{"id":14370,"date":"2021-12-07T07:42:00","date_gmt":"2021-12-07T07:42:00","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1199"},"modified":"2022-07-08T07:05:27","modified_gmt":"2022-07-08T07:05:27","slug":"15-christmas-marketing-ideas-for-small-businesses-on-shopify","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/christmas-marketing-ideas-on-shopify","title":{"rendered":"Christmas Marketing Ideas for Small Businesses on Shopify"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>\u201cHo! Ho! Ho!\u201d and jingle bells sounds are almost here. Consumers are hustling to do their Christmas shopping lists. As <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.digitalcommerce360.com\/2019\/01\/14\/holiday-season-ecommerce-analysis\/\" target=\"_blank\">76%<\/a> of them prefer purchasing online, it\u2019s time for you as a small business owner to take advantage of the season. This will give your online store the Christmas spirit and holiday mood and allow reaching the potential buyers and extend your business.<br><\/p>\n\n\n\n<p>To help you spice up your marketing plan with new fresh insights, we\u2019ve gathered 15 working ideas implemented by other eCommerce stores to inspire you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Christmas Marketing Ideas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Decorate Your Site<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/2admf4HYwGTj_9in4HmM5rQEX_gk3UIvTFYKHd1y3BtwgGrYTFSb0APA11jFbnAQJTq1nq8ZwDFTvauBF3JegWRjnr3XSyNjvAcTJ8gZBxyCM71skRn2odZgndOhBYRGJhugqG79\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.thebodyshop.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">The Body Shop<\/a><\/p>\n\n\n\n<p>Take a look at how <em>The Body Shop<\/em> has integrated the Christmas spirit into its eCommerce store. Thematic images, Santa\u2019s hat, red, and green colors are all here. Whenever visitors come to this website, they must notice the essence of joy and festivity. The Body Shop clearly shows that Christmas decorations are made not only for physical stores but for e-stores as well.&nbsp;<br><\/p>\n\n\n\n<p>To <a href=\"https:\/\/apps.shopify.com\/holiday-decorations-effects-icons\" target=\"_blank\" rel=\"noreferrer noopener\">embody the Christmas spirit<\/a> on your site, you can use festive graphics (such as candles, Christmas trees, holiday stockings) and effects (such as snow falling through the screen), change cover image, and include a timer, and many other creative ideas that you may like.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a Gift Wrapping Service<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8GegLflQJteLFUUl_9dIlnz3x3cSXgn18jf2vks5ELBDNOqBpKFmM09IYkz8a3NoE2krVIB3FPfBOWHzhzM0Xc7uV9b4VLwXTd57Mbq6aMwSrQZILynS2ZmxqBfgyo03-8Ysfd92\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit:&nbsp;<a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/www.loccitane.com\/en-us\/\" target=\"_blank\">L\u2019OCCITANE<\/a><\/p>\n\n\n\n<p>At Christmastime, gifts make up <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.finder.com\/uk\/christmas-shopping-statistics\" target=\"_blank\">53%<\/a> of the total spending. So, to offer a<a href=\"https:\/\/mageworx.com\/blog\/order-product-fees-app-to-boost-sales-on-thanksgiving\/\"> <\/a>gift-wrapping<a href=\"https:\/\/mageworx.com\/blog\/order-product-fees-app-to-boost-sales-on-thanksgiving\/\"> <\/a>service is a wonderful idea during this period. Customers that prefer to save time and efforts will appreciate such an opportunity.<br><\/p>\n\n\n\n<p>A lot of famous online stores constantly offer this service to their buyers. Thus, <em>Apple<\/em> offers a $5 signature gift-wrapping, which includes a red ribbon and a greeting card with your message.&nbsp;<br><\/p>\n\n\n\n<p>At the same time, <em>L\u2019Occitane<\/em> gives customers a chance to choose either to pay $5 to have a gift-wrapped or to receive free tissue paper, a gift box and ribbon to assemble themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promote Gift Bundles<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QXomJlugyCpuXgLgkU6CEG0y4oZpKfHzQFbF4zoZ2QtT-veXnHBXRUEOV9Cipg2MxtaNGu6mE6Sg04yfCgQ_USuUN-4B2Jv3DHLpSyEfECeY1YiI2crY9fKF-AJKVltktcn6mEdc\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.coca-cola.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Coca-Cola<\/a><\/p>\n\n\n\n<p><em>Coca-Cola <\/em>gives not only a festive spirit to its site and products but also creates a nice <a href=\"https:\/\/apps.shopify.com\/grouped-products\">gift bundles<\/a> to offer its customers a natural choice.