{"id":14372,"date":"2019-12-19T13:31:47","date_gmt":"2019-12-19T13:31:47","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1270"},"modified":"2024-01-23T11:47:47","modified_gmt":"2024-01-23T11:47:47","slug":"15most-common-impulse-buys","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/most-common-impulse-buys","title":{"rendered":"15 Most Common Impulse Buys"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>It doesn\u2019t matter whether customers do shopping in brick-and-mortar stores or online, impulse purchases are inevitable and happen in the spur of the moment without much forethought. Online shopping encourages <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cnbc.com\/2018\/12\/11\/80percent-of-young-people-made-an-impulse-buy-online-this-yearheres-why.html\" target=\"_blank\">80%<\/a> of buyers to overspend due to its convenience and immediate gratification. Every customer makes <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/dazeinfo.com\/2019\/08\/20\/how-important-are-impulse-buys-to-ecommerce-success\/\" target=\"_blank\">three<\/a> impulse purchases per week. It\u2019s more than<a href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> $5000<\/a> a year. Thus, maximizing the potential for impulse buys in your online store would be a great idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Impulse Buying Works?<\/h2>\n\n\n\n<p>To find out what products entice customers to<a href=\"https:\/\/mageworx.com\/blog\/impulse-buying-how-to-encourage-on-shopify\/\"> impulse buys<\/a>, you should know the main factors that may influence their purchasing decisions:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enjoyment.<\/strong> Shoppers are more likely to make impulse purchases of goods that bring pleasure and cheer them up. They are especially effective on a bad or lazy day, when a buyer is under pressure, tired, or is pressed at work.<\/li>\n\n\n\n<li><strong>Fear of losing the moment. <\/strong>FOMO has a great impact on consumers. Time-limited offers or those accompanied by a countdown and the idea that something can be got for less money intensify these feelings.<\/li>\n\n\n\n<li><strong>Sale.<\/strong> Sale price influences 88% of impulse buys. Goods on sale make customers think that it\u2019s a good deal and a pleasant bonus that they can get at a discounted price. Who wouldn\u2019t like it?<\/li>\n\n\n\n<li><strong>Addictions and habits. <\/strong>When consumers have some habits, like drinking coffee every morning, or addictions, like smoking, they\u2019ll buy all these stuff unconsciously and twice more often.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">List of Most Common Impulse Buys<\/h2>\n\n\n\n<p>Any product can become an impulse purchase with a more or less likelihood. But here is a list of the top 15 most common impulse buys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clothing and Apparel<\/h3>\n\n\n\n<p>Clothing takes 62%* of all impulse purchases made by consumers. It can be tempting to buy something new in-store and of the latest collection. And a 50% discount is like a red flag for a customer and makes this buying even more attractive.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Hk5lMo_jGgip0ycUYaEtQN4ncOfIKMTCMBw594LC6MFbrOOQHKT-M5VpdCTMNH2OGzwiFoXZPy9rJFCvofEk5u1wNIQZaBqEWnjfGar2MzaYvlyzdcJCjl9Y6J6A0XAqH58pm0Pr\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>When buyers do shopping on the <em>Nordstrom<\/em> site and have an intention to purchase a parka. Hardly can they resist making an impulse buy of a hat, gloves, or pants that are offered by the merchant to complete the look.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cZ-Df0aGMNPFUNU7cvq16lsTMpC-PEfe7lAxHPC9Uk7rhpzQPZr7JNIbK-s-YKXXMHb76P5UVuVZYOvteK0Up62MkGAXJtRN1grxg4acB0xCDSb3-_Rk6DrdhsLNllwgCW5hl2w2\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Food and Groceries<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/MjuSAZhDz6Kbpbpe91xXrQ_zxc2qwWTQY5wbRdQbKaWe4KRjwP_kaACF9CfMvSh0oCTdR8Dmj4m3qjtjX-pF7gq8-kF0aqMsNAHJETKflqP8H6gUR9Jz6t0ujjefxDWEtTsmGmVQ\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Another top-selling impulse items are food and groceries. For <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/dazeinfo.com\/2019\/08\/20\/how-important-are-impulse-buys-to-ecommerce-success\/\" target=\"_blank\">70%<\/a> of buyers, it\u2019s a big source of impulse purchases. In grocery stores, these buys make up between <a href=\"https:\/\/lifehacker.com\/impulse-buys-most-common-at-the-grocery-store-5061720\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">50.8 and 67.7%<\/a> of the total bought. Feeling of hunger, \u2018buy one, get one free\u2019, various special offers intensify customers\u2019 intentions to make rush decisions on impulse purchases. Furthermore, having snacks during the day is a common habit to which customers don\u2019t even pay attention.