{"id":15669,"date":"2022-04-12T11:38:32","date_gmt":"2022-04-12T11:38:32","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=15669"},"modified":"2023-01-20T09:14:53","modified_gmt":"2023-01-20T09:14:53","slug":"ecommerce-video-marketing-guide-to-creating-videos-from-photos-for-an-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/ecommerce-video-marketing-guide","title":{"rendered":"eCommerce Video Marketing: Guide to Creating Videos from Photos for an eCommerce Website"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Although high-quality product photos are essential to eCommerce conversion rates, supplementing them with product videos can take your eCommerce business to the next level. eCommerce video marketing can significantly improve your online marketing game, and this guide will show you how to create videos from photos so you can start applying this tactic today.<\/p>\n\n\n\n<p>Video has been an under-utilized asset on product pages for long enough.<\/p>\n\n\n\n<p>As they discover the impact of this medium, the number of online stores using product videos is rising, and if you want to stay competitive in the market, you\u2019ll need to keep up.<\/p>\n\n\n\n<p>Thankfully, creating these marketing assets doesn\u2019t need to be complicated. You can use your product photos and a bit of software magic to produce high-quality videos for your eCommerce website. This is one of the best and easiest ways to address one of online shopping\u2019s biggest problems: the customers\u2019 inability to get a real sense of the product they\u2019re interested in.<\/p>\n\n\n\n<p>Keep reading to learn some of the nuances of product videos for eCommerce, how video marketing can help your business, and most importantly, how to make a video from pictures!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">eCommerce Video Marketing 101<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue.png\" alt=\"ecommerce video marketing\" class=\"wp-image-15670\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-600x400.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-768x512.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-250x167.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-696x464.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-1068x712.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/crop-person-clapping-cutter-blue-630x420.png 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>We\u2019ve all heard the phrase \u201ca picture is worth a thousand words.\u201d Now consider that a video typically shows 24 pictures (frames) per second, and do the math.<\/p>\n\n\n\n<p>All jokes aside, video is a <a href=\"https:\/\/www.mageworx.com\/magento-2-marketing-and-sales-suite.html\">powerful marketing tool<\/a> that can do wonders for audience engagement and give your campaigns a significant boost.<\/p>\n\n\n\n<p>In short, video marketing is the practice of using video to promote your brand, grow awareness, and increase sales. That said, there are many different types of videos in marketing, including but not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Video ads<\/li><li>Demo videos<\/li><li>Behind-the-scenes videos<\/li><li>How-to videos<\/li><li>Customer testimonials<\/li><li>Product videos<\/li><\/ul>\n\n\n\n<p>You can use these and other video types to reach and engage your audience, as well as improve how you educate them about your product\/service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes a Great Product Video?<\/h2>\n\n\n\n<p>We would love to tell you what is the one element that makes for outstanding product videos for marketing.<\/p>\n\n\n\n<p>Unfortunately, there is no magic factor or formula.<\/p>\n\n\n\n<p>Your video\u2019s performance will depend on your target audience and their expectations, your competition, buzzing topics, and many more factors.<\/p>\n\n\n\n<p>However, there are a few things that the best product videos for eCommerce have in common. They are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Informative. <\/strong>The entire point of a product video is to give your customer as much information about the product as they will find valuable. <a href=\"https:\/\/www.mageworx.com\/blog\/how-images-boost-sales-in-magento-2\">Images in sales<\/a> can do a great job with this, as long as you can capture a range of angles and use other objects for scale.<\/li><li><strong>Short. <\/strong>You should try to keep your product videos short, especially if you plan on sharing them natively on social media. We understand that it might be challenging to distill everything your product has to offer into half a minute, but this increases the chances that users will watch your video end-to-end.<\/li><li><strong>Context-rich. <\/strong>Your product video will not make much sense without context. For starters, the video needs to be branded so that you can easily repurpose it across your marketing channels. And, you should try to showcase your product in action as much as possible so the user can envision using it.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to Make a Video from Pictures?<\/h2>\n\n\n\n<p>Both videos and images are great mediums for businesses to increase brand awareness and present <a href=\"https:\/\/www.mageworx.com\/magento-2-advanced-product-options-suite.html\">product options<\/a> to potential customers. Combining the two formats is not exactly a breakthrough concept \u2014 we\u2019ve had slideshows for decades. That said, you can\u2019t really upload a PowerPoint presentation to your product page or Facebook feed and call it a day.<\/p>\n\n\n\n<p>So how do you create videos from photos?&nbsp;<\/p>\n\n\n\n<p>The good news is that you don\u2019t have to be a professional filmmaker to make some excellent videos from still images. There\u2019s a range of editing software tools you can use for this.<\/p>\n\n\n\n<p>We\u2019ll get into the technical side of things a bit later, but let\u2019s focus on the setup for now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step #1. Planning It Out<\/h3>\n\n\n\n<p>If you want to create videos using only photos, you\u2019ll need a great, strategically planned library of visual resources to use.