<br><\/p>\n\n\n\n<p>Christmas purchasing can be a little overwhelming for buyers. To ease their shopping experience, it\u2019s necessary to promote<a href=\"https:\/\/appstore.mageworx.com\/blog\/shopify-product-kits-bundle-like-a-pro\/\"> <\/a>gift bundles. Every buyer likes good deals. In case such deals solve problems and meet the interests of shoppers, consumers will love them even more. This Christmas marketing idea can help your small business increase average order value as well as your buyers get a deal and save time on search of presents. Thus, it\u2019s a win-win strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Launch Email Marketing Strategy<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/sGtgs_C7-Di29w349ZU31XrOcuXBcY0VsskXfmETVADHmK0W3q_V19rbzq9NQl6dzB36oe-dd7hgz8tx_pC9p92ogmB_BGEnxaxcAWNzBQt4zjeOySw9dXCQ2uS8QyxNlsG6BMa8\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/www.potterybarnkids.com\" target=\"_blank\">Pottery Barn<\/a><\/p>\n\n\n\n<p>Email marketing is the best way to highlight specific products that are not available from big-box retailers. Moreover, you can offer a general discount and share important information relevant to the Christmas season via emails. To encourage your subscribers to open the message, you should put on great effort making creative and captivating.<br><\/p>\n\n\n\n<p><em>Pottery Barn <\/em>can do it in the best way using Christmas-themed animation, generous offers, free shipping, and creating a sense of urgency, as this suggestion takes 5 days only.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Christmas Gift Landing Page<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oq_Rw6sop8v5Y83F0rMuF-9bDHRS5-0CYN9MPcuHulVfTiKe7S_AdZ96LEkJoR6ksmXDqyzvnlFfVQAzhwNC5nwloKpihRnqWf_NPxVHzsXV-6-Q-TDaeXvhwsrCYY9Wan5mVmrg\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/www.johnlewis.com\/\" target=\"_blank\">John Lewis<\/a><\/p>\n\n\n\n<p><em>John Lewis<\/em> is a master of gift offering. It has two separate categories \u201cChristmas\u201d and \u201cGifts\u201d, where customers can easily find all the necessary holiday stuff and gift ideas. Navigation is simple and doesn\u2019t require much mouse clicking.&nbsp;<br><\/p>\n\n\n\n<p>As Christmas includes exchanging gifts, this marketing idea is a perfect way to improve customers\u2019 shopping experience, help them skip the process of searching for the best gifts and encourage purchases. By creating gift landing pages, you can achieve a significant return effortlessly. And promoting them through your social channels and email, you\u2019ll give your subscribers a reason to return to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Christmas Packaging<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4wJxFbaDG2Eep6BLyCAWvM4_CHgvCf4SynE7GyoC73I7EH1z51Xwbw5MXuI6Uhp1guhAA1pEXkWVFHM6QcC66Z5FNUeg5WY88ZpWy6Fgsj5HRjurNA4mP_3cT1Xlmvy_NlEXk9JD\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>An idea to replace the brand name with the words \u201cHo Ho Ho\u201d on its packaging on Christmas in 2006 helped Toblerone boost sales by 400%.<br><\/p>\n\n\n\n<p>Taking into consideration Toblerone\u2019s experience, this <a href=\"https:\/\/www.mageworx.com\/magento-2-marketing-and-sales-suite.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento-2-marketing-and-sales-suite.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a> for Christmas undoubtedly should be implemented in your small business. With holiday-themed packaging, any product can become a gift. It won\u2019t be necessary for customers to pay extra for a gift-wrapping service and they will appreciate it. Moreover, Christmas packaging gives a festive mood to all your goods and increases the chances to boost your sales and revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Social Media Marketing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ue3KWdvDRQz6gd7cXx-1TbAvnWETf74bepsxzFEnUrOYyBlOYnUwS72TM_ePv7nM8Cu6E_zWl3sYSHd-eKuZKoNntW50w-AImpdk52gwomU4vvi1RuIhaRJxz7sSC_NXp1Vg8KIw\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.victoriassecret.com\/us\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Victoria\u2019s Secrets<\/a><\/p>\n\n\n\n<p>Social media is the best way to communicate with your subscribers and potential customers. Also, it\u2019s a good means to get buyers in the holiday spirit, promote your Christmas deals, hold contests, make advertisements, attract new buyers and boost sales. Thus, you should thoroughly think through your social media marketing and pay special attention to it.&nbsp;<br><\/p>\n\n\n\n<p>As well as your eCommerce site, you can decorate social media accounts\u2015add Christmas elements, use holiday icons and imaginary. <em>Victoria\u2019s Secrets<\/em> brand, for example, redesigns its Facebook cover photo when Christmas is almost here.