<br><\/p>\n\n\n\n<p>It\u2019s impossible to look through the list of products on the food department in <em>Walmart<\/em> without the temptation to add some extra items to the shopping cart. A lot of special offers and delivery options are available there that stimulate to buy more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shoes&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/QMqpQqS6ccTLEMKK2aMiVprl0Qa77RHxrC04Vhhy4f7eHwiSP7Yc2-oVlkRj6wOrLtOAK6d2w-lFJGsobGlwt16b3oep1syKe58V5uPyIVkPDhy5dJ4POYQkFqyVq-N2jnQOU8oV\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>56%* of impulse purchases are shoes. One pair is never enough. Isn\u2019t it cool to have high\/low heels, with\/without laces, red\/any other color sole? What if it\u2019s rain, or snow, or hot, or cold, or maybe a special occasion? It\u2019s important to look good and be ready for any situation. Moreover, when a favorite brand offers win-win deals and special conditions on shipping, delivery or return policy, it\u2019s difficult to resist.<br><\/p>\n\n\n\n<p>The world-known <em>Nike<\/em> gives its customers not only a 30% discount on most models but also 60-day free returns. Who will refrain from getting one more pair of branded shoes on beneficial terms?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Takeout and Delivery<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/LplIz8GgnJyDzSOEPCKo5e3b65kNa-1rkFhEVxet9ojDMjRY4VwzbdxKd0zEZPKWmloppUnaZNRUs0Pn-fx8HQT38TgRubfw1er-Yq06oU_3Mkny-MW8ZWb6YtQg1l4tV0jKe8_I\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>This impulse purchase takes <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\">29%.<\/a> It will be of help for customers who spend all day long at work or who don\u2019t want to cook at home after a busy day. For <a href=\"http:\/\/www.mintel.com\/press-centre\/food-and-drink\/9-in-10-us-food-delivery-service-users-say-it-makes-their-lives-easier\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">63%<\/a> of consumers, it is more convenient to get delivery than dining out with a family. According to Business Insider, by 2020 orders placed via smartphone and mobile apps will become a $38 billion industry. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beauty Products<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DBbvG7Mg6T9tf57wFiBfIp28fIjoQUqGj1Rian6_eumGBwml3-wL2EOgU_JPOg7oTRYjF8mlQfY6s-PGBjD3BnHH7VnjstTZTOdio9HpmzYxQp7MHVsrlbMAUkAJxxKBj7JRbcLM\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>The best investments customers may do are themselves. Beauty products are the easiest way to do it. Thus, buyers are more likely to spend a certain sum of money on impulse buying items just because of attractive advertising, package, or a deal.&nbsp;<br><\/p>\n\n\n\n<p><em>Sephora<\/em> entices customers to shop more and get more as a result. The brand has a great opportunity to increase the AOV of the store with the help of impulse buys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Books<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yqsHVZQbVXXCiA-6hPacMogs_BS87MNJlH6Dy7t4vbatNSB-j5k0vOfAvbG5kB4TUYttNKjj1JgzJZlKnhcelweMB0svunSEv9af3PFVHjZdd_3MM1L1Q3Oe5iS5veQAIbs1f3J9\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>43%* of top-selling impulse items belong to books. No matter if it is a paper edition or an e-copy, different factors entice customers to make these impulse buys. It can be a certain mood, university study, work, pregnancy, otherwise, limited edition of a favorite author, or clearance. Anyway, books are a good product that can help increase the profit of a store. <br><\/p>\n\n\n\n<p>When shopping