{"id":13855,"date":"2021-07-06T14:51:20","date_gmt":"2021-07-06T14:51:20","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=13855"},"modified":"2022-04-19T12:58:48","modified_gmt":"2022-04-19T12:58:48","slug":"color-psychology-in-ecommerce-what-colors-attract-customers-to-buy","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/color-psychology-in-ecommerce","title":{"rendered":"Color Psychology in eCommerce: What Colors Attract Customers To Buy?"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Did you know that color affects our behaviors and feelings?<\/p>\n\n\n\n<p>Believe it or not, you can use color to intentionally improve the <a href=\"https:\/\/gotopshelf.com\/articles\/how-your-product-data-impacts-your-e-commerce-sites-seo\/\">performance of your eCommerce website<\/a>. The study of color on our behaviors and emotions is called \u201cColor Psychology\u201d, and we\u2019re going to discuss what color psychology is, and how you can utilize the study to generate more traffic and revenue online.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GX2NdQYh9hO8KWlZcSLvfM-WwBUhV8Ao3BnqttBzJwdVKqEUe28Ph5c_ZmyC9ggrQDCK3Ko4sKgJx2i2DbiH_w6qVczIdU-SolDdNEcEN7KLvSqTriRoFMVGR00QDsx6n89_AcvF\" alt=\"what colors attract customers to buy\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/thelogocompany.net\/psychology-of-color-in-logo-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Colors Encourage Customers to Buy?<\/h2>\n\n\n\n<p>Understanding what colors attract customers to buy can significantly impact the performance of your eCommerce website. <a href=\"https:\/\/www.brandignity.com\/2017\/04\/website-colors-that-increase-sales\/\">Color theory<\/a> is a complex subject, where science and art collide, and while there isn\u2019t one magic color that can double your sales, you can choose colors that influence a customer\u2019s purchase behavior in your favor.<\/p>\n\n\n\n<p>That being said, there are colors you can use to communicate, or provoke, certain emotions in your visitors. Some examples include\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Blue <\/strong>is associated with trustworthiness and loyalty. Brands that use the color blue include&#8230;&nbsp;<ul><li>Bank of America<\/li><li>Intel<\/li><li>General Motors<\/li><\/ul><\/li><\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13873 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Blue-1.png\" alt=\"colors that attract customers - blue\" width=\"690\" height=\"140\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Blue-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Blue-1-600x122.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Blue-1-250x51.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Red <\/strong>is associated with power and attention. Brands that use the color red include\u2026<ul><li>Coca-Cola<\/li><li>Netflix<\/li><li>Budweiser&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13874 size-thumbnail\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Red-1-600x122.png\" alt=\"color makes people want to spend money - red\" width=\"600\" height=\"122\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Red-1-600x122.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Red-1-250x51.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Red-1.png 690w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>White <\/strong>is associated with calm and cleanliness. Brands that use white include\u2026<ul><li>Chanel<\/li><li>Apple<\/li><li>CBS<\/li><\/ul><\/li><\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13875 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/White-1.png\" alt=\"colors that attract customers - white\" width=\"690\" height=\"140\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/White-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/White-1-600x122.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/White-1-250x51.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Black <\/strong>is associated with authority and neutrality. Brands that use black include\u2026<ul><li>Nike<\/li><li>Jack Daniels<\/li><li>Prada<\/li><\/ul><\/li><\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13872 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Black-1.png\" alt=\"shopping colors - black\" width=\"690\" height=\"140\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Black-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Black-1-600x122.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Black-1-250x51.