&nbsp;<br><\/p>\n\n\n\n<p>Having an opportunity to reach out to a wide audience through social media channels, it can be beneficial for your small business to post here Christmas offers, discounts, and <a href=\"https:\/\/www.mageworx.com\/magento-2-reward-points.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento-2-reward-points.html\">rewards<\/a>. Also, it\u2019s essential to use Christmas hashtags to expose your posts to more potential customers. Thus, <em>John Lewis<\/em> has been promoting the #JohnLewisChristmas hashtag to reinforce the upcoming event.&nbsp;<br><\/p>\n\n\n\n<p>75% of shoppers buy products when they see them on social media, get information and feedback there. So, to drive your overall Christmas sales social media accounts shouldn\u2019t be neglected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Switch to Christmas Advertising<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ed2mEj7jimyOIvf0AE1qetDCQ-KwFMn7YWmBoEUeCSJSnIqVKOIoHUlupkGR1L19k7PsXAB52tjOkSuppExShOWG5YYvsI5uhvv-rQ-zNsf302RR3xoBn7tVEQP75k5GjmybqaXE\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Target<\/a><\/p>\n\n\n\n<p>Social media is wonderful for advertising. <em>Target <\/em>uses this opportunity for full and displays its Christmas ads to attract customers by evoking a sense of urgency. Target\u2019s ad is of holiday \u201csmell\u201d and spirit. It\u2019s undoubtedly eye-catching and appealing to immediate purchases.<br><\/p>\n\n\n\n<p>At this time of the year, all your ads should include holiday spirit and mood, highlight seasonal offers, promote your small business, contain Christmas marketing taglines, and be designed to raise sales. It\u2019s essential to link all the ads with the Christmas landing page to make it easier for customers to purchase products they\u2019ve liked.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Sense of Urgency<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/RFLINWOx4apW07y8akVtJneUKLD7AoYFyzptBU5rMj1TKQSfqW8UNjeIpH05rzg9SnmtJFKexDDgZE2CAlnfIpQzx68dUSkz1xR7IgP44UUqaKbUdeprAo9rQ624Dmu75CvD8Izm\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.origins.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Origins<\/a><\/p>\n\n\n\n<p><em>Origins <\/em>provides customers with a time-limited holiday offer on the home page. An image of the product is vivid and festive. It\u2019s difficult not to click on the \u201cShop Now\u201d button. The manufacturer knows exactly how to implement this Christmas marketing idea in the online store.<br><\/p>\n\n\n\n<p>The strategy of promoting time-limited offers and sales helps encourage buyers on a quicker decision-making process and immediate purchases. To emphasize the effect, you can use countdowns or words like \u201cLast Day\u201d for Christmas shopping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer Free Shipping<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hXDBWD5B69wsMzGLmPatncJnAhb_j6QV1suRUoqQCwwckBtlSLn088Ik5S3y80BlLLC5Imn1z5Zg-fFUJx4jEzak17UtU73WPMDVLX3tVdYZlzAJR5qig2efV5bA4oqF-NHw2r1R\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.potterybarn.com\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Pottery Barn<\/a><\/p>\n\n\n\n<p><em>Pottery Barn<\/em> has actively implemented different Christmas marketing ideas in the eCommerce store. One of them is a free shipping option. The retailer knows that <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">93%<\/a> of customers more willingly buy products if shipping is free. In Shopify, there are a great many <a href=\"https:\/\/apps.shopify.com\/customer-motivator\">free apps<\/a> that allow motivating buyers to purchase more items and qualify for free shipping. So, it makes sense to think about this option during the holiday period to stimulate your buyers on great Christmas shopping in your store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hold a Christmas-Themed Contest<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZX0VrUoElxEcXpu2RkABrTB0Dz3qv2NwtFEJ5qIdH7TkzPmOXYpkj8UsDY3WBlucZwZCesp90okbonRMLvECnaBZctSLUZ4mBIopGmYsXRh6UyFCNfBtqJIZ-HJ8TvIk3ySRxBwV\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.landsend.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Land\u2019s End<\/a><\/p>\n\n\n\n<p>If you want to boost traffic and engagement, hold a contest. <em>Land\u2019s End<\/em> ran a <em>Santa for a Day<\/em> contest during the holidays. The retailer is sure that this campaign can extend that Christmas magic and give others the chance to be as generous as Santa. Land\u2019s End also hosted a sweepstake, through which participants could play a game for a chance to win <a href=\"https:\/\/www.mageworx.com\/blog\/pros-and-cons-of-gift-cards\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/blog\/pros-and-cons-of-gift-cards\" target=\"_blank\" rel=\"noreferrer noopener\">eGift cards<\/a>.