in<em> Amazon\u2019s<\/em> book department, customers can see a vast list of categories to all tastes and demands, reviews and recommendations from other buyers that encourage them to make an unplanned purchase. And time-limited offers with attractive prices increase these impulses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magazines and Newspapers<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Pk7aeAlzB_mpIoqoYPwZVSNG4jbUIBw-tyPc3bLrkIzFHE5V7Y7epXGiFJWElYfthu-PHuFIg3h8nSIzHfhGGszlfPkzj1wiu7BI_riagW28_eruJYhQgunDQ3U6VHXBWyhs5Tup\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Magazines and newspapers in comparison with books make up only 37%* but still are in the list of top impulse buys. Being published more frequently and with the help of appealing titles, breaking news, photos of celebrities, interesting ideas for home decor, handicraft, or yummy recipes, these items are able to trigger such unplanned decisions&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toys for Kids<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Gq7qFCsBhwM0ilstxvfgOCqfWb0HDNBvIxSAhw2jAh64vnMFUegep5e9qSWsMrT2gE-rq9W17RV9owPKq3UfF9PCTiSNOyW_dorb6mNvJWPfm1OvCWTVbxhImKJZQ5SD6sqxpsQm\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>When adults want to make their children happy with toys, they are rather decisive and know what to buy. But impulse buys in the toyland depend on kids themselves. According to Marketwired, 4 out of 5 parents admit to giving to their child\u2019s impulse demands. All the bright and attractive items that are caught by the eyes of little customers can be on their parents\u2019 list of impulse purchases.&nbsp;<br><\/p>\n\n\n\n<p>Parents are more likely to do these buys online in order to bypass the queue to checkout at toy stores. By offering good delivery terms, you can boost their impulse buying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Household<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wgejjvEzwnqA9BnmfuMimZ_9zoQe5rS6vq8RhkYi_NnLRWZqwXFT0b4Ro_sP_Xb95lFmdCVyTIF30M81vYwgfL0DpEo4IWCdejcP0_q7xcEWQrRrtZvr1ZMI-9UyWway4AaF2EZU\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>This category covers <a href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">33%<\/a> of all impulse buys. Air fresheners, wipes or brushes for cleaning, washing powders\u2015there must be stockpiles of them at any house. When buying household items, consumers are not always sure if they have run out of this supply or not. Customers act like this as they think these items can be useful in the future, or on sale and the price is attractive.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Home Decor<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/v3NEedwfy5n6nr1Nav_TjVKXv7n69U8nqEO10tkCdC0xwwleoldW6oZMHI7aezLdyJBdP1FlFrwXKVV5nXdMJCeQnkEJBG5M7G5ZJHgcW9JQwm5Lxbd5GrrWvlH4fYVFsGbFy5A-\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Shoppers buy such things as painting, rugs, soft hand towels, etc. just because they can bring joy and pleasure, as well as a feeling of home comfort at this moment. Hardly any dog lover will pass by these cute towels when shopping on <em>Wayfair<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gadgets and Devices<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pa8WjR5EcQ-SgKV1CLUB9Q4X2qqGxgRj3Mi7mD9UdMHxYf4QU7BJbNz8r8iUysxwYAGxxELjrdlczYx2mDUmJg_EM5mWco5I32zrHxSmLgqZ2fjmAC1bkHH6dbycj2mGQ4dSfr_l\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>45%* of items that are bought on impulse are modern gadgets and devices. With the rise of mobile devices users, there is an increased demand in updated models, wireless earbuds, power banks, loudspeakers and so on. Even already having all these devices and gadgets, customers may still have an impulse to buy new versions of these products.<br><\/p>\n\n\n\n<p>For example, having a standard battery charger for iPhone, iPad, and iWatch, an <em>Apple<\/em> device owner is likely to buy a 3-in-1 charging station.