{"id":5664,"date":"2016-08-15T10:31:40","date_gmt":"2016-08-15T10:31:40","guid":{"rendered":"https:\/\/blog.mageworx.com\/?p=5664"},"modified":"2023-01-20T14:59:38","modified_gmt":"2023-01-20T14:59:38","slug":"2016-banner-ad-design-trends","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/banner-ad-design-trends","title":{"rendered":"Banner Ad Design Trends"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Ok, the truth is \u2014 most of online shoppers skip banner ads. They tweak their browser settings to hide this type of antiquated ad medium once and for all.<\/p>\n<p>However, despite quite a bad reputation and comparatively low click-through rate (CTR), ad banners still remain a very effective tool for enhancing brand awareness and reaching a wide audience. All that at a relatively low cost.<\/p>\n<p>Want to know why?<\/p>\n<p>The benefits of using <a href=\"https:\/\/www.google.by\/ads\/displaynetwork\/\">online display advertising<\/a> for an online merchant are:<\/p>\n<ul>\n<li>a wide selection of ad <em>targeting opportunities<\/em> \u2014 one can choose from contextual, placement, interest, geo, and targeting options<\/li>\n<li><em>cost<\/em> \u2014 this type of ads is a lot cheaper than CPC ads, plus the competition in this niche is not that tough<\/li>\n<li>a wide spectrum of <em>retargeting<\/em> <em>options <\/em>\u2014 banner ads can be displayed to those who have already visited your website<\/li>\n<li>the ability to <em>reinforce a brand message<\/em><\/li>\n<li>the ability to <em>trigger brand interactions<\/em> \u2014 by using animation, java scripts, or flash technologies, one can initiate interaction with a banner, thus luring a potential customer to proceed to a website<\/li>\n<li><em>accountability<\/em> \u2014 a website owner can easily measure the effectiveness of online display ad campaign and adjust it for a better effect.<\/li>\n<\/ul>\n<p>Also, I can\u2019t help but notice that banner ads are getting more and more creative \u2014 they stand out on any webpage, immediately spark interest and result in a click. In addition to image and text, they may include advanced graphics, animation, and even audio and video. All these media elements help online merchants better communicate their marketing message and easier capture the attention of site visitors.<\/p>\n<p>In this post, I\u2019m going to share my thoughts on the trends that circulate in the banner ad design field.<\/p>\n<p>Also, I\u2019ve collected some outstanding desktop banner ads I\u2019ve run into on the Web lately.<\/p>\n<p>So, let\u2019s roll in.<!--more--><\/p>\n<h4><strong>1. Hand-Drawn Illustrations<\/strong><\/h4>\n<p>We all love hand-made stuff. That\u2019s the reason why sketchy, manually drawn images and illustrations are getting so popular in Web-Design. \u2028\u2028Have a look at these cute examples by Dropbox and Flashtalking.<\/p>\n<p>Basically, these ads have nothing but just a simply drawn illustration, a short message and a call to action. Yet, these whimsical images stand out on a page and easily attract visitors\u2019 attention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5666 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/1.jpg\" alt=\"dropbox - simplify your life\" width=\"640\" height=\"313\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/1.jpg 640w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/1-150x73.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/1-300x147.jpg 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/1-330x160.jpg 330w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5667 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/2.jpg\" alt=\"flash talking\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/2.jpg 640w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/2-150x113.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/2-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>By the way, the websites created in such a style also look super cool.<\/p>\n<p>Our design team has recently won a prestigious <strong>RuNet award<\/strong> for the design they created in a hand-drawn manner.<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14644 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final.png\" alt=\"RuNet award\" width=\"1024\" height=\"599\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final.png 1024w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final-600x351.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final-768x449.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final-250x146.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final-696x407.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/3-1024x599-final-718x420.png 718w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>2. Flat 2.0 or Material Design<\/strong><\/h4>\n<p>A little-know fact: Flat Design was first introduced in Microsoft\u2019s Zune MP3 player. However, it didn\u2019t become really popular until 2013, when Apple released its iOS 7. Next, in 2015, Google updated the whole Flat Design concept by introducing Material Design language, that is also referred to by some designers as Flat 2.0.<\/p>\n<p>Now, this type of design has become more vibrant, got lights and shadow, color depths, and even motion. Also, Flat 2.0 is characterized by edge-to-edge imagery, the choice of bright contrasting colors, and large-scale typography.<\/p>\n<p>Ad banners created in this style look minimalistic yet quite informative and eye-catching.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5675 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/4.jpg\" alt=\"fly for less\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/4.jpg 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/4-150x125.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5676 size-thumbnail\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/5-150x125.jpg\" alt=\"Fitbit\" width=\"150\" height=\"125\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/5-150x125.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/5.