{"id":284,"date":"2018-08-27T15:27:16","date_gmt":"2018-08-27T15:27:16","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=284"},"modified":"2022-06-29T07:54:17","modified_gmt":"2022-06-29T07:54:17","slug":"how-to-use-free-shipping-and-gifts-to-increase-sales-in-your-shopify-store","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/how-free-shipping-and-gifts-can-increase-sales-in-your-shopify-store","title":{"rendered":"Power of FREE: How to Use Free Shipping and Gifts to Increase Sales in Your Shopify Store?"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Remember this behavioral economics experiment with two bins of chocolate? The one when both Hershey\u2019s and Lindt Truffles were placed right next to the cashier and the shoppers were more willingly purchasing Lindt Truffles for 14 cents versus Hershey\u2019s at the price of 1 cent. When the price for both chocolates dropped by 1 cent, customers naturally went for a free candy.<\/p>\n<p>Why do shoppers overvalue free and how can you win by giving stuff away in your Shopify-based store? Below are the highlights and ready-to-use solution.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-304 size-large\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_01_1920x993-1024x515.jpg\" alt=\"Power of FREE - MageWorx Shopify Blog\" width=\"768\" height=\"386\"><\/p>\n<p><!--more--><\/p>\n<h2>Why Do Freebies Work?<\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-287 size-full\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_02_768x220_1.jpg\" alt=\"Why Do Freebies Work? - MageWorx Shopify Blog\" width=\"768\" height=\"220\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_02_768x220_1.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_02_768x220_1-600x172.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_02_768x220_1-250x72.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_02_768x220_1-696x199.jpg 696w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/h2>\n<p>Illogically, a drop in price triggers an item\u2019s increase in value. Behavioral economics psychologists claim that it\u2019s due to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Affect_(psychology)\" target=\"_blank\" rel=\"noopener noreferrer\">Affect<\/a>, which consists of two simple interrelated components:<\/p>\n<p>1) <strong><em>Free stuff makes the buyers happier.<\/em><\/strong><br \/>\n2) <strong><em>Our decision-making entirely depends on how satisfied we are.<\/em><\/strong><\/p>\n<p>As simple as that, freebies make the shoppers happy. What do the happy buyers do? Shop more, stay loyal to the brand, leave positive reviews, and return \u2013 i.e. all your business needs to thrive and prosper.<\/p>\n<h2>Why is Free Shipping a Must?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-288 size-full\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_03_768x220_1.jpg\" alt=\"How to Use Free Shipping and Gifts to Increase Sales in Your Shopify Store? - MageWorx Shopify Blog\" width=\"768\" height=\"220\"><br \/>\nMultiple studies have proved that free shipping is a competitive advantage and the Holy Grail of each and every retailer. <a href=\"https:\/\/www.shopify.com\/blog\/17992264-free-shipping-returns-8-resources-to-get-you-started\" target=\"_blank\" rel=\"noopener noreferrer\">93% of shoppers<\/a> say free shipping would encourage them to purchase more products online. Let\u2019s face it. This strategy works. Well, it 100% works for me!<\/p>\n<p>That said, Shopify free shipping is great when done right, and with the help of an effective solution (click <a href=\"https:\/\/appstore.mageworx.com\/free-shipping-and-gift-bar.html\">here<\/a> to learn how to increase sales using the Shopify app).<br \/>\nBesides being equipped with the <a href=\"https:\/\/www.shopify.com\/blog\/8343330-how-to-choose-a-shipping-strategy-for-your-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">shipping strategy<\/a> that\u2019s right for your business, <strong>offering free shipping<\/strong> selectively can surely serve you well. This may include targeting:<br \/>\n\u00b7 buyers from specific countries,<br \/>\n\u00b7 certain dates or days of the week,<br \/>\n\u00b7 shoppers that visit selected pages,<br \/>\n\u00b7 users who shop from different types of devices (desktop\/ mobile), and more.<\/p>\n<h2>How to Use Free Gift to Increase Sales?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-290 size-full\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/pic_4_blog_04_768x220_3.jpg\" alt=\"Free Gifts in Shopify - MageWorx Shopify Blog\" width=\"768\" height=\"220\"><\/p>\n<p>No doubt free gifts are a great way to get rid of the items that sell badly (wink-wink). According to Harris Interactive, such offers boost brand loyalty. Also, the chances the buyers will share their experience doing business with your online store increases in 65% of cases. However, the state of things is not as simple as that.<br \/>\nHere are some tips on how gifts with purchase drive sales and boost profits.