{"id":16317,"date":"2022-08-09T11:29:00","date_gmt":"2022-08-09T11:29:00","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=16317"},"modified":"2022-08-10T11:32:46","modified_gmt":"2022-08-10T11:32:46","slug":"user-generated-content-strategy-to-improve-seo-statistics-based-insights","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/user-generated-content-strategy-for-seo","title":{"rendered":"User-Generated Content Strategy to Improve SEO [Statistics-Based Insights]"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>&nbsp;In order to be successful in today\u2019s competitive world, businesses of all sizes need a killer user-generated content (UGC) strategy. In case you\u2019re a bit unfamiliar with UGC, you\u2019ll definitely want to give this post a thorough read.<\/p>\n\n\n\n<p>88% of people trust online reviews by other consumers as much as they trust personal recommendations. 70% place greater emphasis on peer recommendations than professionally written copy.<a href=\"https:\/\/www.mageworx.com\/magento2-product-reviews-and-ratings.html\"> Product reviews<\/a> by customers are trusted 12x more than marketing coming from the brand itself.<\/p>\n\n\n\n<p>These stats can only suggest one thing: UGC is becoming more and more significant in the marketing world. If you haven\u2019t incorporated it into your digital marketing strategy yet, there\u2019s no better time than now to do it.<\/p>\n\n\n\n<p>Most marketers are already well-aware of how massive of an impact UGC can bring to businesses. Especially over social media platforms, user-generated content is incredibly trusted by consumers, even affecting their purchasing decisions.<\/p>\n\n\n\n<p>What many don\u2019t realize, though, is the fact that UGC also plays an essential role in improving search engine optimization (SEO).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-sales-popup-social-proof.html\">Social proof<\/a> is actually one of the most crucial forms of user-generated content that boost SEO. By posting relevant, useful content that\u2019s recommended by customers and engaged with by your target audience, you can expect Google and other engines to rank your website higher in search. This means more exposure for your brand, more organic traffic, and more conversions!<\/p>\n\n\n\n<p>In this article, we\u2019ll be tackling what UGC is, why it matters to brands, its different types, and examples, how it affects SEO, and how you can leverage UGC marketing to improve your e\u0421ommerce website\u2019s search rankings.<\/p>\n\n\n\n<p>Let\u2019s get to it, shall we?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is User-Generated Content?<\/h2>\n\n\n\n<p>In a nutshell, UGC is any original, brand-specific content created and published by real people on social media and other channels. It\u2019s basically any unsponsored or unpaid social posts that customers share online to praise a brand for their product and\/or service.<\/p>\n\n\n\n<p>User-generated content can be in the form of images, videos, blog posts, social media posts, Q&amp;A forums, testimonials, and reviews. Can you say that it\u2019s a type of<a href=\"https:\/\/www.mageworx.com\/blog\/best-tips-for-omnichannel-marketing\"> omnichannel marketing<\/a>?&nbsp;<\/p>\n\n\n\n<p>Absolutely.<\/p>\n\n\n\n<p>When you come across a TikTok video of a user raving on and on about a brand new pair of heels she just bought, that\u2019s UGC. When a friend of yours tweets about a superb experience with an airline that he tried for the first time, that\u2019s UGC. When you see a brand reposting Insta stories from their followers, that\u2019s UGC.<\/p>\n\n\n\n<p>Rather than putting forth your best efforts to promote your products and\/or services on your own, you can also rely on your customers to spread the word about your e\u0421ommerce business. They\u2019re using their social channels to tell the world how much they appreciate your offerings. And, because consumers trust their fellow consumers much more than the company, your odds of driving more sales are high.<\/p>\n\n\n\n<p>Sure, a brand can brag about its products and\/or services to entice its target audience, but the sentiment wouldn\u2019t be as meaningful and authentic as compared to a review that comes from an actual customer. UGC fosters <a href=\"https:\/\/www.mageworx.com\/blog\/trust-indicators-in-ecommerce\">trust and credibility<\/a> since it comes from real people, not businesses.<\/p>\n\n\n\n<p>That\u2019s exactly why media conglomerates and businesses across the world have now made user-generated content a top priority in their marketing strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"350\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/review-1.png\" alt=\"user-generated content example\" class=\"wp-image-16322\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/review-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/review-1-600x304.