<br><\/p>\n\n\n\n<p>If you want to get your customers involved through a contest, social media is the best way to do it. You\u2019ll be able to award participants for their engagement in the form of likes, shares, follows, comments, etc. Also, you can require them to do even more like to record a specific video or a song and share it with a certain hashtag. This marketing idea is much of fun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run a Giveaway<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2GmbgqnItNSh1JbfC7pboUQo4KEKFQWqURHn2PDFdekJyZaJaxtS3XeHsPW0LGjbcOtV4316DtHFhEKFaJkuvT3vvMrMadth2W0koxlofYohy3rki814vcqmd-mRxTHaqyGf61hF\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/paulaandchlo.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Paula &amp; Chlo<\/a><\/p>\n\n\n\n<p>It\u2019s rather easy to express gratitude to your loyal customers\u2015give them a Christmas gift or run a giveaway. Showing your appreciation can help <a href=\"https:\/\/www.mageworx.com\/wiki\/magento-2-loyalty-program\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/wiki\/magento-2-loyalty-program\">boost loyalty<\/a> from new and existing buyers.<br><\/p>\n\n\n\n<p>\u201c12 Days of Christmas\u201d campaign has almost become a business card of <em>Paula &amp; Chlo<\/em>. According to this campaign, they give away a free gift with qualifying orders on specific days. Shoppers know about all the gifts in advance. So, in case a buyer wants more than just a gift, it\u2019s necessary to visit the site several times. Moreover, customers can spend even more to qualify for that second free gift. This marketing strategy leads to an increase in conversion rate and in sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sell Christmas Gift Cards<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2OSRplVV4JKf5Cmp3fJrTq__tVifkhB3QqtEmc_0Crg8tw_x1O6Oi90Mw4-pqJDgmsgx4cw990ZDCcx33Gm76gj2VJeoUUreLNopbR5LxlZJ_iprI3aIbI6XlGjU9Px6-wcXqsO0\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.macys.com\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Macy\u2019s<\/a><\/p>\n\n\n\n<p><em>Macy\u2019s<\/em> pays special attention to gift cards. There is a whole good section of them in their online store. Customers can thoroughly personalize gift cards with images, value, and text. During this busy Christmas time, gift cards can become a way out for shoppers who don\u2019t know what to buy as a gift. Selling gift cards in your store, you entice customers to spend more that leads to an increase in sales and revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publish Holiday-Themed Videos<\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MVMT: Now Shipping D2C (Direct to Chimney)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Q6rbRW23iSY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>MVMT<\/em> has made a<a href=\"https:\/\/mageworx.com\/blog\/6-types-of-videos-to-boost-your-shopify-stores-sales\/\"> <\/a>video<a href=\"https:\/\/mageworx.com\/blog\/6-types-of-videos-to-boost-your-shopify-stores-sales\/\"> <\/a>on shipping to chimney with a Christmas spirit. It\u2019s not promotional, just informative, i.e., shares new possibilities of the store. But it\u2019s funny and makes everyone laugh. Such videos are aimed to create a special festive mood to make this busy Christmas shopping race easier. To improve customers\u2019 Christmas shopping experience, you can share videos that will give them a hand: on how to wrap gifts, or best gift ideas, etc.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Join a Charity<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vKqthR92gFAzKwxa3aOgZSZFlwqG2If4HQ3TMn3BVggsxPKMdHphRZw-OFK7bPOs2AyDZ84TmcxegfUcHehkDCyPsA6za9FgumNkdemoaZdyKZBvMuxs3vICwuiKsCziBkYISsn7\" alt=\"15 Christmas Marketing Ideas for Small Businesses on Shopify | MageWorx Shopify Blog\"\/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.campaignlive.co.uk\/article\/john-lewis-extends-age-uk-partnership-behind-the-scenes-ad\/1373626\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Campaign<\/a><\/p>\n\n\n\n<p>Christmas is a miraculous time. So, why not create this miracle by yourself? Many big brands do this very successfully. This year, <em>John Lewis<\/em> had a very successful partnership with Age UK.