<\/p>\n<h3>Specific Periods<\/h3>\n<p>In order to bring value, free gifts must be offered during certain periods of time, and occasions. Like sales and time-limited promotions, time constraints create a feeling of exclusiveness.<\/p>\n<h3>Create an Incentive<\/h3>\n<p>Gifts must be appealing. Well, a stunning hair tie would certainly do in some cases, but getting something you like is twice as nice. Offer a list of gift products to choose from. This will give you customers a feeling of personalization.<\/p>\n<h3>Easy Rules<\/h3>\n<p>No complex schemas here. Don\u2019t irritate the customers with text. <em>Buy two items \u2013 get a gift. Spend $100 and get a t-shirt for free! \u2013 as easy as that<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-292 size-large\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Motivation-message-1024x591.jpg\" alt=\"Free Shipping &amp; Gift Bar - MageWorx\" width=\"768\" height=\"443\"><\/p>\n<h3>Right Time &amp; Place<\/h3>\n<p>When should you inform the customers on a free gift and the rules? No one-size-fits-all approach here. Know your shoppers and how they navigate your Shopify store. Don\u2019t forget to include follow-up messages in case the \u2018free gift\u2019 goal is not achieved.<\/p>\n<h2>Solution that Works Out-of-the-box \u2013 FREE Shopify Shipping &amp; Gift Bar App<\/h2>\n<p>At Mageworx, we\u2019ve come with a simple yet effective tool that allows winning the customer, and increasing order value unobtrusively.<\/p>\n<p>Shopify <a href=\"https:\/\/apps.shopify.com\/customer-motivator\" target=\"_blank\" rel=\"noopener\">Free Shipping &amp; Promo bars<\/a> is simple to install and customize tool even for a novice that allows for bringing the above-mentioned objectives to life. Fast and easy.<\/p>\n<p>Take a look at what this functionality may look like in your Shopify store:<\/p>\n<div style=\"width: 696px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-284-1\" width=\"696\" height=\"392\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Motivation-Bar.mp4?_=1\" \/><a href=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Motivation-Bar.mp4\">https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Motivation-Bar.mp4<\/a><\/video><\/div>\n<h3><\/h3>\n<h3>With the app, you\u2019ll easily:<\/h3>\n<p>\u00b7 set clear goals for the customers to achieve,<br \/>\n\u00b7 customize the look of the bar, its position (including the ability to pin it to the top of the page),<br \/>\n\u00b7 set up bar messages depending on where towards the goal a customer is,<br \/>\n\u00b7 show your motivational messages depending on a shopper\u2019s location, specific date or period, device your buyers come from,<br \/>\n\u00b7 set up delay and time out for a bar,<br \/>\n\u00b7 make the \u2018sales motivator bar\u2019 clickable, and much more.<\/p>\n<div style=\"width: 696px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-284-2\" width=\"696\" height=\"392\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/BAckend.mp4?_=2\" \/><a href=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/BAckend.mp4\">https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/BAckend.mp4<\/a><\/video><\/div>\n<p>Shopify Shipping &amp; Gift Bar App is now available in the Shopify App store. Click <a href=\"https:\/\/appstore.mageworx.com\/free-shipping-and-gift-bar.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to learn more about the product, and the functionality it offers.<a href=\"https:\/\/apps.shopify.com\/customer-motivator\"><br \/>\n<\/a><\/p>\n<h2 style=\"text-align: left;\">Bottom Line<\/h2>\n<p>Free shipping model Shopify and gifts remain an effective marketing tool that brings positive results. Surely, they are no universal remedy for all the eCommerce challenges a Shopify retailer may face. But when used right, and with an effective and stable tool at hand \u2013 double increase in sales is a reality!<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p style=\"text-align: center;\"><em><strong>Wishing you high conversion rates!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Remember this behavioral economics experiment with two bins of chocolate? The one when both Hershey\u2019s and Lindt Truffles were placed right next to the cashier and the shoppers were more willingly\u2026<\/p>\n","protected":false},"author":27,"featured_media":16279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[486,487,480,477,488],"class_list":{"0":"post-284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-customer-motivation","9":"tag-sales-motivation","10":"tag-shopify","11":"tag-shopify-apps","12":"tag-shopify-free-shipping-gift-bar"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":7,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":16266,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/284\/revisions\/16266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/16279"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}