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Prepare by creating a storyboard. This will help you browse your existing product images, evaluate your options, identify gaps in your visual story and plan how you will supplement them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step #2. Choosing or Creating Your Photos<\/h3>\n\n\n\n<p>This brings us to the next point, arguably the most crucial element of your project \u2014 the pictures.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll want to present the product from all angles in the video, so keep that in mind when choosing from existing photos.<\/p>\n\n\n\n<p>Also, it\u2019s a good idea to give viewers a chance to see the product being used. Chances are you already have some pretty good photos of the product if you\u2019ve been selling it for a while.&nbsp;<\/p>\n\n\n\n<p>Even so, to make everything come together in the video, you\u2019ll probably have to take a few more snaps.<\/p>\n\n\n\n<p>We recommend using the same device to take all of the photos you will use in the video and keeping the orientation (landscape vs. portrait) the same. This ensures a uniform look for the video and prevents it from looking like an awkward, randomly generated slideshow.<\/p>\n\n\n\n<p>If you\u2019re shooting at different times of the day or in different locations, it could be tough to make everything fit together. To help the video look cohesive, you\u2019ll need to go through each photo and make edits.<\/p>\n\n\n\n<p>Even the best video editing software can\u2019t fix poor image quality.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1.jpg\" alt=\"product videos ecommerce\" class=\"wp-image-15671\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-600x400.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-768x512.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-250x167.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-696x464.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-1068x712.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/EMPTY-1-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Investing in proper equipment or hiring an experienced photographer is strongly advised for eCommerce videos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step #3. Editing Your Photos<\/h3>\n\n\n\n<p>If you\u2019re trying to create a video from pictures, you\u2019ll need to do more than randomly stitch images together.&nbsp;<\/p>\n\n\n\n<p>You need to make sure that your images fit well together, and that\u2019s where editing comes into play.<\/p>\n\n\n\n<p>The first thing you want to focus on when editing is to fix any exposure problems. Here, the key things to look for are saturation, contrast, and color. There are many easy-to-use online photo editors that can be used to fix your photos in minutes. Here are some of our favorites:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paint.NET \u2014 Plugin support and advanced filters and layers<\/li><li>Fotor \u2014 Free high-res exporting, batch image processing, and professional filters<\/li><li>Canva \u2014 App for mobile devices, free cloud storage, and a wide range of templates<\/li><li>GIMP \u2014 Free <a href=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\">advanced editing tools<\/a> with no ads<\/li><\/ul>\n\n\n\n<p>Of course, if you want to create extra-professional images to use for all kinds of content marketing, you can go for a premium solution like Adobe Lightroom. At $9.99 a month, the software is not particularly expensive, but be prepared to spend some time looking at tutorials, as Lightroom has a pretty steep learning curve.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1.png\" alt=\"video marketing for ecommerce\" class=\"wp-image-15672\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-600x500.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-768x640.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-250x208.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-696x580.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-1068x890.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/slide-1-504x420.png 504w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step #4. Putting It All Together<\/h3>\n\n\n\n<p>You\u2019re finally there.<\/p>\n\n\n\n<p>You\u2019ve selected or snapped and edited your photos to look their absolute best, and you have a killer soundtrack ready to go (make sure it\u2019s copyright free).<\/p>\n\n\n\n<p>All that\u2019s left to do is put it all together.<\/p>\n\n\n\n<p>You can use various software solutions to make a movie from photos. If you have some video-editing experience, you can use professional software like Adobe Premiere Pro. Although it provides ample editing features, this type of software also comes with the steepest learning curve.<\/p>\n\n\n\n<p>Or, you can choose one of the many user-friendly online apps. If you are looking for easy-to-use software, we recommend checking out <a href=\"https:\/\/filmora.wondershare.com\/video-editor\/image-to-video-online-tools.html\">this list<\/a> of image-to-video makers by Wondershare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing.jpg\" alt=\"how to make a video from pictures\" class=\"wp-image-15673\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-600x338.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-768x432.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-696x392.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-1068x601.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/video-editing-747x420.jpg 747w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>As you might imagine, each app has its pros and cons. Although Wondershare is primarily interested in promoting its product (Filmora), the list provides an excellent overview of the other available options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Video Marketing for eCommerce:&nbsp; How It Benefits Your Business<\/h2>\n\n\n\n<p>When shopping online, no medium provides as much information about a product as a good video. You could have the best, custom-built website (if you\u2019re looking for that, <a href=\"https:\/\/www.digitalsilk.com\/web-design-company\">have a peek here<\/a>), the most detailed product descriptions, and excellent testimonials; still, there\u2019s nothing like an engaging video to tell your product\u2019s story.