{"id":14378,"date":"2020-01-09T12:26:41","date_gmt":"2020-01-09T12:26:41","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1347"},"modified":"2024-01-25T11:17:56","modified_gmt":"2024-01-25T11:17:56","slug":"15-best-valentines-day-marketing-strategies-for-shopify","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/best-valentines-day-marketing-strategies-for-shopify","title":{"rendered":"15 Best Valentine&#8217;s Day Marketing Strategies for Shopify"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The holiday season is behind. All the Christmas and New Year gifts have already been sold out. But don\u2019t get too comfortable\u2015it\u2019s the right time to start implementing Valentine\u2019s Day marketing ideas in your Shopify-based store as almost <a rel=\"noreferrer noopener\" aria-label=\"5 (opens in a new tab)\" href=\"https:\/\/promorepublic.com\/en\/blog\/ecommerce-campaigns\/\" target=\"_blank\">5<\/a><a href=\"https:\/\/promorepublic.com\/en\/blog\/ecommerce-campaigns\/\">0%<\/a> of holiday buyers prefer to shop in advance. Even though there are a lot of those who don\u2019t celebrate this holiday, total Valentine\u2019s Day spending is still <a rel=\"noreferrer noopener\" aria-label=\"$ (opens in a new tab)\" href=\"https:\/\/www.digitalcommerce360.com\/2018\/02\/09\/shoppers-will-buy-online-valentines-day\/\" target=\"_blank\">$<\/a><a href=\"https:\/\/www.digitalcommerce360.com\/2018\/02\/09\/shoppers-will-buy-online-valentines-day\/\">19.6<\/a> billion.&nbsp;<br><\/p>\n\n\n\n<p>So, it\u2019s time to brace yourself and look through 15 best Valentine\u2019s Day marketing strategies that can help customers ready for the most romantic day of the year.&nbsp;&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 15 Valentine\u2019s Day Marketing Ideas&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Give Your Site a Romantic Look<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/NDx-1CW6Jkn9k4D1wn2yoLFhTnkPTLI5t9rSvRUqfSVjl3mdvo1l7QUjKw_BQYOmamKf14OT7loHzWzOd4g-KRXUBvb9KI4JPuiHztcQHaQ0AMl_VtswnUYwajI-21zq-23ZydC5\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>What can help your buyers get into the <a href=\"https:\/\/apps.shopify.com\/holiday-decorations-effects-icons\">spirit of Valentine\u2019s Day<\/a> better than red hearts, little cupids, arrows, and love letters? By decorating your store with such romantic effects and creating an atmosphere of love and romance, you can grab customers\u2019 attention and inspire them for more purchases.&nbsp;<br><\/p>\n\n\n\n<p>It can be a good idea to make a holiday-related header and footer, turn a mouse cursor in the Cupid\u2019s arrow, or add a flair of love to your logo, for example<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Send Your Customers Charming Emails<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/qMot7n6KO3Jx4rhR847L7oxd6veMJYWZqhSTqiq35vwKVpMiUsNpS4BER6StKb3pjvqrVnZh88ObinmSr_F5bVvt2JB8PTylq7KaFvlQR4g3R98W6uQtr0xLtp74y_0ecZzGXa12\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\" width=\"364\" height=\"645\"\/><\/figure>\n<\/div>\n\n\n<p>If you want to increase the conversion rate for your site on average by <a href=\"https:\/\/blog.contactpigeon.com\/valentines-day-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">5%<\/a> and generate 4x more revenue, email marketing is your surest assistant. Valentine\u2019s Day is a chance to send appealing emails that will drive customers to your online store. There, you may express gratitude and appreciation to loyal customers and subscribers, send Valentine\u2019s Day gift guide, special offers, or invitation to participate in a holiday-themed contest for a \u2018yummy\u2019 giveaway or discount. Combining these emails with love-spirit images and sweet words can do wonders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Valentine\u2019s Day Product Bundles<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FpwQMr_6xo6yntXsS5cX9eyPKeqfeHta6eCV-pXRTEJmhObAW5Jcug9zazOqUbIOCfudFh-TUd0Ix8YjwPauTIVLOZPJYg8yy4lyzwMsyXX60e1gKxZO6LNISjQq3m_8nMcEtod3\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>A product bundle is a kind of \u2018pairing\u2019 that seems to be the most appropriate Valentine\u2019s Day marketing idea to be implemented. You can not only create bundles and gift sets that will boost your sales but also add appealing messages to them,\u00a0 such as \u2018Best Valentine\u2019s Day Outfit\u2019, \u2018The Best Valentine\u2019s Couple\u2019, \u2018Bundle for Lovers\u2019, etc. Such sets will undoubtedly grab the attention of customers. Take a look at our selection with the <a href=\"https:\/\/www.mageworx.com\/wiki\/top-bundle-apps-for-shopify\">best shopify bundle apps<\/a> and check out the first app on this list &#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/apps.shopify.com\/grouped-products\" target=\"_blank\">Shopify Bundle App<\/a> by Mageworx. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run a Love-Themed Campaign on Social Media<\/h3>\n\n\n\n<p>Social media is a strong power and the best channel to drive engagement with your customers, promote Valentine\u2019s Day gift guides and bundles, show your love to your buyers.