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/review-1-250x127.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<p>Example of UGC: <a href=\"https:\/\/marketplace.magento.com\/mageworx-module-storelocatormeta.html\">Magento Marketplace<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is User-Generated Content So Important?<\/h2>\n\n\n\n<p>Now that you already have a clear idea of what UGC is, let\u2019s talk about the things that make it a powerful marketing strategy for e\u0421ommerce businesses like you.<\/p>\n\n\n\n<p>Below are six user-generated content benefits that will get your brand a step or two ahead of the competition:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UGC Establishes You as a Trustworthy Brand<\/h3>\n\n\n\n<p>Here\u2019s a fact every company should know by now:<\/p>\n\n\n\n<p>Customers resonate not with a brand but with another customer who\u2019s satisfied with that brand. Their goal is to find a brand that can fulfill their needs or solve a problem.<\/p>\n\n\n\n<p>So, when they read mostly good reviews about a certain company, they become more trusting of it. Because UGC is created by happy shoppers and brand advocates, these opinions are often viewed as genuine and unbiased. People perceive UGC as a trust signal. In the same manner, they go to their friends and family for an opinion.<\/p>\n\n\n\n<p>Let these numbers speak for themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\">93% of consumers<\/a> turn to customer reviews and recommendations before making a purchase.<\/li><li>Millennials trust user-generated content 50% more than any original content published by brands.<\/li><li>90% of people say authenticity is instrumental in deciding which brands they advocate.<\/li><li>Instagram photos of a product influence more than 72% of buyers.<\/li><li>75% of marketers agree that UGC boosts the brand\u2019s authenticity.<\/li><\/ul>\n\n\n\n<p>In conclusion, consumers trust user-generated content more than regular branded content.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no sales pitch involved, proving it to be 100% legitimate. That\u2019s what people are looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UGC Puts Your Customers Front and Center<\/h3>\n\n\n\n<p>If you were to think about it, UGC is a win-win situation for both you and your customers.<\/p>\n\n\n\n<p>They<a href=\"https:\/\/www.yourdigitalresource.com\/digital-marketing-agency-miami\"> promote your brand<\/a> for free through word-of-mouth marketing on social media and trusted review platforms, and you get to show them how much you value their opinion by reposting their content. In other words, you\u2019re giving them the spotlight you think they deserve and a voice to freely express how they feel about you.<\/p>\n\n\n\n<p>Plus, when your audience sees that you\u2019re sharing posts from your customers, some of them may be tempted to give you a shoutout on their social media platforms. Trust us, that happens a lot!<\/p>\n\n\n\n<p>Also, if your primary audience happens to be coming from the Gen Z range, user-generated content should totally be your best friend. 84% of them tend to trust brands that have actual customers, and 35% wholeheartedly believe that UGC is always more credible than any content created by the company.<\/p>\n\n\n\n<p>No<a href=\"https:\/\/www.mageworx.com\/blog\/how-to-market-your-magento-store-to-gen-z\"> Gen Z marketing<\/a> is without UGC marketing.<\/p>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-sales-popup-social-proof.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16323 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_social-proof_2.png\" alt=\"magento 2 extension to create user-generated content\" width=\"690\" height=\"285\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_social-proof_2.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_social-proof_2-600x248.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_social-proof_2-250x103.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\">UGC Encourages Personalization<\/h3>\n\n\n\n<p>80% of consumers claim they\u2019re more likely to buy from a brand that serves them with personalized content, and guess what?<\/p>\n\n\n\n<p>You can bet on user-generated content when it comes to providing personalization!<\/p>\n\n\n\n<p>But first, what\u2019s the deal with personalization? Well, when done properly, personalization makes for happier customers, which can then result in increased brand loyalty and greater profits.<\/p>\n\n\n\n<p>Understanding what resonates with your target audience is the only way to get their eyes and attention to your brand.<\/p>\n\n\n\n<p>This is where UGC comes in.<\/p>\n\n\n\n<p>With user-generated content, you can enhance your marketing strategy by assessing the type of content your followers are sharing from their social accounts. You\u2019ll be able to repurpose marketing materials that can truly elicit a positive response from your prospective and existing customers.