{"id":14352,"date":"2018-08-01T15:58:22","date_gmt":"2018-08-01T15:58:22","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=264"},"modified":"2022-11-09T09:07:55","modified_gmt":"2022-11-09T09:07:55","slug":"mageworx-shopify-success-stories-thesis-bikes","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/mageworx-shopify-success-stories-thesis-bikes","title":{"rendered":"Mageworx Shopify Success Stories \u2013 Thesis Bikes"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>In this article, we&nbsp;are happy to share another Shopify success story. If you&#8217;re into biking, you must have heard about this brand.<\/p>\n<p><span class=\"st\"><strong><a href=\"https:\/\/thesis.bike\/\">THESIS<\/a> <\/strong>is the company that produces high-end carbon <em>bikes<\/em> for road, gravel, and travels and sells them at a revolutionary price. <\/span><\/p>\n<p>I&#8217;ve talked to Alice Liu &#8211; a brilliant online entrepreneur and one of the co-founders of THESIS. Alice&#8217;s told me a lot of interesting facts about their company, the story behind the brand, their approach to running business in this quite a specific niche, and how our <strong><a href=\"https:\/\/appstore.mageworx.com\/shopify-product-options.html\">Advanced Product Options<\/a><\/strong> app for Shopify helps them in managing their online store.<\/p>\n<p><!--more--><\/p>\n<p><strong>Vitaly:<\/strong> <strong>Alice, please tell us a little about yourself and your experience in eCommerce. How long have you been selling online?<\/strong><\/p>\n<p><strong>Alice:<\/strong> We started <a href=\"http:\/\/thesis.bike\/\">THESIS<\/a> in the fall of 2017 and opened pre-sales this summer. I\u2019ve held a lot of different careers, from marketing to operations to sales to data science. I\u2019ve worked in technology startups, nonprofits, investment firms, and media companies. It\u2019s been a lot of fun to bring all my skill sets together to build THESIS.<\/p>\n<p><strong>Vitaly:<\/strong> <strong>Tell us the story of THESIS. Why did you choose this particular niche?<\/strong><\/p>\n<p><strong>Alice<\/strong>: My co-founder, <strong>Randall Jacobs<\/strong>, has been working in the industry for over 17 years. He\u2019s been a professional cyclist, worked as a mechanic, developed products for Specialized Bicycles, started several bike technology companies, and advised a number of industry companies. In other words, he knows everything about high-end bicycles. It\u2019s his life passion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-273\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/DSCF4748-2-1024x397.jpg\" alt=\"\" width=\"768\" height=\"298\"><\/p>\n<p>Randall founded THESIS to tackle a lot of the challenges he saw in the industry. He created a high-end carbon bike that would be perfect for any road, whether it\u2019s road racing, gravel, bikepacking, or touring. He put care into every single component, without the hidden corner-cutting you see from a lot of bigger brands. He avoided the marketing hype that plagues the industry and took an honest, transparent approach to designing the bikes. And he skipped all the middlemen to create a traditionally $6000 equivalent bicycle for $2999.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-269\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Team-2-1024x642.jpg\" alt=\"Team 2\" width=\"768\" height=\"482\"><\/p>\n<p><strong>Vitaly:<\/strong> <strong>Why did you choose Shopify over other popular eCommerce platforms?<\/strong><\/p>\n<p><strong>Alice<\/strong>: We knew that Shopify had a lot of versatility.<\/p>\n<blockquote>\n<h4>&#8220;Shopify is a stable, robust platform we could rely on. Also, we wanted a solution we could grow with.&#8221;<\/h4>\n<\/blockquote>\n<p><strong>Vitaly:<\/strong> <strong>Who is your target customer?<\/strong><\/p>\n<p><strong>Alice<\/strong>: Our early adopters are cycling enthusiasts who are tired of the marketing hype, artificial constraints, and high prices of the existing market. We\u2019re constantly looking for ways to educate our customers and help them feel more informed. This bicycle is a great choice for any enthusiast, whether it\u2019s your first serious bicycle or you have 15 in your garage.<\/p>\n<p><strong>Vitaly:<\/strong> <strong>Where are you headed as a business?<\/strong><\/p>\n<p><strong>Alice<\/strong>: We\u2019re putting a lot of care into growing into an ethical, high-quality company. Now that we\u2019ve launched sales, we\u2019re focusing on events and growing our customer base. Eventually, we\u2019ll look into expanding our line.<\/p>\n<p><strong>Vitaly:<\/strong> <strong>Alice, what makes your Shopify store special?<br \/>\n<\/strong><\/p>\n<p><strong>Alice<\/strong>: We care a lot about our customers. We personally answer every email we receive, and we want to make sure you have a great experience, whether or not you end up buying a bicycle from us. We\u2019re investing a lot in the coming months in educating our customers on how to choose a great bicycle and busting some myths in the bike industry along the way.<\/p>\n<p><strong>Vitaly:<\/strong> <strong>Could you tell us how our Advanced Product Options helps you in your business?