{"id":14345,"date":"2016-10-12T06:17:49","date_gmt":"2016-10-12T06:17:49","guid":{"rendered":"https:\/\/shopify.mageworx.com\/blog\/?p=47"},"modified":"2022-11-09T07:42:50","modified_gmt":"2022-11-09T07:42:50","slug":"best-email-marketing-examples-for-black-friday","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/best-email-marketing-examples-for-black-friday","title":{"rendered":"Best Email Marketing Examples for Black Friday"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p style=\"text-align: justify;\">1,5 months are left before the start of the hottest sale season of the year. As Black Friday and Cyber Monday are approaching, every retailer is itching to take advantage of this rush and win customers\u2019 money.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.emarketer.com\/Article\/How-Will-Consumers-Shop-over-Thanksgiving-Weekend\/1014551\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-49 alignleft\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/216887-300x255.gif\" alt=\"216887\" width=\"300\" height=\"255\">According to eMarketer<\/a>, online shopping will dominate this year. Like in 2015, people will prefer ecommerce comfort to the brick-and-mortar crowd fights.<\/p>\n<p><em>The question is, which brands shoppers will choose to leave money on the table?<\/em> The answer &#8211; those, who will manage to stand out from tough online competition and provide the biggest value during this shopping season. But how to do that?<\/p>\n<p>Content marketing, social promotions, SEO campaigns are among the most common methods used to attract customers. However, there\u2019s one golden strategy that should be certainly applied. And I&#8217;m talking about&nbsp;<strong>Email Marketing<\/strong>.<\/p>\n<p style=\"text-align: justify;\">According to Custora study, in 2015 email marketing was the primary channel during the Cyber Week and drove the biggest amount of sales.<\/p>\n<p style=\"text-align: justify;\">Accounting for 25,1% of all transactions, an \u2018old-fashioned\u2019 email strategy continues to be the most reliable source during the holiday season.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/2015_holiday_season_ecommerce_sales_cybermonday_blackfriday_sales_marketing_channels.png\" alt=\"\" width=\"886\" height=\"523\"><\/p>\n<p style=\"text-align: justify;\">Creating a Black Friday\/ Cyber Monday email can cause a lot of stress. In order to make easy, I\u2019m going to share the best and most awesome email Cyber Week campaigns.<\/p>\n<p style=\"text-align: justify;\">Feel inspired and implement these ideas into your business strategy. Let&#8217;s start.<\/p>\n<h3><b>1.Scratch Cards<\/b><\/h3>\n<p style=\"text-align: justify;\">Why not to entertain your customers with a lottery? It\u2019s exactly the element of surprise that we love. Forever 21 used scratch cards to catch shoppers attention and increase engagement and traffic. The idea guarantees you to double or even triple the click rates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52 size-full\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/Forever-21-scratch-card.gif\" width=\"600\" height=\"600\"><\/p>\n<h3><b>2. Animation&nbsp;<\/b><\/h3>\n<p style=\"text-align: justify;\">I\u2019m sure you\u2019ve been told thousands of times that online merchants only have 2-3 seconds to grab shoppers attention. Our natural instincts make us concentrate on moving things. That\u2019s why GIF emails increase chances people will watch them (but only if the GIF preview looks promising).<\/p>\n<p style=\"text-align: justify;\">Don\u2019t know how to show those t-shirts in all 10 colors? GIFs are perfect storytellers. Use them to combine several images in one, thus avoiding endless scrolling.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55 size-full aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkytop.jpg\" alt=\"quirkytop\" width=\"600\" height=\"381\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkytop.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkytop-250x159.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirky.gif\" alt=\"quirky\" width=\"600\" height=\"432\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54 size-full aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkybot.jpg\" alt=\"quirkybot\" width=\"600\" height=\"155\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkybot.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/quirkybot-250x65.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/amazon.gif\" alt=\"amazon\" width=\"610\" height=\"400\"><\/p>\n<h3><b>3. Moody Design<\/b><\/h3>\n<p style=\"text-align: justify;\">Of course the most important part of any email is its copy and offer. (<del>Thanks, Captain Obvious<\/del>) However, sometimes you need to amaze your customers with a beautiful design.<\/p>\n<p style=\"text-align: justify;\">Among so much competition on a Cyber Week, great email design is not only perfect for capturing attention, but also avoid being deleted and risk never being seen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/black-design.jpg\" alt=\"black design\" width=\"590\" height=\"643\"><\/p>\n<h3><b>4. Fun<\/b><\/h3>\n<p style=\"text-align: justify;\">On average, <a href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2014\/01\/Email-Statistics-Report-2014-2018-Executive-Summary.pdf\">people get 121 emails a day<\/a>. Your customers will appreciate your emails, but only if they contain something really interesting and valuable. How to stand out on the busiest season of the year and win shoppers?<\/p>\n<p style=\"text-align: justify;\">Add some fun! A perfect image in combination with an awesome subject line is a sure-fire way to attract attention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-65 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/fun-black-friday.jpg\" alt=\"fun-black-friday\" width=\"587\" height=\"652\"><\/p>\n<h3><b>5. Scarcity<\/b><\/h3>\n<p style=\"text-align: justify;\">Scarcity marketing is no new. However, it still works and does it great. Scarcity acts&nbsp;on the psychological level of high demand and urgency. Numerous research have proven, that shoppers are more willing to buy when they fear missing out on a deal. Add scarcity triggers like <em>&#8216;limited offer&#8217;, &#8216;only X left&#8217;, &#8216;today&#8217;s deals&#8217;, &#8216;one-of-a-kind special&#8217;<\/em> and so on.<\/p>\n<p style=\"text-align: justify;\">Create urgency and use your emails to remind customers that your offers are quickly vanishing.&nbsp;Don\u2019t hesitate and tell people that your selling is like hot cakes, so it\u2019s better not to miss it \ud83d\ude42<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66 aligncenter\" src=\"https:\/\/shopify.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/greats_email.jpg\" alt=\"scarcity-email\" width=\"617\" height=\"998\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/greats_email.jpg 617w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/greats_email-371x600.jpg 371w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/greats_email-250x404.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2016\/10\/greats_email-260x420.jpg 260w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/p>\n<h4><b>Bottom Line:<\/b><\/h4>\n<p style=\"text-align: justify;\">If email marketing isn\u2019t part of your business strategy, it\u2019s the time to think of it. Start building your email list right now to make the most out of Black Friday and the whole Cyber Week.<\/p>\n<p>If you\u2019ve implemented successful Black Friday email campaigns or want to discuss the above examples, feel free to comment below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>1,5 months are left before the start of the hottest sale season of the year. As Black Friday and Cyber Monday are approaching, every retailer is itching to take advantage of this rush and win customers\u2019 money.<\/p>\n","protected":false},"author":28,"featured_media":16280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428],"tags":[479,359],"class_list":{"0":"post-14345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-black-friday-inspiration","9":"tag-email-marketing"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=14345"}],"version-history":[{"count":4,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14345\/revisions"}],"predecessor-version":[{"id":16268,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/14345\/revisions\/16268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/16280"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=14345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=14345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=14345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}