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Yellow <\/strong>is associated with happiness and memory. Brands that use the color yellow include\u2026<ul><li>McDonalds<\/li><li>Snapchat<\/li><li>Nikon<\/li><\/ul><\/li><\/ul>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13876 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Yellow-1.png\" alt=\"what color makes people want to buy - yellow\" width=\"690\" height=\"140\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Yellow-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Yellow-1-600x122.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Yellow-1-250x51.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/p>\n\n\n<p>By understanding color psychology, you can create branding and marketing that encourages customers to buy based on their emotions and reactions to certain colors.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say you\u2019re trying to sell spa packages. Marketing for a spa is aimed at making customers feel relaxed and rejuvenated, so you\u2019d want to choose colors that reflect that feeling.<\/p>\n\n\n\n<p>Ask yourself; \u201cwhich of these two advertisements appeals to me more?\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/drwym1s8z-co3HmvkoeUzq0HlNQxDLGXv5PpqdDHOEaWj1bfVCTXbXGQdOA5Ht3XnQLrw6Q2b_NlPLhzJLo2N8ylyYcX8TQuR8M6mFYXg8xx1avamHOmc5v93_LVW9jMDAB4sXq2\" width=\"278\" height=\"345\"><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hpxobVn1j1cUZCH9swRSlaG7YaEjv46vaTt3uo4IIuV2BrUXC920mpg7cvUoSQMCuQWprv4NVxHmp_Y-GkBMtzpOZlI3Fwy4lvlsFogObAbyyN-YBsVLVLCHh5bxMANG0jwjsmUR\" width=\"246\" height=\"345\"><\/td><\/tr><tr><td><a href=\"https:\/\/www.adobe.com\/express\/create\/flyer\/spa\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/td><td><a href=\"https:\/\/www.adsoftheworld.com\/media\/print\/spa_vilnius_queen\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The advertisement on the right is more appealing, but why? Studies show that color affects purchase behavior, and these ads are a great example.&nbsp;<\/p>\n\n\n\n<p>The advertisement on the left is using primarily <strong>pink<\/strong>, which is associated with feelings of <strong>playfulness and love<\/strong>. While it isn\u2019t the worst choice of color for a spa, we can see the advertisement on the right is much more attractive.<\/p>\n\n\n\n<p><strong>White<\/strong>, as we know, is associated with feelings of <strong>calmness and cleanliness<\/strong>, which are key selling features of a spa. This marketing team also used <strong>brown<\/strong>, which is associated with feelings of <strong>comfort<\/strong> and is used to communicate a more natural look in images.&nbsp;<\/p>\n\n\n\n<p>By comparison, the advertisement on the right has a much more soothing effect and is likely to attract more customers.<\/p>\n\n\n\n<p>Understanding <a href=\"https:\/\/www.colorpsychology.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">color theory<\/a> will allow you to dissect marketing materials at a deeper level and create advertisements that will resonate with your target audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do Colors Attract Customers?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding Color Psychology<\/h3>\n\n\n\n<p>Color psychology is the study of colors as an influencing factor on human behavior and emotion. Quickly becoming one of the hottest topics in eCommerce marketing, we know that there are colors that make people act and react in certain ways.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/psychology-of-color\">HubSpot did a small A\/B test<\/a> on two call to action buttons, one button was green, and the other was red. The red button outperformed the green button by 21%, certainly not a small variance.&nbsp;<\/p>\n\n\n\n<p>We can assume that the increased click rate correlates to the color of the button being red as red is an exciting and confident color.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Color Theory<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.printful.com\/blog\/color-psychology-in-ecommerce-and-branding\/\">Color theory<\/a> is both the science and art of colors and examines how we perceive, mix, and apply color on a day-to-day basis. The goal of color theory is to <a href=\"https:\/\/99designs.ca\/blog\/tips\/the-7-step-guide-to-understanding-color-theory\/#:~:text=Color%20theory%20is%20both%20the,methods%20used%20to%20replicate%20color\">create a logical structure <\/a>regarding the use and application of color, and it all begins with the color wheel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Color Wheel<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.canva.com\/colors\/color-wheel\/\">color wheel<\/a> is the visual representation of colors and their relationships. It allows us to easily understand the connection and links between colors, and how they are represented.