{"id":1227,"date":"2019-12-04T09:02:42","date_gmt":"2019-12-04T09:02:42","guid":{"rendered":"https:\/\/appstore.mageworx.com\/blog\/?p=1227"},"modified":"2023-01-31T12:02:14","modified_gmt":"2023-01-31T12:02:14","slug":"5-most-important-email-marketing-metrics-for-ecommerce-in-2020","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/most-important-email-marketing-metrics-for-ecommerce","title":{"rendered":"5 Most Important Email Marketing Metrics for Ecommerce in 2023"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Email marketing remains one of the key ways to find new customers and to retain loyal people. It allows you as a business to communicate with your customers so that they can remain informed about your business. Key <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnisend.com\/blog\/email-marketing-metrics-for-ecommerce\/\" target=\"_blank\">email marketing metrics<\/a> can help your business identify trends in your email campaigns so that you can improve your business\u2019 email marketing.<\/p>\n\n\n\n<p>Statistics can help your\nbusiness in different ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify\ntrends among your customers.<\/li><li>Key you\ninto specific strengths and weaknesses.<\/li><li>Point you\ntowards changes that can improve your email marketing campaign.<\/li><\/ul>\n\n\n\n<p>Consider the different email marketing metrics mentioned here so that you can gather the necessary information to improve your eCommerce marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>\n\n\n\n<p>Bounce rate lets you know\nthe percentage of emails that never reach their destination because of an issue\non the receiver\u2019s end. This means that something went wrong for the customers\nyou sent the emails to. The two main bounces are called hard and soft bounces.<\/p>\n\n\n\n<p>Hard bounces mean that\nsomething is wrong with the receiver\u2019s email. For example, a hard bounce occurs\nwhen an email is misspelled, doesn\u2019t exist, or has the wrong domain (the\nportion after the \u201c@\u201d symbol). This means that the person can\u2019t be contacted\nthrough the given email, so you should remove those emails from the list as\nsoon as possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.omnisend.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soft bounce means<\/a> that the email you sent couldn\u2019t reach them for a reason outside of the actual email address. This can include having a full inbox or anything else that prevents your email from reaching them. If this is the case, see what you can do to fix it. These bounces will let you know if you need to remove anyone from your email list to avoid increasing your bounce rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Open Rate<\/h2>\n\n\n\n<p>Open rate lets you know the\npercentage of people who opened your emails. While this may seem like a simple\nstatistic, it can provide your business with important information. It lets you\nknow what information and subject lines make your customers want to click on\nyour emails. If you see a spike in your open rate, then you know that you gave\nthe customers something that they wanted.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/1-1024x900.png\" alt=\"5 Most Important Email Marketing Metrics for Ecommerce in 2020 | MageWorx Shopify Blog\" class=\"wp-image-1228\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Image credit (opens in a new tab)\">Image credit<\/a><\/p>\n\n\n\n<p>The open rate can also\nprovide you more information, such as the best times and days to send out\nemails. Look at the statistics for your industry to see when you should send\nout your emails so that they can reach the most customers. You should also keep\nyour own data in mind as you decide when to send emails for the highest open\nrate.<\/p>\n\n\n\n<p>Keep in mind that your own\nbusiness\u2019 data may vary from the average. If this is the case, adjust your\nsubject lines and days when you send emails according to the needs of your\ncustomers. You need them to succeed as a business, so providing them the information\nthey want at the time they want will increase their loyalty while also\nincreasing their tendency to open your emails. <\/p>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/blog\/magento-affiliate-marketing-guide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16543 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/banner_Your-Ultimate-Magento-Affiliate-Marketing-Guide-1.png\" alt=\"referral marketing program magento\" width=\"690\" height=\"190\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/banner_Your-Ultimate-Magento-Affiliate-Marketing-Guide-1.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/banner_Your-Ultimate-Magento-Affiliate-Marketing-Guide-1-600x165.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/banner_Your-Ultimate-Magento-Affiliate-Marketing-Guide-1-250x69.