<\/p>\n\n\n\n<p>What\u2019s more, marketers understand that UGC boosted by personalization can lead to higher conversion rates. Brands that will achieve the greatest success in leveraging user-generated content are those that ensure their content is eye-catching, engaging, and of course, relatable to the audience they\u2019re trying to win over.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"600\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic.png\" alt=\"user generated content benefits\" class=\"wp-image-16324\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic-600x522.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic-250x217.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic-483x420.png 483w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">UGC Expands Social Media Reach<\/h3>\n\n\n\n<p>UGC campaigns and social media platforms go hand-in-hand and complement each other perfectly. By combining their forces, you\u2019ll be seeing your social media reach growing like never before. You\u2019ll be doing your e\u0421ommerce business a huge favor.<\/p>\n\n\n\n<p>Increasing your social traffic through a compelling UGC campaign can bring you tons of benefits \u2014 from a higher follower base and increased brand awareness to extended reach and more web traffic. Not to mention, it can boost social metrics such as likes, comments, shares, and retweets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UGC Helps You Gain Audience Insights<\/h3>\n\n\n\n<p>Engaging with your followers consistently and analyzing the content they post about your brand enables you to gain a deeper understanding of who they are and what keeps them engaged. You\u2019ll know what they like most about your brand and what doesn\u2019t seem to float their boat.<\/p>\n\n\n\n<p>All the insights you\u2019ve gathered, especially when you apply the principles of a data-driven content marketing strategy, can help generate more qualified leads and sales. At the same time, you can work on the products and\/or services highlighted by your customers. Always bear in mind that constructive criticisms are meant to motivate you to tweak whatever needs tweaking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UGC Is More Cost-Effective Than Influencer Marketing<\/h3>\n\n\n\n<p>Believe it or not, hiring an influencer can cost you an average of millions of dollars. How crazy is that? Unless you\u2019re a multibillion-dollar business owner who could care less about burning a colossal hole in your pocket, you might as well go for it if you\u2019re aiming to get those sales numbers up.<\/p>\n\n\n\n<p>Then again, why bother spending a fortune when you can always count on your customers and brand advocates to do the advertising for you? The cost? Very little to nothing!<\/p>\n\n\n\n<p>With user-generated content, you don\u2019t have to worry about shelling out a big chunk of money to hire a creative agency anymore. Offering<a href=\"https:\/\/www.mageworx.com\/magento-2-reward-points.html\"> reward points<\/a> isn\u2019t necessary either. It\u2019s no doubt one of the most cost-effective ways to scale your e\u0421ommerce business while introducing a new marketing tactic to the mix.<\/p>\n\n\n\n<p>All you have to do is connect with the most valuable people in your business: your customers. They\u2019ll catch themselves smiling from ear to ear when one of their favorite brands not only notices them but features their content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Different Types of User-Generated Content?<\/h2>\n\n\n\n<p>As mentioned somewhere in this post, UGC can come in various forms. This section will be focusing on each of them, or at least, the most common ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Content<\/h3>\n\n\n\n<p>Every day, thousands and thousands of people go to social media to flaunt an item they\u2019ve just purchased or a service that really impressed them. They either post an image of it on Facebook along with a positive caption, tweet about it, or show it off on their IG Stories.<\/p>\n\n\n\n<p>Regardless of how your customers proclaim their love for your products and\/or services, however, what matters the most is that they tag you. That way, you can repost it as social proof, giving others, particularly those who aren\u2019t unfamiliar with your business, the reassurance that you\u2019re a high-quality brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blog Posts<\/h3>\n\n\n\n<p>Gone are the days when blogging was merely considered as online journaling. Today, blogging has turned into a profession, with bloggers earning a living by promoting a business, making an honest review of the products or services they offer, or creating \u201chow to\u201d tutorials.