{"id":12150,"date":"2020-04-23T14:15:36","date_gmt":"2020-04-23T14:15:36","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=12150"},"modified":"2023-03-17T12:48:28","modified_gmt":"2023-03-17T12:48:28","slug":"seo-trends-2020-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/seo-trends-what-you-need-to-know","title":{"rendered":"SEO Trends 2020: What You Need to Know"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h2 class=\"wp-block-heading\" id=\"docs-internal-guid-8067c14e-7fff-c122-d270-ee408ccb9c1d\">Introduction. Is SEO Still Urgent?<\/h2>\n\n\n\n<p>A milestone event for the SEO world took place in 2019. The published by <em><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\">Sparktoro <\/a><\/em><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\" target=\"_blank\">report<\/a> suggested that 50% of all Google searches are zero-click ones. The report had a wide response. The opinion that SEO is dead and should be forgotten took a different turn.<br><\/p>\n\n\n\n<p>Doing SEO professionally for more than ten years now, it is not the first time I hear SEO is not necessary any longer. People keep saying that <em>SEO is a history.<\/em> Against all the odds, nothing can overtake the organic traffic, especially if we take cost, involvement, and conversion into consideration.<br><\/p>\n\n\n\n<p>The number of Internet users expands year after year. The <a href=\"https:\/\/neilpatel.com\/blog\/seo-dead\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">traffic volume increases<\/a> alongside. The power behind any brand includes its presence in the organic search. It can\u2019t be denied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2019: Changes to Remember<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Core Updates<\/h3>\n\n\n\n<p>2019 was a fruitful year for the SEO world. In the first instance, Google released some new updates to the core algorithm, which are hard to interpret indeed. In fact, it was 2019 when I heard people saying that \u2018SEO is uninterpretable\u2019. Thus, on the web, you can find multiple pieces of research on links and content that contradict one another. Namely, some of the research results proved that \u2018there was nothing to do with content and it must be all about links\u2019. Concurrently, other studies had all the reasons for the adverse opinion, saying that \u2018there\u2019s nothing to do with links as it\u2019s all about content\u2019.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console Updates<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/is0E_lorIbqo6oMdeBE3maT7IhdbAoG3NamN2AeIC-ldt71LSsGQ_8JWNJ7DxG8aeuR-kGyvLF54Pz_X6ud1EldV6eW5HujCK8iBjaSFLjc3TKb5swbVTejcS8MqwFSR21NvS4XK\" alt=\"SEO Trends 2020 | MageWorx Blog\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/1.bp.blogspot.com\/-m8Xl8ml5q-Y\/WlM9em83yWI\/AAAAAAAACqI\/jGg8r_swEU0T9bbDTFWgnuaWWZ0XpibdQCLcBGAs\/s1600\/sc01.png\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image credit<\/a><\/p>\n\n\n\n<p>Google Search Console has moved to the new interface almost completely. New data appeared in the Enhancements section, including data about site speed from the Chrome UX report.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ueXbY1846QBZS81VTDHZfoBrwZa3Y0knEMXdro3tuCe--jXph7f_EVktUBl9CTZiMNqLCbmOPOzP4aDZRvaavMmCid2YmwLkQQIp1VOXdBO7iQ4y76wZuKfhacZ8LY49acjKzJuP\" alt=\"SEO Trends 2020 | MageWorx Blog\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/yoast.com\/app\/uploads\/2019\/11\/google-search-console-speed-report-overview.jpg\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image credit<\/a><br><\/p>\n\n\n\n<p>Additionally, now, the performance data gets updated faster, and you do not need to wait three days.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/y6hL5OMGShS0EnDgduSMtYfKinzLL3ZUYRVXFwt9nm1_dvC-9KT0rWf4Ql4cKfdBXhOddSxm2joC_CY-8FKmKPXpZ4zGl0Lj-xSoQemIHFFrklhqOmg83DUiMBuEEimBd5-CVeW8\" alt=\"SEO Trends 2020 | MageWorx Blog\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/seohackercdn-seohacker.netdna-ssl.com\/wp-content\/uploads\/2019\/11\/Google-Search-Console-Speed-Update-Screenshot.png\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Image credit<\/a><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Attributes<\/h3>\n\n\n\n<p>New <a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">parameters for external links <\/a>appeared last year. They are rel=&#8221;sponsored&#8221; and rel=&#8221;ugc&#8221;.<\/p>\n\n\n\n<p>The familiar rel=&#8221;nofollow\u201d parameter has been officially announced as a recommendation for the algorithm. Now, it can be ignored in the ranking algorithm. The novelty \u0441aused confusion for the many in the SEO community. You could come across speculations that Google hasn\u2019t learned to distinguish <em>Sponsored <\/em>and <em>UGC (User Generated Content) <\/em>links, and thus it needs these data to tweak the algorithm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User Metrics<\/h3>\n\n\n\n<p>2019 became the first year when onsite user behavior and their product satisfaction started exerting a great influence over site rankings. The <em>Add to cart <\/em>page that does not work, or users\u2019 return to search results for a similar product but on a different site\u2015all these can decrease website ranking in Google significantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YMYL and E-A-T<\/h3>\n\n\n\n<p>After the <em>Medic core update <\/em>in August 2018, these two acronyms have come into general use of SEO specialists permanently.