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5677 size-medium\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/6-243x300.jpg\" alt=\"extra 30% off\" width=\"243\" height=\"300\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/6-243x300.jpg 243w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/6-122x150.jpg 122w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/6.jpg 540w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/p>\n<h4><strong>3. The New Retro<\/strong><\/h4>\n<p>Yes, everything old is new again.<\/p>\n<p>Getting back to retro style started as a trend in logo design in 2014, and now it has spread to every other field of Web design, including banner ads.<\/p>\n<p>When we are talking about reviving the retro style in Web-design, we don\u2019t refer to any particular time period. Today\u2019s designs can be inspired either by the simplified, hand-drawn illustrations from the early 30s, or bright, cheerful images and polka-dotted backgrounds from the late 50s.<\/p>\n<p>Pixel art, bold, playful typography, geometric designs, and patterns get mixed with modern images, thus creating mind-blowing images that can\u2019t stay unnoticed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5678 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/7.gif\" alt=\"hearing aid marketing\" width=\"574\" height=\"339\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5679 size-thumbnail\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/8-82x150.jpg\" alt=\"eau de new car\" width=\"82\" height=\"150\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/8-82x150.jpg 82w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/8-164x300.jpg 164w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/8.jpg 422w\" sizes=\"auto, (max-width: 82px) 100vw, 82px\" \/><\/p>\n<h4><strong>4. Oversimplification<\/strong><\/h4>\n<p>Sometimes to burst your way through the crowd, all you need is to deliver a clear, straightforward message.<\/p>\n<p>A surprising fact is that you can do that ALL just by displaying your company logo, slogan, or a close-up picture of a product.<\/p>\n<p>Look at the great examples by Volkswagen and Macdonald\u2019s:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5697\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/optimized_3020000000169016.jpg\" alt=\"Oversimplification\" width=\"600\" height=\"306\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/optimized_3020000000169016.jpg 940w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/optimized_3020000000169016-150x77.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/optimized_3020000000169016-300x153.jpg 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/optimized_3020000000169016-768x392.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5681 size-thumbnail\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/10-150x71.jpg\" alt=\"Oversimplification - burger\" width=\"150\" height=\"71\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/10-150x71.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/10-300x141.jpg 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/10.jpg 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>The only thing you should note is that this type of banners should anyway look\u2026 like banners. Site visitors may put them down for ordinary non-clickable images, partners logos, etc.<\/p>\n<p>To attract customers\u2019 attention to such types of banners, you may add frames, shadows, overlays, contrasting backgrounds, and sometimes even buttons.<\/p>\n<h4><strong>5. Bright Pastel Colors and Bold Typography<\/strong><\/h4>\n<p>According to the <a href=\"https:\/\/www.pantone.com\/pages\/fcr\/?season=spring&amp;year=2016&amp;pid=11\">PANTONE Fashion Color Report Spring\u201916<\/a>: \u201cColors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves.\u201d<\/p>\n<p>Bright pastels, strong shapes, and lines, and unexpected color combinations are popular with Web designers this season.<\/p>\n<p>This is the color palette that is trending in Webdesign at the moment:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5682 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/11.png\" alt=\"Bright Pastel Colors\" width=\"800\" height=\"91\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/11.png 800w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/11-150x17.png 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/11-300x34.png 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/11-768x87.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>As for banner ad fonts, this year, we can observe a comeback of big, irregularly shaped fonts, capitalization, bald, and italics. Also, as mentioned above, hand-written stuff is also getting on the trend.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5683 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/12.jpg\" alt=\"Bold Typography\" width=\"564\" height=\"792\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/12.jpg 564w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/12-107x150.jpg 107w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/12-214x300.jpg 214w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5684 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/13.jpg\" alt=\"marketo\" width=\"300\" height=\"600\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/13.jpg 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/13-75x150.jpg 75w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/13-150x300.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h4>\n<h4><strong>6. Interactive Banners, Story Telling, Relevant References<\/strong><\/h4>\n<p>Over the last years, online advertising has been moving toward interactive ads of all shapes and sizes. Banner ads are not an exception.<\/p>\n<p>This is an example of such a <em>media-rich banner<\/em> ad created by IKEA. They used their famous instruction manual to assemble a banner!<\/p>\n<p><a href=\"http:\/\/www.showcaselink.de\/ikea\/en\/ikea_bannar_2\/\">Follow this link<\/a> to try to do it on your own.