<\/p>\n\n\n\n<p>Imagine one day stumbling upon a blog post where your latest product is the topic. That will make you really happy, won\u2019t it? Now, imagine that it was written by a prominent blogger and shared on their social media. That\u2019s a surefire way to increase your followers and boost your sales!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reviews &amp; Testimonials<\/h3>\n\n\n\n<p>Think of customer reviews as the internet\u2019s version of word-of-mouth marketing. They\u2019re there to help interested prospects learn more about the brand before they can even head over to the store. Their authenticity is what makes people trust them more than branded ads.<\/p>\n\n\n\n<p>There\u2019s a vast number of platforms available for consumers to leave their reviews regarding a business. Aside from the company\u2019s website, users can go to third-party sites like Yelp, BBB (Better Business Bureau), Trip Advisor, Trustpilot, Amazon, and Angies List.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Content<\/h3>\n\n\n\n<p>In terms of video content, YouTube and Instagram are the places to be. How come? Simple: Each month, there are two billion users on YouTube and one billion on Instagram.<\/p>\n\n\n\n<p>With these outstanding numbers, both platforms have become the top sources for user-generated content. It doesn\u2019t mean that they\u2019re the only platforms though, as you can still count on others like Facebook and TikTok.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re on YouTube just browsing through some videos out of boredom, and you see one wherein a satisfied customer talks highly about a brand. You\u2019d certainly wish you were that brand, wouldn\u2019t you?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surveys<\/h3>\n\n\n\n<p>It\u2019s not an uncommon practice for brands nowadays to post surveys before launching a new product or service in the market. That\u2019s because they first want to gain a better understanding of the needs of their target market.<\/p>\n\n\n\n<p>Based on the results gathered from their surveys, brands tend to become more efficient at catering to the needs of their prospects and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Case Studies<\/h3>\n\n\n\n<p>In the world of marketing, a case study is used as social proof.<\/p>\n\n\n\n<p>A detailed quantitative and qualitative study of a specific product, it\u2019s what marketers use to provide potential buyers the context to determine whether making a purchase is a choice they won\u2019t regret.<\/p>\n\n\n\n<p>When a customer of yours posts an exhaustive review explaining the features of your newly released product, along with its pros and cons, you can use the content to influence prospective buyers.<\/p>\n\n\n\n<p>Case studies somehow stand out from the other types of user-generated content in a way that they appear to be more formal and educational. Although we must admit that not everyone will read such long-form content from start to finish, we can assure you that it will increase audience reach.<\/p>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/customer-success-stories\/skirtingsrus-uk\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16325 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_\u0441ase-study.png\" alt=\"user-generated content example\" width=\"690\" height=\"420\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_\u0441ase-study.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_\u0441ase-study-600x365.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/banner_\u0441ase-study-250x152.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\">How Does UGC &amp; SEO Relate to Each Other?<\/h2>\n\n\n\n<p>As you may already be aware, Google algorithms constantly evolve just so the search engine can serve its users in the best possible way. It always seeks to offer its searchers the most valuable, relevant content.<\/p>\n\n\n\n<p>In fact, Google has emphasized that improving SEO and growth requires your content to possess the following traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trustworthy and original<\/li><li>Useful and informative<\/li><li>High-quality instead of just keyword-filled<\/li><li>&nbsp;More valuable than that of the competitors<\/li><li>Engaging, appealing, and interactive<\/li><\/ul>\n\n\n\n<p>In most cases, the issue has to do with branded content being too promotional, as opposed to being customer-centric. People don\u2019t also find it as engaging, authentic, and reliable as UGC.<\/p>\n\n\n\n<p>Since user-generated content is driven by real-life customer experiences, it adds a realistic value to the content; hence, satisfying Google\u2019s concept of SEO-friendly content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does UGC Help Your SEO Campaign?<\/h2>\n\n\n\n<p>Google gets smarter with each passing day. It\u2019s now capable of recognizing natural language, understanding user intent, and identifying content that will engage humans. It favors websites that consistently post high-quality content, rewarding them with good rankings.