&nbsp;<\/p>\n\n\n\n<p>Traditionally, a color wheel displays 12 colors, including the primary colors of red, blue, and yellow and the secondary colors of orange, green, and violet. The traditional color wheel also includes tertiary colors of red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CpiDRBJBHYsU7_Q2NHdIVfttU9RxxexGCUNNYjQLXJ80qHEtWE-QcawFmgy2BUDtiK-MecHTMt2PXlVf-6H6RvF5EFwXR8gxxzpzQwX5s0hs8g2vufo9_qM0E_FmZQvAWOItnzsg\" alt=\"commerce color wheel\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/colors\/color-wheel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a><\/p>\n\n\n\n<p>While the traditional color wheel is a fundamental part of understanding color psychology, there are over 10 million colors that human beings can perceive and therefore, the traditional color wheel alone is insufficient in understanding color theory fully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hues, Tints, Shades, &amp; Tones<\/h3>\n\n\n\n<p>Hues, tints, shades, and tones are ways that pure colors can be changed. The traditional color wheel shows only pure colors, otherwise known as hues. But as you already know, there are a lot more colors out there to explore, and different versions of pure colors that we\u2019ve already analyzed.<\/p>\n\n\n\n<p>The human eye is usually seeing tints, shades, and tones as there are very few hues, or pure colors, in day-to-day life. Creating tints, shades, and tones don\u2019t change the hue of a color, but rather makes a hue lighter, darker, or less vibrant. Subsequently, changes to a hue can drastically affect the message being conveyed.<\/p>\n\n\n\n<p>For instance, tints are often linked to peace and tranquillity and are also referred to as pastels.&nbsp;<\/p>\n\n\n\n<p>Conversely, shades are often associated with sophistication and luxury.&nbsp;<\/p>\n\n\n\n<p>Understanding these nuances of color theory allows marketers to effectively choose a brand color, and inevitably a color scheme. Let\u2019s look at color harmony to understand color schemes in eCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4VeqCaY1lnyiC2XITTzDSkeYiLxEYOhRCappFfcysy-wgIihUvGeF7v5klP1Zh_yceyT3o9QdaDyrg4rdckbrgsoWOngCxyhcn2aPOOQHfiE6y8Dj0YibJIPzNpn624td8_Psi3e\" width=\"260\" height=\"260\"><\/td><td><strong>Hue<\/strong><\/td><td>Pure Color&nbsp;<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/JZLoJSxODGvAQaB5KNB8m-uGeZdHQXBsyWgX2M2ojH9HoQFS7OrPW6T0vx7bVPd3tNndU_LKizDOYlEImVro7eWBLkE78G799XOveS1IfFHXLLrSjI4bNFksK4KZR2UzY8Q6xSHQ\" width=\"260\" height=\"260\"><\/td><td><strong>Tint<\/strong><\/td><td>Pure Color + White&nbsp;<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ebheFtG3a1-Tl0qRfZ2sdBzgwYVGxAVMhwcTElsEyGOPBxfEZuOJ4DlA1kSMxmLgFbILo4dtPjPDhzHMVqqPBcZIZDMqkYJEp0dAceYtd2m7u6DznqtvDn3TmfQRYTvs4nefZPKb\" width=\"260\" height=\"260\"><\/td><td><strong>Shade<\/strong><\/td><td>Pure Color + Black<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/GBeAadOSV7qr_JCk-tIntLEmewc0grCd9de7k5S97StghJm5Qg_HL_vFLbqOp6zVC-CWR_Pw9ctORp99ew0iZ8_bx8xGtqSVqVrt-YqCz-2lOfXSs0W1pTKuNvvnPzuTmGoGGOCs\" width=\"260\" height=\"260\"><\/td><td><strong>Tone<\/strong><\/td><td>Pure Color + Gray<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Color Harmony<\/h3>\n\n\n\n<p>Color harmony refers to the combination of colors in an appealing way. There are many ways to mix colors, and the techniques of color harmony are based on the color wheel. Let\u2019s look at some examples\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Monochromatic:<\/strong> various tints, shades, and tones of one color<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/x46o8UqbkOzz4V90g3CP8EeKvcd9X4Dv39YoE-wSoISMf_AU5MD_V9IZa3ALAtp0PklzlTvlqemVPeUSigCkdWzrlhSiPE4_qT7OLQHXAVaXsgBBi05l9S2x6do6YMzevzUndJLy\" alt=\"Color harmony to make people buy\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Analogous:<\/strong> directly beside each other on the color wheel<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/x46o8UqbkOzz4V90g3CP8EeKvcd9X4Dv39YoE-wSoISMf_AU5MD_V9IZa3ALAtp0PklzlTvlqemVPeUSigCkdWzrlhSiPE4_qT7OLQHXAVaXsgBBi05l9S2x6do6YMzevzUndJLy\" alt=\"Color wheel and buying colors\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Complementary:<\/strong> opposites on the color wheel<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/x46o8UqbkOzz4V90g3CP8EeKvcd9X4Dv39YoE-wSoISMf_AU5MD_V9IZa3ALAtp0PklzlTvlqemVPeUSigCkdWzrlhSiPE4_qT7OLQHXAVaXsgBBi05l9S2x6do6YMzevzUndJLy\" alt=\"Complementary shopping colors\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Split-complementary:<\/strong> any hue and two that flank its complementary color<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/x46o8UqbkOzz4V90g3CP8EeKvcd9X4Dv39YoE-wSoISMf_AU5MD_V9IZa3ALAtp0PklzlTvlqemVPeUSigCkdWzrlhSiPE4_qT7OLQHXAVaXsgBBi05l9S2x6do6YMzevzUndJLy\" alt=\"Split-complementary colors that attract customers\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Triadic:<\/strong> any three colors that are evenly spaced<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"400\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151.png\" alt=\"Triadic colors in eCommerce\" class=\"wp-image-13889\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151.png 1450w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-1200x331.