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5686 size-large\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15-1024x714.png\" alt=\"Interactive Banners, Story Telling, Relevant References\" width=\"696\" height=\"485\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15-1024x714.png 1024w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15-150x105.png 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15-300x209.png 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15-768x535.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/15.png 1158w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>Storytelling is also an effective means to attract more attention to your banner ad. Look at this brilliant example by Fedex and Nivea:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5687\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/16.jpg\" alt=\"16\" width=\"590\" height=\"141\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/16.jpg 590w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/16-150x36.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/16-300x72.jpg 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5688 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/17.jpg\" alt=\"Nivea age reverse\" width=\"450\" height=\"381\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/17.jpg 450w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/17-150x127.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/17-300x254.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>And this the banner with a story that we created for our <a href=\"https:\/\/www.mageworx.com\/magento-seo-configuration.html\">Magento SEO Config Service<\/a>. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5693 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/160x600_l.png\" alt=\"Magento SEO service\" width=\"160\" height=\"600\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/160x600_l.png 160w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/160x600_l-40x150.png 40w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/160x600_l-80x300.png 80w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/p>\n<p>And finally, you can use famous Internet memes, make a reference to some trending events, pop-culture phenomena, etc. All the contemporary, trending stuff works great to capture reader\u2019s attention.<\/p>\n<p>For example, since everyone and their mother are playing <em>Pokemon Go<\/em> these days, why not capitalize on it?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5689 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/18.jpg\" alt=\"pokemon go\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/18.jpg 640w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/18-150x84.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/18-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5690 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/19.png\" alt=\"walk for a dog\" width=\"526\" height=\"526\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/19.png 526w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/19-150x150.png 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/19-300x300.png 300w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/19-55x55.png 55w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<h4><strong>7. Negative Space<\/strong><\/h4>\n<p>Together with material design and minimalism, negative space is also widely used in banner ads today.<\/p>\n<p>Although it\u2019s not a new trend, but it\u2019s picking back up this year.<\/p>\n<p>Basically, a negative space design delivers a \u201csubliminal message\u201d by using a free space of the ad banner and incorporating it into a company logo.<\/p>\n<p>Here are the examples of Coca-Cola and Spartan Golf Club:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5691 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/20.jpg\" alt=\"Coca Cola\" width=\"236\" height=\"333\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/20.jpg 236w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/20-106x150.jpg 106w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/20-213x300.jpg 213w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5692 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/21.jpg\" alt=\"spartan golf club\" width=\"570\" height=\"282\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/21.jpg 570w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/21-150x74.jpg 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/08\/21-300x148.jpg 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<h4>Bottom-Line<\/h4>\n<p>So, as you can see, <em>online display advertising<\/em> is not dead, and it is here to stay.<\/p>\n<p>But as I said at the very beginning, banner ads are evolving. Today, they are following the latest design trends, incorporating various media elements, and developing a whole new way to communicate with site visitors.<\/p>\n<p>So to make the most out of them, you should apply your creativity, and make them original and unique.<\/p>\n<p><strong>P.S.<\/strong> If you have other info about banner ad design trends, just leave us a comment!<\/p>\n<p class=\"alignleft\">\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ok, the truth is \u2014 most of online shoppers skip banner ads. They tweak their browser settings to hide this type of antiquated ad medium once and for all. However, despite quite a bad reputation and comparatively low click-through rate (CTR), ad banners still remain a very effective tool for enhancing brand awareness and reaching [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[369],"class_list":{"0":"post-5664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-trends"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/5664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":17,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/5664\/revisions"}],"predecessor-version":[{"id":16516,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/5664\/revisions\/16516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/6015"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=5664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}