<\/p>\n\n\n\n<p>More often than not, these are sites that infuse UGC into their SEO strategies. You\u2019re about to find out why as we discuss in detail several reasons that make user-generated content a vital tool for search engine optimization:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. UGC Implements Basic SEO<\/h3>\n\n\n\n<p>Among the basic attributes to consider when we\u2019re talking about SEO are keywords, backlinks, internal links, and titles.<\/p>\n\n\n\n<p>This is the part where we tell you about the role user-generated content plays in this aspect.<\/p>\n\n\n\n<p>Because online reviews and testimonials are typically centered on the products or services offered by a brand, customers would use phrases and links associated with them, thus boosting SEO. It\u2019s safe to say that UGC greatly helps <a href=\"https:\/\/www.mageworx.com\/blog\/magento-seo-meta-tags-creating-perfect-meta-title-meta-description\">shape SEO<\/a> using relevant keywords and links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. UGC Helps Rank Long-Tail Keywords<\/h3>\n\n\n\n<p>Keywords are the backbone of SEO. They\u2019re what people use when searching for information online. And, the longer and more specific they are, the higher the odds are of these searchers converting.<\/p>\n\n\n\n<p>For instance, women planning to buy running shoes would normally type in keywords like \u201cbest running shoes for women,\u201d \u201cNike shoes for running,\u201d or \u201cstores nearby that sell running shoes.\u201d Sites that target any of these keywords would be the first to show up on the search results, giving them the upper hand over those that don\u2019t use the phrases.<\/p>\n\n\n\n<p>Though long-tail keywords have less search volume traffic, they\u2019re known to have a higher conversion value as they\u2019re more precise. Targeting them makes it easier for you to rank, allowing you to gain more traffic organically.<\/p>\n\n\n\n<p>By collecting UGC, you\u2019ll discover what your customers love about your business. You\u2019ll gain valuable insights into what they frequently search for, as well as their pain points. You\u2019ll be able to understand what type of long-term keywords or search queries they make from which you can craft an SEO strategy around those keywords.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"420\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2.png\" alt=\"user generated content benefits\" class=\"wp-image-16326\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2.png 860w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2-600x293.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2-768x375.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2-250x122.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2-533x261.png 533w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/infographic_2-696x340.png 696w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. UGC Leads to Fresh &amp; Valuable Content<\/h3>\n\n\n\n<p>Content creation is a major part of search engine optimization. Just ask Google. It loves high-quality content so much that it has made it a top-ranking factor.<\/p>\n\n\n\n<p>The more quality content you post regularly on your site, the higher you\u2019ll rank. The higher you rank, the more traffic, leads, and sales you generate. That\u2019s the power of content.<\/p>\n\n\n\n<p>Pumping out new content can get really challenging, especially if you have a business to run. Unless you have a content team, then that shouldn\u2019t be worrisome.<\/p>\n\n\n\n<p>If not, you can always turn to your loyal customers and use the content they\u2019ve created about your brand. UGC helps you constantly publish content on your site that bots can crawl and index.<\/p>\n\n\n\n<p>Posting authentic and reliable UGC that benefits your audience is a solid ranking factor. You give Google the notion that you\u2019re all about providing searchers with content that answers their questions and solves their pain points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. UGC Establishes Credibility &amp; Relevance<\/h3>\n\n\n\n<p>It goes without saying that user-generated content is the most trustworthy and genuine form of content, with nine out of 10 users <a href=\"https:\/\/www.mageworx.com\/blog\/why-reviews-are-important\">trusting customer reviews<\/a> and testimonials to make a purchase decision.<\/p>\n\n\n\n<p>And, it\u2019s common knowledge that reputable brands attract more potential buyers. Once your prospects go over those remarkable reviews about you, they\u2019ll perceive you as a business they can trust to tend to their needs. You won\u2019t find it hard to turn them into customers.