{"id":14395,"date":"2020-03-16T20:22:25","date_gmt":"2020-03-16T20:22:25","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1514"},"modified":"2023-03-17T14:27:05","modified_gmt":"2023-03-17T14:27:05","slug":"6-types-of-videos-that-can-enhance-your-landing-pages-effectiveness","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/videos-that-can-enhance-your-landing-pages-effectiveness","title":{"rendered":"6 Types of Videos That Can Enhance Your Landing Page&#8217;s Effectiveness"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>So, you are looking to improve how effective your landing pages are? Well, the bad news is that there\u2019s no magic wand you can wave to <a href=\"https:\/\/www.mageworx.com\/blog\/how-to-use-cross-selling-up-selling-to-increase-conversion-sales\/\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/blog\/how-to-use-cross-selling-up-selling-to-increase-conversion-sales\/\">spike your conversion rates<\/a> overnight.<\/p>\n\n\n\n<p>The\ngood news is that there\u2019s video marketing, which is the next best thing!<\/p>\n\n\n\n<p>All jokes aside, video content has proven to reliably and consistently capture visitors&#8217; attention. Improving key SEO indicators, as well as enhancing your overall conversion funnel. That said, video content\u2019s \u201c<em>magic<\/em>\u201d requires more than just some great-looking videos.<\/p>\n\n\n\n<p>Although\nthose don\u2019t hurt either!<\/p>\n\n\n\n<p>All in all, having a <a href=\"https:\/\/www.yumyumvideos.com\/the-10-best-explainer-video-companies-you-cant-miss-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">talented video production team<\/a> by your side is just part of the equation. You also need to work on pieces that focus on your campaign goals and make sense within your landing page&#8217;s purpose.<\/p>\n\n\n\n<p>Lucky\nfor you, there are as many effective video styles as your landing pages will\nneed! And that\u2019s what we are here to talk about today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Educational Videos<\/h2>\n\n\n\n<p>Online, reputation is worth a great deal. A company deemed incompetent in its niche won&#8217;t get the same results as one established as an expert. Even if both go for the same strategy!<\/p>\n\n\n\n<p>Even\nthough it might take a bit of time, educational videos are a fantastic way to\nestablish a strong presence as a reliable source in your industry. The primary\nobjective of these videos is not to sell but to teach, which might sound like a\nwaste of time for some, but here&#8217;s why it isn&#8217;t.<\/p>\n\n\n\n<p>Potential clients often have questions related to your business or product that tie into their pain points. If they find the answers to these questions on your landing page, their perception of your company will shift, and a relationship of trust can be built.<\/p>\n\n\n\n<p>Moreover,\neducational content is a fantastic way to nurture your brand awareness as well.<\/p>\n\n\n\n<p>With\neducational videos, you aren&#8217;t so much looking to turn visitors into hot leads\nright away. But you are potentially starting them into your funnel with the\nbest attitude possible.<\/p>\n\n\n\n<p>As\nyou work on your educational videos, remember that the best ones educate <strong><em>while<\/em><\/strong>\nentertaining, <em>giving viewers r<\/em>elevant\ninformation in a playful and compelling manner! Viewers needn&#8217;t be savvy about\nthe subject to fully understand the content &#8211; Which is why you should keep your\npieces simple, even when addressing complex topics.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Inbound Marketing?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/R0UWvdyABFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Commercial Videos<\/h2>\n\n\n\n<p>A\ncommercial video is an excellent way of making a great first impression on your\nvisitors, solidifying your brand awareness, and generating leads.&nbsp; <\/p>\n\n\n\n<p>Commercials usually revolve around the benefits your product or service brings to the table. That said, they do it in a rather straightforward manner (<em>no subtlety or nuance here<\/em>), being outright promotional. As such, commercial Ads are best paired with landing pages looking to either generate awareness from qualified leads or outright in the latter stages of their buyer&#8217;s journey.<\/p>\n\n\n\n<p>All\nthings considered, a killer commercial video is one that masters storytelling.\nMore specifically, the kind of storytelling that bridges an emotional\nconnection with the viewer. The emotion provoked can be awe, amusement, joy,\nnostalgia&#8230; anything you can imagine. <\/p>\n\n\n\n<p>I\nbet you still recall the most powerful ads you have seen, the brand that\nproduced them, and the emotion they triggered. Picture someone visiting your\nsite and being met with a piece that produces such a strong impression,\nwouldn&#8217;t it be wonderful? <\/p>\n\n\n\n<p>Most\neffective online ads last about 30 seconds at most. In such a short time, you\ncan&#8217;t expect to answer all the questions the visitor can have about your brand.\nWhat you <strong><em>can<\/em><\/strong> do, however, is plant the seed of intrigue! So, try to\noptimize ad videos\u2019 power by combining them with an adequate CTA, encouraging\nthe viewer to continue further down your funnel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Who Has Huevos?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FfZpp17Y14Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Explainer Videos<\/h2>\n\n\n\n<p>You won\u2019t find many successful brands without at least an <a href=\"https:\/\/www.yumyumvideos.com\/explainer-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">explainer video<\/a> or two on their sites nowadays. The reason is simple: explainer videos are perfect for converting leads from the consideration stage to the decision stage!<\/p>\n\n\n\n<p>From\nthe visitor\u2019s POV, an explainer video entertains, engages, and informs. Even\ncomplicated topics are made simpler through dynamic visuals that help improve\ninformation retention.<\/p>\n\n\n\n<p>Explainers\nare time-efficient as well. While a text about your product or service could\nrequire a visitor to take 20 minutes, an explainer can tackle this in way less\ntime! The average 90-second video can condense the same information as a text\nof that length. <\/p>\n\n\n\n<p>This\nalso brings about many advantages for your company. To start with, your message\nbeing more digestible means it can reach a wider audience. Secondly, since a\nwell-crafted explainer captivates visitors, they end up dwelling longer on your\nlanding page- a.k.a: your bounce rate decreases. Consequently, your site ranks\nhigher in SERPs.