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\">Click-Through Rate<\/h2>\n\n\n\n<p>Click-through rate lets you know the number of people that click on the links in the emails that you send. These are the people that not only show interest in your emails but also take the extra step to act and support your business. Click-through rates show that you appeal to customers and provide them the option to gain more information.<\/p>\n\n\n\n<p>Click-through rates also\nshow that you provide links that your customers find interesting or\ninformative. This can be due to a variety of reasons.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The\ncontent you create.<\/li><li>The\nproducts you provide.<\/li><li>A\nbusiness model that they like or respect.<\/li><\/ul>\n\n\n\n<p>Make sure to identify what\ndraws in your customers so you can keep giving them that through your email\ncampaigns. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unsubscribe Rate<\/h2>\n\n\n\n<p>Your unsubscribe rate lets\nyou know what percentage of your email subscribers end up unsubscribing from\nyour newsletter. It\u2019s best to keep this metric as low as possible since it\nshows you that you retain your customers. Whenever it increases, then you know\nthat you need to change something about your email campaign to maintain your\nsubscriptions. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/2.png\" alt=\"5 Most Important Email Marketing Metrics for Ecommerce in 2020 | MageWorx Shopify Blog\" class=\"wp-image-1229\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/what-is-a-good-unsubscribe-rate.png\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Image credit (opens in a new tab)\">Image credit<\/a><\/p>\n\n\n\n<p>It can be hard to tell if\nyour unsubscribe rate is too high, so here are the averages for various\nindustries. This should give you an idea of your unsubscribe rate. If you find\nyour unsubscribe rate becomes too high, then think of ways for you to maintain\nyour customers and to keep them coming back.<\/p>\n\n\n\n<p>You should always aim to\nkeep your unsubscribe rate as low as possible. Do not worry if someone\nunsubscribes, as this is normal, but you may need to make some changes if your\nunsubscribe rate continues to rise. Keep an eye on it and adjust your email\nmarketing accordingly. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI<\/h2>\n\n\n\n<p>Return of Investment (ROI)\nlets you know how well your email marketing went. You can calculate ROI by\nsubtracting your money gained by your money spent then dividing it by the money\nspent (gained-spent\/spent=ROI %). You can use this to see how much your\nbusiness profited from the email campaign.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/appstore.mageworx.com\/blog\/wp-content\/uploads\/2019\/12\/3.png\" alt=\"5 Most Important Email Marketing Metrics for Ecommerce in 2020 | MageWorx Shopify Blog\" class=\"wp-image-1230\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Image credit<\/p>\n\n\n\n<p>Email marketing stands out\nas the highest average ROI for your business. On average, businesses make $40\nfor every $1 spent. This gives you a general idea of what to aim for, but keep\nin mind that yours may be lower if you\u2019re a smaller or niche business.<\/p>\n\n\n\n<p>See how much money you make\nfrom your email campaigns. If you notice that your ROI increases, continue to\ndo what you\u2019ve been doing. If it decreases, then figure out what caused the\ndecrease and fix it. If it stays the same, make changes to get it to increase.\nBy monitoring your ROI, you can become mindful of customer reactions to changes\nin your email campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Each of these email marketing metrics will help you learn about your business and identify ways to improve it. While some of your rates may seem small or inadequate at first, keep in mind that as you make progress, you\u2019ll work towards your goals. Taking those necessary steps to constantly improve will help you increase profits for your business.<\/p>\n\n\n\n<p>Continue to look over your\nmetrics and to act accordingly. After all, if you don\u2019t know about your current\nbusiness statistics, you won\u2019t be able to adjust your business for the better.\nBy making changes to draw in more customers while retaining your current ones,\nyou\u2019ll see more success and growth for your business and your email marketing\ncampaign. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Email marketing remains one of the key ways to find new customers and to retain loyal people. It allows you as a business to communicate with your customers so that they can remain informed about your business.<\/p>\n","protected":false},"author":43,"featured_media":1238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[359],"class_list":{"0":"post-1227","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-email-marketing"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":5,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":16544,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions\/16544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}