&nbsp;<\/p>\n\n\n\n<p>Not only that, but these forms of user-generated content can also help take your search rankings to the top. Aside from keywords and quality content, testimonials and reviews are also ranking factors.<\/p>\n\n\n\n<p>Take Google Reviews, for instance. Every time your customers leave a review to your Google Business Profile, that review will automatically appear on your listing for everyone to see, including Google. If it sees mostly praises, the search engine will commend you with a higher local search ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. UGC Boosts Social Signals<\/h3>\n\n\n\n<p>While there\u2019s still zero evidence showing the direct impact of social media engagement to SEO, there are signs confirming that social signals help boost SEO by <a href=\"https:\/\/www.mageworx.com\/blog\/online-marketing-strategies\">driving more traffic<\/a>.<\/p>\n\n\n\n<p>With user-generated content mostly found on social channels like Instagram, Facebook, Twitter, and TikTok, you\u2019ll absolutely want to leverage UGC marketing.<\/p>\n\n\n\n<p>Besides equipping you with fresh social media content to publish almost every day, UGC can increase social engagement, brand mentions, and social media listening. It\u2019s also a great way to encourage your community to interact with your content by liking, commenting, and sharing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. UGC Lowers Bounce Rate<\/h3>\n\n\n\n<p>A bounce rate refers to the percentage of visitors who exit your site without bothering to explore the rest of your pages. A high rate tells you that many of your audience aren\u2019t so thrilled with what they see on your website, causing them to leave quickly.<\/p>\n\n\n\n<p>The good news is, bounce rates aren\u2019t meant to be permanent. There are a couple of ways to reduce them, and if you\u2019re guessing that sharing UGC is one of them, you definitely got that right.<\/p>\n\n\n\n<p>People need a reason to trust a brand. If they\u2019re not interested to browse other pages within your website, it might be because it lacks important trust elements. They might want to read what others are saying about your business first before they can navigate entirely.<\/p>\n\n\n\n<p>Including user-generated content in the forms of images, videos, and testimonials should be your best bet here. Doing so can leave a lasting impression on your visitors, lower your bounce rate, and even keep them coming back for more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Sometimes, it only takes a user-generated content website to give your business the boost it badly needs.<\/p>\n\n\n\n<p>Try asking for<a href=\"https:\/\/www.mageworx.com\/blog\/marketing-tips-for-boosting-magento-store\"> marketing tips<\/a> from some of the biggest players in your industry, and we\u2019re pretty sure they\u2019ll mention UGC. After all, consumers are always on the hunt for authentic sources.<\/p>\n\n\n\n<p><strong>Author Bio:<\/strong><\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16330\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/08\/photo-3.png\" alt=\"Shay Berman\" width=\"120\" height=\"120\" \/><\/p>\n\n\n<p>Shay Berman is the founder and president of Digital Resource, a full-service digital marketing agency located in South Florida. Shay\u2019s clear-cut approach to internet marketing has driven his clients\u2019 businesses to new heights and landed Digital Resource on the Inc. 500 list of America\u2019s fastest-growing private companies in America for two consecutive years. Digital Resource provides custom solutions in social media marketing, search engine optimization, responsive website design, digital advertising, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>&nbsp;In order to be successful in today\u2019s competitive world, businesses of all sizes need a killer user-generated content (UGC) strategy. In case you\u2019re a bit unfamiliar with UGC, you\u2019ll definitely want to give this post a thorough read. 88% of people trust online reviews by other consumers as much as they trust personal recommendations. 70% [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":16318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,291,432],"tags":[527],"class_list":{"0":"post-16317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-e-marketing","9":"category-seo","10":"tag-ugc"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/16317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=16317"}],"version-history":[{"count":5,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/16317\/revisions"}],"predecessor-version":[{"id":16332,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/16317\/revisions\/16332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/16318"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=16317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=16317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=16317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}