">Google penalties<\/span><\/a><span style=\"font-weight: 400;\"> for widescreen pop-ups on mobile devices that have been rolled out at the beginning of the current year.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>User group. <\/b><span style=\"font-weight: 400;\">Segment your target audience by certain criteria depending on the business preferences. Such triggers will launch pop-ups just when certain groups of customers appear, which completely depends on items\/service you sell. They can be special offers for buyers of specific kids items, for example, or pop-ups for your business partners with valuable business information.<\/span><\/li>\n<\/ul>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Use location, device, and groups of your shoppers as a trigger to hit the mark.<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7766\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/03-2.jpg\" alt=\"03-2\" width=\"1201\" height=\"686\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/03-2.jpg 930w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/03-2-600x343.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2017\/11\/03-2-768x439.jpg 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<h2>Additional triggers and their characteristics<\/h2>\n<h3><b>Trigger based on referral path<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Such a trigger appears depending on where you online shoppers come from. Be it Google search or a partner website where promotions and\/or discounts had been already offered to customers.<\/span><\/p>\n<h2><i><span style=\"font-weight: 400;\">What are the best use cases for triggers based on the referral source?<\/span><\/i><\/h2>\n<h3><span style=\"font-weight: 400;\">This trigger helps control your content and sort out offers based on a referral path.<\/span><\/h3>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Knowing where your shoppers come from should be used as a trigger and save you from offering them a priori information.<\/div>\n<\/div>\n<\/div>\n<h3><b>Trigger based on the buying activity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It launches pop-ups at the moment of shoppers\u2019 opening your online store and do not depend on their shopping history and other onsite activities. Such triggers can be based on the following variables:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">empty\/ non-empty shopping cart,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">subtotal,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">number of products,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">specific products and\/or product attributes,<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">products from specific categories.<\/span><\/li>\n<\/ul>\n<h2><i><span style=\"font-weight: 400;\">What are the best use cases for triggers based on the buying activity?<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400;\">One more trigger that offers a great many of opportunities for store owners and online shoppers. It will be quite effective when offering discounts and promotions based on parameters set by you.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Use shoppers\u2019 buying activities as a trigger to offer discounts for specific product categories, subtotals, etc.<\/div>\n<\/div>\n<\/div>\n<h3><b>Trigger based on logged in\/ not logged in users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The worst thing when dealing with shoppers is being too pushy and annoying with irrelevant messages. So, knowing this info will certainly help avoid situations when logged-in users get subscription invites or other untimely notifications, for instance.<\/span><\/p>\n<h2><i><span style=\"font-weight: 400;\">What are the best use cases for triggers based on logged in\/ not logged in users?<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400;\">Gathering emails, asking for subscriptions, offering bonus coupons for logging in &#8211; in the right place and at the right moment &#8211; are just some of the examples to consider.<\/span><\/p>\n<div class=\"key-takeways-wrapper\">\n<div class=\"key-takeways\">\n<div class=\"kt-left\"><img decoding=\"async\" src=\"https:\/\/mageworx-files-global.s3.amazonaws.com\/blog\/key-takeways.png\" alt=\"Key Takeways\"><\/div>\n<div class=\"kt-right\">Gather data on logged in\/ not logged in users and use it as a trigger to ask for subscriptions, gather emails, offer discounts, etc.<\/div>\n<\/div>\n<\/div>\n<h2>Wrap up<\/h2>\n<p><span style=\"font-weight: 400;\">Having numerous triggers and even ones of the same type will surely help reach out to your shoppers, reduce cart abandonments, gather more emails, increase your store subscription rate and accordingly multiply your sales. While much entirely depends on your business model and the target audience, make sure to do your homework in order to achieve even better results!<\/span><\/p>\n<p>If you want to know how theory on pop-up triggers is translated into practice, make sure to check out our<a href=\"https:\/\/www.mageworx.com\/blog\/2017\/11\/13-real-life-examples-of-pop-up-triggers-to-increase-your-conversion-rates\/\"> related post<\/a> on real-life examples of pop-up usage.<\/p>\n<p style=\"text-align: center;\"><strong><em>Do you have other ideas? Don\u2019t hesitate to share them with us!<\/em><\/strong><\/p>\n<style>\n.key-takeways-wrapper {  margin-bottom: 20px;  background: -webkit-linear-gradient(to right, #11829c 0%, #fff 38%, #fff 100%);  background: -moz-linear-gradient(to right, #11829c 0%, #fff 38%, #fff 100%);  background: -o-linear-gradient(to right, #11829c 0%, #fff 38%, #fff 100%);  background: -ms-linear-gradient(to right, #11829c 0%, #fff 38%, #fff 100%);  background: linear-gradient(to right, #11829c 0%, #fff 38%, #fff 100%);}.key-takeways {  display: table-row;  font-weight: 300;  color: #3c3c3c;  vertical-align: middle;}.key-takeways .kt-left,.key-takeways .kt-right {  display: table-cell;  vertical-align: middle;}.key-takeways .kt-left {  padding: 10px 15px;  padding-bottom: 0;}.key-takeways .kt-left img {  width: 100px;  max-width: none;}@media (max-width: 721px) {  .key-takeways .kt-left {    display: none;  }  .key-takeways .kt-right {    padding: 10px;    padding-bottom: 0;  }}<\/style>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Whether you like it or not, pop-ups make up a conversion channel that is here to stay. After slicing and dicing business objectives on setting up pop-ups and carefully thinking over its content and UX, it\u2019s high time to conduct a profound research on where, when and who these pop-ups should be shown to. Do [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":7757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,291],"tags":[209],"class_list":{"0":"post-7752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-e-marketing","9":"tag-popups"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=7752"}],"version-history":[{"count":28,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7752\/revisions"}],"predecessor-version":[{"id":13679,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/7752\/revisions\/13679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/7757"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=7752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=7752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=7752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}