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-600x166.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-768x212.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-250x69.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-696x192.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Frame-151-1068x295.png 1068w\" sizes=\"auto, (max-width: 1450px) 100vw, 1450px\" \/><\/figure>\n\n\n\n<p>Choosing a color scheme requires attention to detail about your marketing and audience. You want to choose colors that are balanced and reflect your messaging.&nbsp;<\/p>\n\n\n\n<p>Utilizing specific colors, such as contrasting colors like green and red, alerts users on your eCommerce site that there is important information for customers present.<\/p>\n\n\n\n<p>There are plenty of tools available to make choosing effective colors easy. Whether it\u2019s calls-to-action, to encourage buying a product, or making your homepage pop, choosing the right colors is more than an artistic decision &#8211; it\u2019s a business decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Color\u2019s Role in eCommerce &amp; Branding<\/h2>\n\n\n\n<p>Did you know that <a href=\"https:\/\/www.printful.com\/blog\/color-psychology-in-ecommerce-and-branding\/\">color increases brand recognition by 80%<\/a>? When you think of Mcdonald\u2019s, the bright yellow arches immediately come to mind. Color directly links to consumer confidence, and with over <a href=\"https:\/\/www.printful.com\/blog\/color-psychology-in-ecommerce-and-branding\/\">50% of users not returning to websites with poor aesthetics<\/a>, it\u2019s crucial for eCommerce success and development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Color Marketing<\/h3>\n\n\n\n<p>Utilizing color psychology in your marketing consistently and with intention can lead to increased sales and a stronger brand identity. There aren\u2019t magic colors that make people buy, nor are there colors that make people want to spend money, but there are colors that influence human behavior to make people more likely to make purchases.&nbsp;<\/p>\n\n\n\n<p>By putting color at the forefront of your marketing, you can begin to influence how customers behave and perceive your website. Choosing colors to use in marketing your eCommerce website plays a role in determining your brand identity.&nbsp;<\/p>\n\n\n\n<p>Think about brands like Facebook, TD, and Walmart where they\u2019ve centered their branding around highly recognizable colors. The same strategy can be applied to eCommerce.<\/p>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/blog\/magento-2-product-page-design\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13860 aligncenter\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Magento-Product-Page-Design-Principles-to-Help-You-Sell-More.png\" alt=\"Magento Product Page Design\" width=\"690\" height=\"190\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Magento-Product-Page-Design-Principles-to-Help-You-Sell-More.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Magento-Product-Page-Design-Principles-to-Help-You-Sell-More-600x165.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Magento-Product-Page-Design-Principles-to-Help-You-Sell-More-250x69.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\">Color &amp; Web Design<\/h3>\n\n\n\n<p>There is nothing black and white about color in eCommerce web design. While you can choose black and white for your eCommerce website, the reasoning is grey because there aren\u2019t exactly \u201cbetter\u201d colors, there is only the intention to influence.&nbsp;<\/p>\n\n\n\n<p>For most people, visuals matter the most and customers are the same way. While they may not consciously notice the use of pure red on your call to action button, their subconscious is working all the time and playing a major role in their emotion towards your brand.<\/p>\n\n\n\n<p>It only takes <a href=\"https:\/\/cxl.com\/blog\/first-impressions-matter-the-importance-of-great-visual-design\/#:~:text=It%20takes%20only%201%2F10th,number%20comes%20from%20specific%20studies.