<\/p>\n\n\n\n<p><em>Your Money or Your Life <\/em>are websites or their sections that contain data that is critical for users\u2019 health or finances.<\/p>\n\n\n\n<p><em>Expertise, Authority,<\/em> and <em>Trustworthiness<\/em> are three words that describe how Google wishes to see a page\u2019s content.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-First Indexing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987.jpg\" alt=\"SEO Trends 2020 | MageWorx Blog\" class=\"wp-image-12157\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987.jpg 2000w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-600x600.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-1200x1200.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-768x768.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-65x65.jpg 65w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-250x250.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-696x696.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-1068x1068.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3593987-420x420.jpg 420w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>From July 2019, Google has entirely moved to mobile-first indexing. Thus, now, all new websites <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">get indexed mobile-first <\/a>right along.<\/p>\n\n\n\n<p>In most cases, the transition went flawlessly. However, there are still numerous hidden errors, especially if we consider big websites with separate mobile versions. It will certainly take us time to get used to Google indexing our sites\u2019 mobile versions first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BERT Update<\/h3>\n\n\n\n<p>By the end of the year, Google released another update. It has started to allow dealing with inquiries with the help of natural language processing (NLP).<\/p>\n\n\n\n<p>It has not led to any significant changes in search results. But now, we are one step closer to optimizing websites to queries in the natural language format.<\/p>\n\n\n\n<p>Yet today, you can check your content using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/cloud.google.com\/natural-language\/\" target=\"_blank\">Google Cloud Natural Language API<\/a> to understand how the algorithm sees it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Snippets Updates<\/h3>\n\n\n\n<p>In 2019, we witnessed several updates that <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/more-controls-on-search.html\" target=\"_blank\">affected rich snippets<\/a>. <a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/making-review-rich-results-more-helpful.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">New meta tags to settings snippets<\/a> were announced. Additionally, the rules for how and when it shows rich results were updated.<\/p>\n\n\n\n<p>The second update made the biggest effect. It took stars from snippets of multiple organizations because of \u2018self-serving\u2019 reviews. Previously, it was possible to use reviews from a third-party site (for instance, bbb) and post them on a company\u2019s site, add it to <a href=\"https:\/\/www.mageworx.com\/blog\/2016\/09\/extending-rich-snippets-functionality-in-magento-2\/\">rich snippets<\/a> and get stars in search results. Now, Google does not count such reviews and doesn\u2019t display <a href=\"https:\/\/www.mageworx.com\/magento2-product-reviews-and-ratings.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento2-product-reviews-and-ratings.html\">reviews<\/a> in such cases.<\/p>\n\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.mageworx.com\/magento-2-seo-extension.html?utm_source=MW_blog&amp;utm_medium=banner&amp;utm_campaign=seo_trends_2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12169 size-medium\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-1200x203.png\" alt=\"MageWorx Magennto 2 SEO\" width=\"1200\" height=\"203\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-1200x203.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-600x101.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-768x130.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-250x42.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-696x118.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250-1068x180.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/banner-1480x250.png 1480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\">2020: SEO Trends to Focus on<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">More Updates<\/h3>\n\n\n\n<p>Everyone is ready that 2020 won\u2019t be an exception, and more Google SEO trends and updates are to come. We can\u2019t bet that a website that was previously perfectly-optimized will bring traffic many years to come.&nbsp;<br><\/p>\n\n\n\n<p>Another gray-hat SEO method is likely to stop being effective in 2020. As cliche as it might sound, but the best strategy against Google updates would be developing quality user-friendly websites.<br><\/p>\n\n\n\n<p>We are also waiting for new updates in the Search Console and new data that will help us better understand how Google interacts with our sites.