<br><\/p>\n\n\n\n<p>As a small business owner, you can join a local charity to create brand awareness. As far as these events announce the names and logos of sponsors. So, pay attention to your local charity events to participate in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create\/Launch a \u201cThank You\u201d Email<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1266\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited.jpeg\" alt=\"\" class=\"wp-image-15305\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited.jpeg 2250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-1200x675.jpeg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-600x338.jpeg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-768x432.jpeg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-1536x864.jpeg 1536w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-2048x1152.jpeg 2048w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-250x141.jpeg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-696x392.jpeg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-1068x601.jpeg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/Thank-you-email-edited-746x420.jpeg 746w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.pexels.com\/ru-ru\/photo\/3747136\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Pexels<\/a><\/p>\n\n\n\n<p>Each person wants to be appreciated. Everyone who has a subscription in your site should receive a personalized \u201cThank You\u201d email about how you value them for their support during the year, and that without customers you wouldn\u2019t be there. This letter should also consist of a coupon allowing customers to use it on your site. Try to increase customer\u2019s interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Your Story of the Year<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1880\" height=\"1175\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited.jpeg\" alt=\"\" class=\"wp-image-15307\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited.jpeg 1880w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-1200x750.jpeg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-600x375.jpeg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-768x480.jpeg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-1536x960.jpeg 1536w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-320x200.jpeg 320w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-250x156.jpeg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-696x435.jpeg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-1068x668.jpeg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/pexels-photo-6140200-edited-672x420.jpeg 672w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.pexels.com\/ru-ru\/photo\/6140200\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Pexels<\/a><\/p>\n\n\n\n<p>Form an additional page on your site where users are allowed to insert their photos and videos of special moments of the year and <a href=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\">edit<\/a> them using Christmas-related filters connected with your brand name and share this personalized created story across social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collaborate with Other Businesses<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1355\" height=\"655\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat.png\" alt=\"\" class=\"wp-image-15308\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat.png 1355w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-1200x580.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-600x290.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-768x371.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-250x121.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-696x336.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-1068x516.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/kitkat-869x420.png 869w\" sizes=\"auto, (max-width: 1355px) 100vw, 1355px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.kitkat.com.au\/starbucks-ground-hamper\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">KitKat<\/a><\/p>\n\n\n\n<p>For instance, if you&#8217;re selling energy-efficient light bulbs, it\u2019d be convenient for you to team up with lamp sellers offering for sale your bulbs alongside with their lamps, and vice versa. This Christmas collaboration allows you to attract new audiences and increase sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reward Users of Your Mobile App<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1208\" height=\"545\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada.png\" alt=\"\" class=\"wp-image-15310\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada.png 1208w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-1200x541.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-600x271.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-768x346.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-250x113.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-696x314.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-1068x482.