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Software and Apps<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/noowXnREF7VXgt5BNeHHOOJenwNZGg7k2F2mYNVcwAKzhn02Y3G6hVjHxu1mG8z57EHVFB2ix_hW94nSVhjok4-zr-2_MqxWO68JpPIkslaTOX-JhOGj32MouI6swFHaqrlm3yX5\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Software and apps are products that can be easily purchased on impulse. That\u2019s why they make up 37%*&nbsp; of all impulse buys. Not only these items can be bought, delivered and consumed digitally but they can also be used almost immediately. That increases software and apps\u2019 attraction to impulse customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jewelry<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VAOEuMaWuE-DAO_Aq8IkY0AT3krDi4F8gLVKaRLmdMrBoTCImnJlcblLhpWnyvOfWbA_dnjk9IkJ1-C4bEYJ7N-AVLb83FOPQBkNaRSO89f-QnlvaPlN4RvrfE87Ed_JRzRua4u8\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Even though not being in the list of essential necessities, jewelry still takes 50%* of impulse buys. These products are usually purchased on a whim because they are beautiful, shiny, of a famous designer or just match this very dress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Games<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0qw65FrzBDZgfx1HpyXch2BpZnUOcw4cXrkBgXPavhKJJE1m6Yo2FjMvG7U47bi4JguQtY8DO5PcryboyKIHqmiCKkaFMyJ2HXiTgTKsdB05VVZgXjx3e7beyGfvJ6e2pU1oLcJx\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>Who doesn\u2019t want to relax after a busy day? It is a good idea to spend time playing games, isn\u2019t it? That\u2019s why 41%* of top-selling impulse items are video games. They bring pleasure, joy, and relaxation. Sooner or later all the games are over. So, the need to buy a new one arises. An impulse to purchase another part of a favorite game or a new world\u2019s bestseller can encourage customers for multiple conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tickets to Events<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/l7EOOVvEPjQ0P1nk6wu3r3iDFjow3QMZGHgNYzAfuY1eUlh_ZY268yJWJwFEaLVNKsJ3iBhKk0F2hO5jaGeK_TaNSf0HlvFBoheuUjJlZvgbPW2rIWKhFlWyom1tqidc2nckI99W\" alt=\"15 Most Common Impulse Buys | MageWorx Shopify Blog\"\/><\/figure>\n<\/div>\n\n\n<p>As well as different events themselves, an impulse to buy a ticket to them can happen at any moment. A fear to miss a concert of a favorite singer in your town or a musical that has a unique program encourages actions.&nbsp; As a result, this category of products makes up  40%* of top impulse buys.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottom Line<\/h2>\n\n\n\n<p>People will never stop shopping and spend money on unplanned purchases. Every customer makes on average <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.invespcro.com\/blog\/impulse-buying\/\" target=\"_blank\">three<\/a> impulse purchases out of four. For a retailer, it\u2019s essential to entice consumers for more buys by offering them the right products that can be extremely desired and necessary to customers right now.\u00a0<\/p>\n\n\n\n<p>Check out our wiki section where we list best practices that will help you <a href=\"https:\/\/www.mageworx.com\/wiki\/shopify-sales-strategies-cross-sells-upsells-bundles-explained\">increase sales in your Shopify store<\/a> using different techniques such as cross-sells, upsells, and bundles explained.\u00a0<br><\/p>\n\n\n\n<p>Do you sell any of these products? What are the tendencies of impulse buying in your store? Share your experience with us.<br>*All the data are taken from the New<a href=\"https:\/\/nypost.com\/2019\/10\/15\/most-americans-hide-their-purchases-from-friends-family\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> York Post 2019<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>It doesn\u2019t matter whether customers do shopping in brick-and-mortar stores or online, impulse purchases are inevitable and happen in the spur of the moment without much forethought.<\/p>\n","protected":false},"author":44,"featured_media":14843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,481],"tags":[],"class_list":{"0":"post-14372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-shopify"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14372"}],"version-history":[{"count":10,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14372\/revisions"}],"predecessor-version":[{"id":16894,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14372\/revisions\/16894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/14843"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}