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shift from Content+Link to Content+Link+Intent<\/h3>\n\n\n\n<p>2020 is expected to become the year when the content+link formula eventually remains for low search keywords only. Any competitive request will start with user intent in the first instance. No matter whether your page caters to a user intent or not, or whether you\u2019ve got useful content and quality links if you offer on pages what a user searches for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User Metrics (Product Satisfaction)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VGwrLFDFTxHkcbnKEFdhUc1WXU-erBK4L4Qp0ohAePMtLw_CnglLGEHilP0mjhN3AcoCSLyLTi33yC673DBUvsq9OTSM2D-7KP_S0WyVwpBlrEWqEreWpDRDwozrO4U5DQpWo6LK\" alt=\"SEO Trends 2020 | MageWorx Blog\"\/><\/figure>\n\n\n\n<p>The influence of such metrics is noticeable only when it comes to high-frequency requests so far. Undoubtedly, we will witness a more significant shift.<\/p>\n\n\n\n<p>If a user came to your site from search, purchased an item, but when searching for a similar product, they chose a different website, then a customer had been dissatisfied with the product. The critical number of such users shows Google that a product was of low quality, and its product page must be ranked lower.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Site Speed Becomes Critical<\/h3>\n\n\n\n<p>This refers not only to such synthetic metrics as lighthouse or page speed but real user data that Google collects via its browser\u2015Chrome User Experience Report (CrUX).<\/p>\n\n\n\n<p>Unfortunately, a rejoicing page speed numbers do not always signify that your site will load as fast for your user.<br><\/p>\n\n\n\n<p>Exactly at the end of 2019, Google started to display CrUX data in the Console. The beta version is yet inconvenient, but we get the idea in which direction the wind blows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-First Indexing<\/h3>\n\n\n\n<p>In 2019, there were still websites, which desktop versions were indexed by Google first. 2020 will be mobile-first 100%. Get used to visiting your website from a hand-held device (as the majority of your website users).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voice Search<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-1200x1200.jpg\" alt=\"SEO Trends 2020 | MageWorx Blog\" class=\"wp-image-12164\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-1200x1200.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-600x600.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-768x768.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-65x65.jpg 65w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-250x250.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-696x696.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-1068x1068.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/30-420x420.jpg 420w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>You\u2019ve got me! Yes, it might be not the trend for 2020, but for the years to come. In 2020, it\u2019s time to think of the moment when your customers will shop without even looking at a device screen. That\u2019s the future. Are your offerings described good enough to articulate their competitive benefits via a voice assist? That&#8217;s some food for thought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Guidelines for 2020<\/h2>\n\n\n\n<p>Following our insights into the current SEO trends, let\u2019s see what can be done to rank among the top 10, or close to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advice #1: Satisfy the Intent<\/h3>\n\n\n\n<p>Start by asking yourself the following question, \u2018What does a user wish to find when typing in a search query?\u2019 That\u2019s what must be on your page. Google will prompt you by placing pages with the right intent on top. If you see pages with a large product variety, then it\u2019s not a page with a single product (even the best one) that Google wants to display to a user. No links and on-page optimization won\u2019t be of help if the page does not satisfy the intent. Occasionally, search results might look illogical. But Google possesses maximum data regarding where a user clicks. Thus, if the top 10 looks the way it looks, then there is a reason for that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advice #2: Best Page in Top 10<\/h3>\n\n\n\n<p>Why is your page not yet the first in search results? It&#8217;s as simple as that. It\u2019s just not yet the best among the top 10 competitors.<\/p>\n\n\n\n<p>Analyze other pages, find what better things they have, and <a href=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/magento2-order-editor-extension.html\">make edits<\/a> to your page. Your page must become the best choice for a user in the whole variety of pages that Google offers.<\/p>\n\n\n\n<p>Well, Amazon is sometimes the best choice for a user, sad but true.<\/p>\n\n\n<p><a href=\"https:\/\/www.mageworx.com\/blog\/ecommerce-store-seo-audit-guide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15301 size-full\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/How-to-Install-Data-Migration-Tool-in-Magento-3.png\" alt=\"guide on retail SEO\" width=\"690\" height=\"190\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/How-to-Install-Data-Migration-Tool-in-Magento-3.png 690w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/How-to-Install-Data-Migration-Tool-in-Magento-3-600x165.