<\/strong><\/p>\n<p><strong>Alice<\/strong>: Most bicycle brands allow you to choose <em>a size and color.<\/em><\/p>\n<p>Because we sell a customizable bicycle, we allow you to make over a dozen customization choices, so you can truly have the bike of your dreams.<\/p>\n<p>Customers can choose a frame size, frame color (including a custom Pantone color), bar tape color, and build kit. If they decide to, they can also customize their chainring, cassette, seat post, handlebar width, stem length, crank size, and add a second wheelset.<\/p>\n<p>None of this would be remotely possible without the excellence of the <strong><a href=\"https:\/\/apps.shopify.com\/advanced-product-options\">Advanced Product Options app<\/a><\/strong>. I\u2019m very grateful that the team has created such a useful and design-forward product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-267\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Shopify-product-options-app-for-thesis-bikes-1024x595.png\" alt=\"Shopify product options app for thesis bikes\" width=\"768\" height=\"446\"><\/p>\n<p><strong>Vitaly:<\/strong> <strong>Alice, what is the feature that you or your team use most frequently? Why?<\/strong><\/p>\n<p><strong>Alice<\/strong>: I love being able to use the conditional logic where you can make certain options only visible once a different option is selected.<\/p>\n<p>I care a lot about making sure our customers have the simplest possible experience. Even though we have over 20 decisions that can be made on the bicycle, most of those decisions are hidden to the customer unless they make certain choices. It makes everything much smoother.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-268\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2018-08-01-\u0432-6.30.07-\u041f\u041f.png\" alt=\"Advanced product options for Shopify\" width=\"538\" height=\"734\"><\/p>\n<p><strong>Vitaly: <\/strong><strong>Do you have any feature requests or suggestions for our team?<\/strong><\/p>\n<p><strong>Alice<\/strong>: The biggest request I have is to allow multiple times of conditional logic: for example, making an option visible if A were true and B were also true, or if A were false and B were true. I can make that happen with some extra steps today, but it causes the app to load more slowly because of all the additional complexity.<\/p>\n<p>The second request is to allow the ability to export variants in all orders in a single spreadsheet. I know this is a Shopify limitation, not a Mageworx limitation.<\/p>\n<p><em>In general, the app has been great.<\/em><\/p>\n<p><strong>Vitaly:<\/strong> <strong>Thanks for your feedback. We&#8217;ll surely take it into account.<\/strong><\/p>\n<p><strong>By the way, have you worked with the Mageworx support and dev teams? If yes, on a scale of 1 \u2013 10 how would you rate the company\u2019s representatives on communication, reliability, and expertise<\/strong>?<\/p>\n<p><strong>Alice<\/strong>: The team at Mageworx has been tremendously responsive and helpful.<\/p>\n<h4>&#8220;You\u2019ve always had an answer within 24 hours, and often you\u2019ve helped me make custom changes that I didn\u2019t think were possible. I couldn\u2019t recommend the team more highly.&#8221;<\/h4>\n<p><strong>Vitaly:<\/strong> <strong>Alice, what is your advice to others who might be considering to use our apps? <\/strong><\/p>\n<p><strong>Alice<\/strong>: Make sure you thoroughly test the app before you open it to live sales.<\/p>\n<p>Also, if you think something can\u2019t be done in the software, check with the team just in case &#8211; they may just surprise you.<\/p>\n<p style=\"text-align: center;\"><strong>We thank Alice for this interview and wish her best of luck in her business!<\/strong><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/apps.shopify.com\/advanced-product-options\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-369 size-medium\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2018\/08\/Shopify-App-Store-Badge-Final-Black-300x81.png\" alt=\"Shopify App Store Ad Badge\" width=\"300\" height=\"81\"><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>In this article, we&nbsp;are happy to share another Shopify success story. If you&#8217;re into biking, you must have heard about this brand. THESIS is the company that produces high-end carbon bikes for road, gravel, and travels and sells them at a revolutionary price. I&#8217;ve talked to Alice Liu &#8211; a brilliant online entrepreneur and one [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[485,480],"class_list":{"0":"post-14352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-advanced-product-options-app","9":"tag-shopify"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14352"}],"version-history":[{"count":4,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14352\/revisions"}],"predecessor-version":[{"id":16411,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14352\/revisions\/16411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/15049"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}