\">50 milliseconds<\/a> for a customer to form an impression about your website, which means you need to ensure visitors have an immediate and positive experience on your eCommerce website.&nbsp;<\/p>\n\n\n\n<p>You can use color in large and small ways on your website. You want your website to align with your branding, but there are details you can experiment with. Let\u2019s look at some examples\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make your call to action buttons <strong>red<\/strong> to grab attention and instill a sense of excitement and confidence in your customers<\/li><li>Use <strong>blue<\/strong> throughout your website to communicate a sense of trustworthiness in your brand&nbsp;<\/li><li><strong>Yellow<\/strong> is a great option to accent products that are supposed to feel fun&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of Strong Color Branding<\/h3>\n\n\n\n<p>Strong color branding is like a stop sign. Regardless of where you are or what you\u2019re doing, a stop sign grabs your attention and you immediately know what is being communicated. Let\u2019s look at some great examples of strong color branding in eCommerce\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.mageworx.com\/blog\/update-your-fashion-or-beauty-stores-with-these-magento-themes\/\"><strong>Mageworx<\/strong><\/a> uses black and white on our website to emphasize the pops of color for green and red-orange that communicate stability, freshness, and excitement.&nbsp;<\/li><li><strong>Amazon<\/strong> uses a deep blue and rustic orange to instill a sense of trust and fun when you\u2019re on their website.<\/li><li><strong>Ebay<\/strong> uses the bright, identifiable colors of red, blue, yellow, and green to tell a multifaceted story about their website and available products.<\/li><\/ul>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-product-countdown-timer.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13861 aligncenter\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Product-Countdown-Timers-extension-for-Magento-2.png\" alt=\"Magento 2 Countdown Timers\" width=\"690\" height=\"320\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Product-Countdown-Timers-extension-for-Magento-2.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Product-Countdown-Timers-extension-for-Magento-2-600x278.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/Product-Countdown-Timers-extension-for-Magento-2-250x116.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\">Choosing the Right Colors for Your eCommerce Website&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Your Message: Commerce Colors, Buying Colors, &amp; Shopping Colors<\/h3>\n\n\n\n<p>When choosing the right colors for your eCommerce website, you want to consider what message you are trying to communicate with visitors. Think about how you want them to feel and act when they first arrive on your website.&nbsp;<\/p>\n\n\n\n<p>Identify your message clearly and concisely, and then begin matching colors to it. Let\u2019s take the spa example again, and think about the message you\u2019d want to send if you were a spa owner. It might sound something like\u2026<\/p>\n\n\n\n<p><em>\u201cPurchase one of our spa packages to relax, destress, and treat yourself to some much-needed \u2018you\u2019 time.\u201d<\/em><\/p>\n\n\n\n<p>If you want customers to feel relaxed when they come to your website, you\u2019d avoid colors like red and orange that are associated with joy and excitement, and rather choose colors like green, brown, and blue. Therefore, identifying your message is key to choosing the right colors for your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Audience<\/h3>\n\n\n\n<p>When designing your website, think about your audience and consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is my audience receptive to in terms of color?<\/li><li>What do I want my audience to feel?<\/li><li>What do I want my audience to do?<\/li><\/ul>\n\n\n\n<p>Everyone perceives color differently. If you are targeting a younger audience, you may want to choose more exciting and fun colors than if you were trying to appeal to a more senior audience.&nbsp;<\/p>\n\n\n\n<p>There are many factors to consider when choosing colors for your eCommerce website, but these factors all work together to give you an idea of the optimal color scheme for your website<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Brand<\/h3>\n\n\n\n<p>If you haven\u2019t already, you need to choose colors for your brand that will translate to your website and appeal to your target audience. Take the above considerations into account, and then ask yourself what you want your brand to mean and reflect.