<\/p>\n\n\n\n<p>By creating content specifically designed to target visitors\u2019 pain points, you get to keep your cake and eat it too. Whether you go for live-action or animation pieces, an outstanding explainer video can be a boon to most sites targeting people in the middle of your funnel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Win FX | Animated Explainer Video by Yum Yum Videos\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Jf3ILZmmt-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Company Stories<\/h2>\n\n\n\n<p>A\ncompany story \u2013 a.k.a: a culture video \u2013 describes the core values behind your\nbusiness. Its philosophy, mission, and vision\u2026 in short, it turns nameless\ncompanies into approachable brands.<\/p>\n\n\n\n<p>The\ncontent of this type of video can be vastly diverse. Some describe a typical\nday in the office, others go on about a special event, or show the POV of a\nspecific team member or employee. These videos can be about anything that\nrelates to the culture of a brand.<\/p>\n\n\n\n<p>Company\nstories are intended for those visitors who intend to work in your company, or\nwho want to know more about your brand. These videos can also shine in the\n&#8220;About Us&#8221; section of your site.<\/p>\n\n\n\n<p>But\nwhy should you be adding company story videos to your landing page? Simple:\nWhen customers empathize with a brand, they are far more likely to do business\nwith them, especially in the millennial and Gen-Z demographics. <\/p>\n\n\n\n<p>Cultivating\nbrand loyalty is one of those challenging tasks that a well-made landing page\nwith an awesome culture video can make easier. Particularly for big businesses.<\/p>\n\n\n\n<p>Remember:\nculture videos are meant to touch the viewer\u2019s, and reflect the human side of\nyour brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LDC Corporate Video: Our Company Story\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/MdJEoTbjmOk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Product Videos<\/h2>\n\n\n\n<p>If\nthere&#8217;s a video style that can make your BoFu landing pages\u2019 conversions\nskyrocket, it\u2019s probably a product video.<\/p>\n\n\n\n<p>These\ntypes of videos display a single product or service in action. It details how\nit benefits the buyer and provides a solution for their pain-points. Needless\nto say, a genuinely rewarding product video is compelling, clear, and\nentertaining.<\/p>\n\n\n\n<p>As\nyou can expect, it&#8217;s the perfect video to embed in the catalog section of your\nsite or eShop platform. You can also use them directly on product-dedicated\nlanding pages, and I can assure you, the results won\u2019t disappoint.<\/p>\n\n\n\n<p>To\ndo product videos right, you need to find ways of having viewers put themselves\nin the position of the video&#8217;s protagonist. To help them visualize themselves\nenjoying the benefits that your product can (<em>and will<\/em>) give them \u201c<em>once\nthey click here.<\/em>\u201d<\/p>\n\n\n\n<p>The\ninfluence this kind of video has in a buyer&#8217;s decision stage is outstanding, to\nsay the least.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Testimonials<\/h2>\n\n\n\n<p>We\nall love to consider ourselves as unique, individual creatures. The truth,\nhowever, is that most of what we want and think is deeply influenced by others&#8217;\nsayings and experiences. We are tribal in nature, after all.<\/p>\n\n\n\n<p>If\nyou were about to buy an item and suddenly you came across a lousy review about\nit, wouldn&#8217;t you hesitate at least a bit? In the same way, positive opinions\nabout your brand or product can give your potential clients that extra nudge\nthey might need to finally take action.<\/p>\n\n\n\n<p>That&#8217;s\nthe purpose of a customer testimonial!<\/p>\n\n\n\n<p>Testimonials\ninvolve a satisfied former client recounting their experience with your\ncompany. They talk about how it helped them solve a particular problem and\nimproved their lives.<\/p>\n\n\n\n<p>Anyone\nvisiting your landing page will find this type of video useful. Doubly so if\nthey are in the decision stage of the buyer&#8217;s journey. It&#8217;s even better if you\ncan embed more than one testimonial and cover a broader range of positive\nreviews that target different buyer personas.<\/p>\n\n\n\n<p>If\nyour aim is to boost trust in your brand, adding customer testimonials to your\nsite is the way to go.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Collaboration Squared - Testimonial Video\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/m5sD2BuA9cg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Landing\npages without some sort of video content are becoming obsolete \u2013 <em>not to say they already are<\/em>. That said,\njust embedding any type of video for video\u2019s sake won\u2019t make much of a\ndifference either!<\/p>\n\n\n\n<p>Your\ncompany has different customers in distinct stages of the buyer&#8217;s journey, and\na variety of marketing objectives for each. Your landing pages are probably\ntailored to that fact, so why wouldn\u2019t your video content be as well?<\/p>\n\n\n\n<p>Start populating your pages with meaningful\nvideo content that provides visitors with pieces that speak to their particular\nneeds. Your landing pages (<em>and overall\ncampaign<\/em>) will be that much stronger for it!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>About the author:<\/strong><\/p>\n\n\n\n<p>Victor Blasco is an audiovisual designer, video marketing expert, and founder\/CEO of the explainer video company <strong>Yum Yum Videos<\/strong>. Besides running the business, he\u2019s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>So, you are looking to improve how effective your landing pages are? Well, the bad news is that there\u2019s no magic wand you can wave to spike your conversion rates overnight.<\/p>\n","protected":false},"author":43,"featured_media":15013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[],"class_list":{"0":"post-14395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14395"}],"version-history":[{"count":4,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14395\/revisions"}],"predecessor-version":[{"id":16649,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14395\/revisions\/16649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/15013"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}