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/How-to-Install-Data-Migration-Tool-in-Magento-3-250x69.png 250w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\">Advice #3: Trustworthiness<\/h3>\n\n\n\n<p>Have you ever made a high-cost purchase on an unknown website? How did you make sure that a site is not fraudulent, renders quality services, and offers a guarantee?<\/p>\n\n\n\n<p>Do your best to show the site visitors that your resource is the right place to make purchases with quality service. Google will duly appreciate that.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Does your website contain full data about the company, including its physical address and legal data?<\/li><li>Is the contact cell number easily accessible or hidden deep?<\/li><li>Do you have a live chat?<\/li><li>How clearly are warranty conditions and money-back guarantee described?<\/li><li>Does your site contain customer reviews?<\/li><li>Are there company reviews on authoritative resources?<\/li><li>How fresh and up-to-date is site information?&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advice #4: Speed Optimization<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600.jpg\" alt=\"SEO Trends 2020 | MageWorx Blog\" class=\"wp-image-12162\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600.jpg 3000w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-600x400.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-1200x800.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-768x512.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-250x167.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-696x464.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-1068x712.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/04\/3099600-630x420.jpg 630w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n\n\n\n<p>In 2020, site load speed will become a vital ranking factor. Importantly, site load time that <strong>users <\/strong>have is what will truly matter. Google receives data about it via its Chrome browser. Synthetic lighthouse tests take a back seat.<\/p>\n\n\n\n<p>In 2019, the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Speed report<\/a> appeared in the Search Console. It suggests that Google is ready to aid webmasters in site load speed optimization.<br><\/p>\n\n\n\n<p>For Magento 2 speed optimization, please refer to <a href=\"https:\/\/www.mageworx.com\/blog\/magento-2-speed-optimization-research-proves-default-functionality-is-enough\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/blog\/magento-2-speed-optimization-research-proves-default-functionality-is-enough\">this article<\/a>. There, MageWorx CTO explains how to improve site speed without purchasing a 3rd-party extension.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advice #5: Mobile Version<\/h3>\n\n\n\n<p>Get used to browsing your website using a mobile device, just as Google does. In the first instance, make sure mobile and desktop content coincide, as well as links, tags, and other elements that are identical on both versions of your site.<\/p>\n\n\n\n<p>It\u2019s advisable to create an adaptive web design and steer clear of the outdated variant when there are separate URLs for the desktop and mobile versions of a page.<\/p>\n\n\n\n<p>Keep track of the Google Official <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Guide on Mobile-First Indexing<\/a> updates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instead of Final Words<\/h2>\n\n\n\n<p>We hope our insights into the latest SEO trends will help you stay tuned with the recent changes in the SEO world, and adjust to the upcoming changes easily. Should you have any difficulties, you can always opt for a quality third-party SEO solution for Magento 2 or consider some other <a rel=\"noreferrer noopener\" aria-label=\"SEO services (opens in a new tab)\" href=\"https:\/\/www.uplers.com\/seo-services\/\" target=\"_blank\">SEO services<\/a>.<br><\/p>\n\n\n\n<p>What shall we expect this year, in your opinion? Please, share your thoughts in the comments field below.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Introduction. Is SEO Still Urgent? A milestone event for the SEO world took place in 2019. The published by Sparktoro report suggested that 50% of all Google searches are zero-click ones. The report had a wide response. The opinion that SEO is dead and should be forgotten took a different turn. Doing SEO professionally for [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":12151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255,432],"tags":[369],"class_list":{"0":"post-12150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magento-2","8":"category-seo","9":"tag-trends"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/12150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=12150"}],"version-history":[{"count":23,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/12150\/revisions"}],"predecessor-version":[{"id":16605,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/12150\/revisions\/16605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/12151"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=12150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=12150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=12150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}