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a good idea to conduct a poll on your Facebook page or Instagram stories visualizing them with holiday-themed items relevant to your business and options to choose from. For example, you may display two nice clothing sets and ask your audience which one is more appropriate for a night date.&nbsp;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/JMtoss4ecUKhY6g55OH45hOZA3H5cXa55-n4Tc5f5-HHnEgCXFob69cZDP0TAiHLnlKjRnqgZMHnVRd5TJ3rD8RjmU3BrelB3CiJ-yAVa1ysBB6iObSncYanZZSHjivi--Pfs0Rv\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Otherwise, you can promote your products by using Valentine\u2019s Day hashtags. For example, in 2018, Tiffany ran \u2018The Tiffany Tattoo Shop\u2019 online campaign, where buyers could customize digital stickers and place them on their bodies. The company asked customers to share their tattoos with \u2018#BelieveInLove\u2019 hashtag. It allowed the retailer to get a great number of branded customer photos. Shoppers also had an interactive experience with the brand and got a self-created personalized tattoo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hold on a Romantic Contest<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ufYwWkrJURbPr4vjirpHSPPXhpLX-NiJStvqj4UYNOqluRdSDOd8wfYoXZfucW3fTdtC_PTHMNcutMsDQH8qWkisfPaDfMUeog838MfbZZid84lTHbHAW8hjMxXMf8a68JnAuxlw\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Running Valentine\u2019s Day contest is a beneficial idea for you and your shoppers. Ask them to share their love or break up stories, best or worst date narratives. Or it can be a contest for the funniest date photo, for example. Offer a tempting giveaway for the best one. As a result, you\u2019ll get a large number of followers, potential customers\u2015and your audience will be encouraged by prizes. <br><\/p>\n\n\n\n<p>Thus, Valentine&#8217;s Day contest held by<em> Eagle View Escape<\/em> had 2,632 views and 941 entries, a 35.75% conversion rate. The task was to tell in 25 words or less who the followers would bring with them to Eagle View Escape and why. The prize was a two-night stay in this wonderful place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer \u2018Two for One\u2019 Deals<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Cs_ImpuuGv8lSPYqg4kw-ZW8gWHY1S8c51Gz5kd6bVnpyPfOYyDgQRaEyDBtfmghZBxKn9lEMGYL2guUaeE6Dsh_mE3Rl9ojsk4K2W8BFQbj-hZlLZsudtQkqV6GMGzLGzlZiyye\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Rephrase the \u2018buy one, get one\u2019 offer into \u2018two for one\u2019 and you\u2019ll get another creative Valentine\u2019s Day marketing idea. As couples are all about this holiday, pairing products is the surest way to attract customers. These items need to be appealing and relevant to Valentine\u2019s Day couples.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give a Hand to Buyers with Valentine\u2019s Gift Guide<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zXooC3_7C_PSYOghDpQLqZNp2ARFLw8URUxzdwCdrDSCGYjDkjJ6isBjYY024xZNAmKz7nX2ogBhZ535z3VLDcfok39T4VfyPHAJ17Ye8TAnFk8Sg-pWhftRED1gcPIcGM5YD6Zs\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Did you know that 53% of women are ready to break up not receiving a gift for Valentine\u2019s Day? Most buyers do not always have ideas on what to purchase to make their beloved ones happy. Thus, you can save their effort and improve the shopping experience by offering Valentine\u2019s Gift Guide. Gift ideas can be arranged in accordance with the type of products in your store: for him\/her, for singles\/couples, for kids\/pets, for sport\/music lovers, and so on. It\u2019ll be easier for customers to search for new gift ideas. Moreover, the gift guide can be sent via email or promoted on social media to attract more buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Send Valentine\u2019s Day Cards<\/h3>\n\n\n\n<p>Annually, people exchange 190 million cards on Valentine\u2019s Day. Don\u2019t you think that there is one more way to show gratitude to your buyers except for emails? It\u2019s by sending them Valentine\u2019s Day cards. In digital time, it can become a pleasant surprise. In addition to your \u2018Thank you\u2019 message you can include a special offer or discount. Remember to send such cards in advance in order not to make your customers hurry to use any special offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suggest Time-Sensitive Offers<\/h3>\n\n\n\n<p>This kind of marketing activity for Valentine\u2019s Day can help increase site conversion by <a href=\"https:\/\/www.helpscout.com\/consumer-behavior\/\">25%<\/a>. Fear of missing out has a great psychological impact on customers. When the amount of items or time is limited, they look more valuable and desired for customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adapt Mobile Push Notifications to Valentine\u2019s Day<\/h3>\n\n\n\n<p>Taking that almost <a href=\"https:\/\/99firms.com\/blog\/mcommerce-statistics\/#gref\">half<\/a> of all online shopping is done with the use of mobile phones, the best idea to implement on the holiday is to send Valentine\u2019s Day marketing push notifications, which are relatively unobtrusive and friendly reminders. Carefully adapting more romantic messaging and special offers to the main day for all lovers can become extremely effective as an opening rate of push notifications is <a href=\"https:\/\/blog.e-goi.com\/infographic-push-notification\/\">90%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer E-Gift Cards<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g2M5QOIeEWRrLCS3XyiyWtWc1fOG06-EvfjsfipEaQBLElb16WI3-SDCJewMQt2FZ3mwYhJUe07bFJNy9E7zBUUrCNA8-KOeAMIdbm4CEo5MuCbfjIm6ttzJyHOIosuQ_dFai2IR\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Save your customers from the necessity to spend hours in search of an appropriate Valentine\u2019s Day gift for beloved, family, and friends. What can you do? Promote e-gift cards.