&nbsp;<\/p>\n\n\n\n<p>Your brand should reflect elements of you, along with your messaging and products, so choose colors you genuinely like or find attractive. You should love your brand the most, and your color choices are just as important as any other business decision for your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Helpful Tips &amp; Tricks<\/h3>\n\n\n\n<p>Now that you\u2019ve got a firm grasp on color psychology and how to apply color theory and practices to your business, let\u2019s note some final tips and tricks to give you an edge in designing your eCommerce website.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Where do I start?<\/li><\/ul>\n\n\n\n<p>Designing an eCommerce website is a feat in and of itself, but particularly if you aren\u2019t sure where to begin or what message to send to your audience. Explore design tools to give you a helping hand in designing your website, and to give you insights you may have otherwise missed. <a href=\"https:\/\/www.mageworx.com\/magento-2-advanced-product-options-suite.html\">Click here to learn more<\/a> about the design tools available to you, and <a href=\"https:\/\/www.mageworx.com\/magento-2-marketing-and-sales-suite.html\">click here to learn about tools to help you create a high-performing eCommerce website<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is the ugliest color?<\/li><\/ul>\n\n\n\n<p>Believe it or not, there is a universally accepted \u201cugliest\u201d color. It is called <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pantone_448_C\">Pantone 448 C<\/a> and is used for tobacco product packaging to discourage buyers by the government.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/CATPfg0-oi7DFkPVimCQGyKl_i-HyAMoLcDkANCxcVjfEzxI-_Kp8e2gXoVeSScmY8vahUuHQx4juO9L7DbkmpdJHe4xPxATXBAit2355CmNX_eB--XNHwU9UWbiMWsnuHeckxvE\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>What is the most beautiful color?<\/li><\/ul>\n\n\n\n<p>While there isn\u2019t one universally accepted \u201cmost beautiful color\u201d, research indicates that blue is the most popular among brands and customers. It is known to soothe people and create a feeling of trust.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/magento-2-marketing-and-sales-suite.html\">Choosing colors for your eCommerce website<\/a> is just as important as any other business decision. Colors play a major role in influencing human behavior and emotions, and you can use color theory to encourage certain customer behavior on your website. Utilizing these strategies correctly is a guaranteed way to <a href=\"https:\/\/www.mageworx.com\/magento-2-advanced-product-options-suite.html\">increase sales and improve your online performance<\/a>. Choose carefully, and remember that your brand colors and eCommerce colors are a reflection of both you and what you want from your customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>About the author:<\/strong><\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13859\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/liam-headshot.png\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/liam-headshot.png 150w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2021\/07\/liam-headshot-65x65.png 65w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/p>\n<p>Liam is an SEO\/SEM Specialist &amp; Web Designer from Calgary, Alberta. He maintains a passion for contemporary design and everything search engine related. He is an avid gamer and enjoys collecting entertainment memorabilia.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Did you know that color affects our behaviors and feelings? Believe it or not, you can use color to intentionally improve the performance of your eCommerce website. The study of color on our behaviors and emotions is called \u201cColor Psychology\u201d, and we\u2019re going to discuss what color psychology is, and how you can utilize the [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429,428],"tags":[],"class_list":{"0":"post-13855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-ecommerce"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/13855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=13855"}],"version-history":[{"count":10,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/13855\/revisions"}],"predecessor-version":[{"id":15387,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/13855\/revisions\/15387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/13858"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=13855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=13855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=13855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}