<\/p>\n\n\n\n<p>Research backs this up with <a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\">74%<\/a> of marketers saying the video has a better ROI than static images. Also, YouTube is the second-most visited website on the internet, right after Google. Video content is more than a way to showcase your product; it is an entire marketing strategy, especially effective in eCommerce.<\/p>\n\n\n\n<p>Video helps your audience evaluate the product in more detail and become more comfortable with their purchase intent. In doing so, it directly impacts your conversion rates.<\/p>\n\n\n\n<p>And let\u2019s not forget other marketing efforts! Videos make it easier for brand ambassadors to share your content on social media, broadening your reach and increasing brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Create a Top-Notch eCommerce Video Marketing Strategy<\/h3>\n\n\n\n<p>Like with any other project, you need to do your research and start with a proper plan. This plan will be your guide, determining your timelines, budget, conversion metrics, production processes, etc. So, step one in the video creation process is writing down and finalizing your strategy. Here\u2019s a quick rundown of the steps you need to take to build a top-notch video marketing strategy.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Write down your goals<\/strong>. Why are you adding a product video to your landing page? A common goal for product videos is to help users overcome a particular objection or hesitation about the product such as size, fit or function. Set a clear goal for your video and assign it a KPI you can measure.<\/li><li><strong>Consider your audience<\/strong>. Unless you\u2019re targeting a specific set of customers, you\u2019ll have difficulty engaging anybody. Think about your target audience and create a storyboard that speaks to their specific needs or desires.<\/li><li><strong>Think about the story you want to tell<\/strong>. Showcase how your product or service solves your target audience\u2019s unique pain point(s).<\/li><li><strong>Stick to the timeline. <\/strong>Use your timeline as a guiding light, showing you how far you\u2019ve come and what you have left to do. Think of it as a way to keep your video project on track. It\u2019s easy to get distracted and lose momentum, so committing to deadlines helps keep up the pace.<\/li><li><strong>Be realistic with the budget<\/strong>. You could come up with the best idea in the world, but you won\u2019t get far unless you can finance it. Think carefully about how much you can spend on each video and what you can realistically create with your budget.<\/li><\/ol>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/blog\/usability-testing-in-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15560 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/07\/Big-Role-of-User-Testing-in-Marketing.png\" alt=\"how to do a usability test\" width=\"690\" height=\"190\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/07\/Big-Role-of-User-Testing-in-Marketing.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/07\/Big-Role-of-User-Testing-in-Marketing-600x165.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/07\/Big-Role-of-User-Testing-in-Marketing-250x69.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\">Importance of Product Videos for Marketing<\/h2>\n\n\n\n<p>A high-quality product video showcases the top features of your best-selling product or service. It shows the product in action, helping increase customer confidence and getting prospects closer to a conversion.<\/p>\n\n\n\n<p>The main goal of a product video is to attract new customers who are still in the beginning stages of product research. The idea is to present the product\u2019s utility rather than just its beauty. You\u2019ll also want to clarify what makes your product better than other similar options on the market.<\/p>\n\n\n\n<p>Since your target audience for these videos is still in the early research stage, you want to make sure that the video is engaging and that it sets your product apart from the competition.<\/p>\n\n\n\n<p>As we mentioned earlier, try to aim for a short, easily shareable video. Also, use clear branding and context so that you can share the video through various marketing channels such as paid advertising, email, social media, or your website.<\/p>\n\n\n\n<p><strong>Author&#8217;s bio<\/strong><\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15674 alignleft\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/photo_.png\" alt=\"Travis Dillard\" width=\"100\" height=\"100\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/photo_.png 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/04\/photo_-65x65.png 65w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/p>\n\n\n<p>Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Although high-quality product photos are essential to eCommerce conversion rates, supplementing them with product videos can take your eCommerce business to the next level. eCommerce video marketing can significantly improve your online marketing game, and this guide will show you how to create videos from photos so you can start applying this tactic today. Video [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429,291],"tags":[283,210,232],"class_list":{"0":"post-15669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-e-marketing","9":"tag-design","10":"tag-marketing","11":"tag-marketing-tips"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/15669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=15669"}],"version-history":[{"count":5,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/15669\/revisions"}],"predecessor-version":[{"id":15982,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/15669\/revisions\/15982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/15678"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=15669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=15669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=15669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}