&nbsp;<\/p>\n\n\n\n<p>For last-minute buyers, it can become crucial. By offering e-gift cards, you not only make their shopping easier but also give your customers an opportunity to send their gifts to recipients in a mouse click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provide Customers with Gift Wrapping and Anonymous Delivery<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DBVelS3H6WQrGM0j4fc01TephZVFiztPj7xSjZb_v7s672Du8Ho-5-tgGrfYcfHVDeisIwls1drLy6z3t4OC0UtOlHJTMcQoubABGmDg4ZXAiF0h7KaqQgYDzxGpKIc2g8YuH1ZY\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>To help your customers surprise ones they love, provide them with <a href=\"https:\/\/mageworx.com\/blog\/why-offer-gift-wrapping-in-ecommerce\/\">gift wrapping<\/a> options and anonymous delivery.<\/p>\n\n\n\n<p>Gift-wrapping can help save time and effort, as well as give Valentine\u2019s Day look to a present.<\/p>\n\n\n\n<p>As for anonymous delivery, it can be extremely demanded by shy gift-givers who don\u2019t want to reveal their identity. For example, <em>zCholcolate<\/em> offers its buyers to use this option during the check-out process and promises not to reveal the identity of a sender.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implement a Free Shipping Threshold<\/h3>\n\n\n\n<p>Free shipping is an impulse for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\">93%<\/a> of online shoppers to buy more. But quite often it can be unprofitable to offer free shipping for all orders. In this case, a <a href=\"https:\/\/mageworx.com\/blog\/how-to-use-free-shipping-and-gifts-to-increase-sales-in-your-shopify-store\/\">free shipping<\/a> threshold is off help. Just set a minimum Valentine\u2019s Day order value and you\u2019ll get increased AOV and your buyers such desirable free shipping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Show Love for a Charity<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/tdnnFe5xqsY26tsaHNGDrFBuYtBuI2V3hxTeliIoUSLmefrjIXycqmjOUBtNwkYvc91YApiknFTctPIUeHseSmc_TDx3fcmlKSIBDwcDwYAcctPpfzV5ZuY4Kv-ofoV4yoctTcjF\" alt=\"15 Best Valentine's Day Marketing Strategies on Shopify | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Valentine\u2019s Day is the best time to show your care and love. Moreover, you can encourage your buyers to support your intentions by offering them to donate a small amount at checkout, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upload Holiday Themed Videos<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"17 Amazing Valentine Gift Ideas For Your Love! Valentine&#039;s Day Hacks #2\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ilC_zbi2usI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ilC_zbi2usI\"><\/a><\/p>\n\n\n\n<p>Quite often, we could use a little inspiration. St. Valentine\u2019s Day is not an exception. It\u2019s a good chance for you to improve the attitude of your followers to your brand. You may upload holiday-themed videos on your site or social media with gift ideas, or some advice on a perfect date or outfit. You can create a series of short videos and upload them on Instagram stories every day before Valentine\u2019s Day. Undoubtedly, your customers will appreciate it.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>Valentine\u2019s Day is one more chance in a year for your brand to show your appreciation to customers as well as boost the bottom line. By giving your shoppers all that can help them spend this day perfectly, you can improve your life-long relationship with these buyers. We strongly believe that the list of 15 best Valentine\u2019s Day marketing strategies will help you achieve your sales boosting aims.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>Which of the suggested Valentine\u2019s Day marketing ideas would you implement in your Shopify store this year?<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The holiday season is behind. All the Christmas and New Year gifts have already been sold out. But don\u2019t get too comfortable\u2015it\u2019s the right time to start implementing Valentine\u2019s Day marketing ideas\u2026<\/p>\n","protected":false},"author":44,"featured_media":15009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[],"class_list":{"0":"post-14378","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14378"}],"version-history":[{"count":9,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14378\/revisions"}],"predecessor-version":[{"id":16904,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14378\/revisions\/16904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/15009"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}