{"id":14381,"date":"2020-01-16T11:01:28","date_gmt":"2020-01-16T11:01:28","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1378"},"modified":"2022-06-21T13:09:40","modified_gmt":"2022-06-21T13:09:40","slug":"ultimate-guide-on-valentines-day-product-recommendations","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/ultimate-guide-on-valentines-day-product-recommendations","title":{"rendered":"Ultimate Guide on Valentine&#8217;s Day Product Recommendations"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Do you know that Valentine\u2019s Day is the second biggest commercial day in terms of buying trends after Black Friday? According to the National Retail Federation, in 2019, customers spent a record-breaking $20.7 billion on Valentine\u2019s gifts. This sounds extremely attractive to any merchant. Moreover, quite often many customers have no idea what to buy as gifts on Valentine\u2019s Day. So, as a vendor, you have a great opportunity to help them cope with this problem thanks to product recommendations and be one of that <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">54%<\/a> of retailers for whom this strategy has become the key driver of the AOV in the customers\u2019 purchases.<br><\/p>\n\n\n\n<p>Relevant recommendations encourage your buyers <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">4.5x<\/a> more likely to add products to cart and complete purchases. Read on to know how to make suggestions in your online store with the ultimate guide on Valentine\u2019s Day product recommendations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winning Tactics for Valentine\u2019s Day Suggestions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best-Sellers<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/q57sIwjSMGvB1gQ-9taAfjuUEGUkVF68maYMn37p8Fc6tYAWaQRQoNDUJyYxjIRGOCmAZVbfXQANlwyFmUZeHQG16fD10eBpsQjmn3XZqhNeCKP2ux9Ln2IgZnj7WBzvvGX-2q1q\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Valentine\u2019s Day is all about searching for the best gifts for the beloved ones. It\u2019s considered that gifts can show them love and care of gift-givers. The best way to add confidence to your buyers\u2019 purchasing decisions and to convert first-time visitors into buyers is to recommend them best-sellers. Displaying such Valentine\u2019s Day best-selling suggestions on the homepage is effective in hooking your customers\u2019 attention as soon as they enter your online store.<br><\/p>\n\n\n\n<p>Thus, <em>Amazon<\/em>, where <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">35%<\/a> of the revenue is due to recommendations, offers a whole section called \u2018Best Sellers on Valentine&#8217;s Day\u2019. In this category, shoppers can find all kinds of gifts that are the most appropriate for the holiday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trending Products<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/O2LoAb6Qt_PMYgounSCvO7Z1cWGRdhlaun3pmnM3twnceqeEBTyPS6EfDxnFHHLP0wYOuQXo6gXO99YxpmO1cqh54zdlVer9ii0LPUrAnPrFG54zj3c1pQzybgPdnQJh30oxOIQt\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/blog\/products-bundling-in-fashion\">Fashion and styles<\/a> are always changing. Something that was a good idea for a present last year can be absolutely obsolete this year. That\u2019s why one more possible gift recommendation for Valentine\u2019s Day is fun and trending products. In this category, you can offer up-to-date and in style products that can become a good surprise for Valentine\u2019s Day gift-receivers.<br><\/p>\n\n\n\n<p>On its site, <em>Swarovski<\/em> provides buyers with \u2018Valentine\u2019s Day in Style\u2019 category, where stylish novelties can be found. There, any gift-giver has an opportunity to choose a perfect present for a soulmate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gift Guides<\/h3>\n\n\n\n<p>Valentine\u2019s Day is no longer a holiday just for couples. According to <a href=\"https:\/\/www.statista.com\/statistics\/217836\/money-spending-for-valentines-day-gifts-for-family-members-since-2007\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, there is an increase in spending on family members and buyers themselves as 50% of them are single. Thus, it makes sense to offer non-romantic gifts on Valentine\u2019s Day as well. It\u2019s all can be better implemented with gift guides. You can provide your buyers with separate categories to all tastes and statuses with relevant suggestions for Valentine\u2019s Day gift ideas.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/IdW1ddF8Vw1S0-MXdivVGAlr6A_udDnMKLG8vpKJFIPi6xDpJ1KdozmpDQatEIc8sTucf1N9TXJATH6mhTJVaE0_X3vY5-jdykWsAn0YkL4fGJl8ULUSdMYs-G_XhLyy7_aQynbG\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p><em>Nordstrom<\/em> is a good example of offering its customers Valentine\u2019s Day gift guide, which includes categories <em>Gifts for Him\/Her\/Kids<\/em> and<em> Gifts Under $25\/$50\/$100<\/em>. Thus, it will be easier and quicker for shoppers not only to find a perfect gift for a certain person but in accordance with their budget.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aioOkcP3IwFdIBB7J_ixXen39YgZ3v4fbOk0cp_opT9cqeGN5DQG2WZ5r8KbkRFpSld3H72BkalfI9ISeAGeH8G1Xgd9MkqQBMOtgTq2nGjNv-cxxcfypUW2mTsC3Yk8Gpk4c7fh\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Rq-aZ_JA-ZrZexeGTeORWZaDDU9NZOkLNRG4E3b6xRUnBjqZg0E_PfXBR7xrkFkHVvCFq3hngrv5XmqoVVId7cIFHymQY1OvPZUGQGJeoOKqg1VPUzWCDYBle9E0jNbynX3UyIsm\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p><em>Walmart <\/em>has created a wonderful gift guide for Valentine\u2019s Day gift seekers. The merchant knows exactly how to attract consumers with eye-catching imagery and appealing categories, such as \u2018Valentine\u2019s Day picks for all\u2019 and \u2018Gifts from the Heart\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interest-Based Recommendations<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/0oxesgwo-OlKiichGSgSk7KMpa_yY4qLXzEWfE_1iVUegkGguncfi1VuZAQFSdh1ZN4MIciOKmkwfnysxAOGtUMpkBDzq-VYWNpr_li-ud6s7FFnA4kY6nN1eST08POx1sA6El8m\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">75%<\/a> of customers do their purchases based on personalized recommendations. It\u2019s a good chance for you to offer your subscribers personalized Valentine\u2019s day recommendations according to their interests and browsing history. You can make these recommendations more personal by adding the buyer\u2019s name to \u2018Related to items you\u2019ve viewed\u2019 or \u2018You May Also Like\u2019. Such Valentine\u2019s Day suggestions will allow customers to find products they haven\u2019t even thought about.