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/lazada-931x420.png 931w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <\/p>\n\n\n\n<p>If you have a mobile app for your online store, this idea is for you. Users of the app should be awarded with exclusive offers and special discounts for making purchases through mobile software. For example, you can implement a special coupon system during the Christmas period.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lazada.com.ph\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Lazada<\/a> offers additional discounts for users of the mobile app which aren\u2019t available on the website of the store.<\/p>\n\n\n\n<p>During the festive period this idea of additional discounts allows you to increase sales of your goods not only through the online platform but a mobile app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engage with Audience<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"655\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games.png\" alt=\"\" class=\"wp-image-15311\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games.png 1365w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-1200x576.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-600x288.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-768x369.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-250x120.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-696x334.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-1068x512.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/loccitane-games-875x420.png 875w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/uk.loccitane.com\/special-offers,83,1,39614,1530868.htm\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">L&#8217;OCCITANE<\/a><\/p>\n\n\n\n<p>To engage with your customers you can create one game for each day during the festive period. For example, a user should find 5 Christmas trees hidden on different pages of your site. Everyone completing the task receives a discount in the store. This idea helps you entertain people and at the same time customers would find out a wide range of goods selling in your store. Your customer considers you observant and sheerly happy to have such clients. Or they may play <a href=\"https:\/\/uk.loccitane.com\/special-offers,83,1,39614,1530868.htm\" target=\"_blank\" rel=\"nofollow noopener\">Christmas puzzles<\/a> and get presents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limited Offers<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited.jpg\" alt=\"\" class=\"wp-image-15313\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited.jpg 1366w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-1200x675.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-600x337.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-768x432.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-696x391.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-1068x600.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/12\/jomalone-limited-747x420.jpg 747w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p>Image credit: <a href=\"https:\/\/www.jomalone.co.uk\/christmas-limited-edition-gifts\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Jo Malone<\/a><\/p>\n\n\n\n<p>Looking forward to Christmas is allied to a new day promoting unique offers placed on a page that fans will like, comment, share and participate in. Every day you can accidentally choose one winner and give them a prize. Your customer won\u2019t forget the feeling of getting a sudden gift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottom Line<\/h2>\n\n\n\n<p>All the suggested Christmas marketing ideas can be easily adapted for your small business. Wishing you successfully implement them in your store to succeed during this busy holiday race.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ho! Ho! Ho!\u201d and jingle bells sounds are almost here. Consumers are hustling to do their Christmas shopping lists. As 76% of them prefer purchasing online, it\u2019s time\u2026<\/p>\n","protected":false},"author":39,"featured_media":15381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,481],"tags":[525,210],"class_list":{"0":"post-14370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-shopify","9":"tag-christmas","10":"tag-marketing"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14370"}],"version-history":[{"count":21,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14370\/revisions"}],"predecessor-version":[{"id":16772,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14370\/revisions\/16772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/15381"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}