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>It makes sense to show these recommendations on the shopping cart page where you can entice buyers to add some relevant gifts to their purchase. Otherwise, you may integrate Valentine\u2019s Day product recommendations into an email marketing strategy based on the content of the shopping cart or last seen items.<br><\/p>\n\n\n\n<p>Thus, displaying suggestions on the product page, <em>Claire\u2019s<\/em> doesn\u2019t only give personalized product recommendations according to customers\u2019 interests but also adds Valentine\u2019s Day flair to them with the word \u2018love\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently Bought Together<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/p9nXjQnvaQ5MojeTvKjfUw7rJx3NNa47csokXKY7m_l6pZGX1rOXMiHp_z-rIcZGP8jFBUwsOu6COuuRQFNM6Sril3hWbLbwRROZ929YzHlyd5LLUSIdM98IVbdYOzSDfV3o11cV\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jP2PclUPmhQ_zgAYXUi42XIxUBbO4Z3STwLB-3ENsnLT8g5fMdmmYv-WqcZCq2f8-6sllUusz621SUTsIbh3qx_nF4i3gwKq2g-ya3yxCm-Y3jXHYsaWCMEm6smr2ZArBapPU4j6\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>If you have a strong desire to increase the AOV on Valentine\u2019s Day, \u2018Frequently Bought Together\u2019 recommendation is what you need. It\u2019s a successful form of cross-selling which saves customers time and reminds them that they need to add some items to the main purchase.<br><\/p>\n\n\n\n<p>The use of social proof in such phrases as \u2018Customers who viewed this item also viewed\u2019 can have a great impact on customers\u2019 behavior. To make these Valentine\u2019s Day offers even more compelling, you should present other users\u2019 reviews.<br><\/p>\n\n\n\n<p><em>Macy\u2019s<\/em> offers such a kind of product recommendations for this Valentine\u2019s Day. The vendor suggests adding some related products to the main purchase from \u2018Customers also loved\u2019 and \u2018Customers also shopped\u2019 categories and provides shoppers with reviews of recent buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Arrivals<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HnbYZzulkBF4SJw3tg44s6n5IhVJG7dR9yiaN7gXu16NWDJUUum1_ZElF9zwADEhCtXxLOHjBxor7CP-12fG6z65wusFCuhfPPQtr3za9hn2rvyraB4k5GGLd_w3VL3VUepap_Nu\" alt=\"Ultimate Guide on Valentine's Day Product Recommendations | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Just look at the way <em>Carter\u2019s<\/em> provides customers with Valentine\u2019s Day suggestions from new arrivals. A grabbing attention pink phrase \u2018Lots to Love\u2019 with hearts instead of \u2018o\u2019 letters will attract those who are in search of the best Valentine\u2019s Day gift for kids undoubtedly.<br><\/p>\n\n\n\n<p>Recommending products in the \u2018New Arrivals\u2019 category is a good way to stimulate first-time visitors to buy Valentine\u2019s gifts from your store and improve the holiday shopping experience of loyal ones.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Valentine\u2019s Day Suggestions at the Right Place<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Homepage.<\/strong> <a href=\"https:\/\/baymard.com\/blog\/inferring-product-catalog-from-homepage\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">25%<\/a> of first-time customers enter some online stores just to take a look at the product offerings. Their desire to buy from your store and purchasing decision can depend on the way you make recommendations. Placing Valentine\u2019s Day gift guides, as well as best-sellers on your homepage can help you attract and retain visitors.&nbsp;<\/li><li><strong>Product Pages <\/strong>are the best place for interest-based, and \u2018customers also shopped\u2019 recommendations because shoppers visiting product pages are still in search. Thus, it\u2019s a chance for you to make relevant suggestions for Valentine\u2019s Day gifts.<\/li><li><strong>Shopping Cart Page<\/strong>. If you want to make cross-sell or up-sell recommendations, the right moment to do it is when buyers are at their shopping cart pages.&nbsp;<\/li><li><strong>Emails <\/strong>are the surest way to provide your buyers with Valentine\u2019s Day gift guides and make other holiday recommendations in accordance with their searching history, interest, and items that are lastly added to the shopping cart.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>Product recommendations are a perfect tool to boost your sales and increase revenues on<a href=\"https:\/\/www.mageworx.com\/blog\/best-valentines-day-marketing-strategies-for-shopify\"> Valentine\u2019s Day<\/a> by giving your consumers what they want or even more. Providing them with personalized suggestions, you improve their holiday shopping experience and loyalty to the brand.&nbsp;&nbsp;<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>How do you recommend products for Valentine\u2019s Day in your store?<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Do you know that Valentine\u2019s Day is the second biggest commercial day in terms of buying trends after Black Friday? According to the National Retail Federation, in 2019, customers spent a record-breaking&#8230;.<\/p>\n","protected":false},"author":44,"featured_media":1382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[514],"class_list":{"0":"post-14381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-recommendations"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14381"}],"version-history":[{"count":5,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14381\/revisions"}],"predecessor-version":[{"id":16214,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14381\/revisions\/16214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}