{"id":11612,"date":"2020-02-06T16:39:03","date_gmt":"2020-02-06T16:39:03","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=11612"},"modified":"2023-03-17T11:23:28","modified_gmt":"2023-03-17T11:23:28","slug":"shop-by-brand-functionality-7-magento-2-based-real-life-examples","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/shop-by-brand-functionality-7-magento-2-based-businesses","title":{"rendered":"Shop by Brand Functionality [7 Magento 2-Based Real-Life Examples]"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Ecommerce has been growing at an unprecedented rate all over the globe, but one thing remains the same<strong>\u2014<\/strong>it\u2019s the close relationship between customer loyalty and brands. Truth to be told, customers won\u2019t just become loyal, you have to earn their loyalty. If you\u2019ve been investigating ways how to breed customer loyalty or just curious to know what\u2019s down the pipeline, let\u2019s take a better look.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Brands Lovable? Or the Psychology Behind the Brand Loyalty<\/h2>\n\n\n\n<p>Building trust and loyalty is a paramount goal for every eCommerce business. But have you ever wondered, what\u2019s behind the word \u201cloyalty\u201d? And why brand loyalty is so vital when it comes to sales? Here\u2019s a pleasant surprise for you: most of the customers buy brands that they think \u201cget them\u201d and share their values. So, if your brand aligns with your customers\u2019 core values, you can count on them repeating purchases over and over again.&nbsp;<br><\/p>\n\n\n\n<p>As you can see, we\u2019re moving towards higher brand personification, where businesses win their customers\u2019 hearts by espousing certain values, and later on, acting on them. But for a customer, the reality is quite the contrary. When becoming loyal to a certain brand, he or she thinks that it\u2019s a hallmark of excellence or something out of the extraordinary. And no doubt, it all might be true, but it\u2019s not that simple. The thing is that the<em> brand is simply resonating with a customer<\/em>. Which literally means that he or she has been <a href=\"https:\/\/www.mageworx.com\/blog\/psychology-behind-shopping-by-brands\" data-type=\"URL\" data-id=\"https:\/\/www.mageworx.com\/blog\/psychology-behind-shopping-by-brands\">affected by this specific brand<\/a>.\u00a0<br><\/p>\n\n\n\n<p>Take Reebok. The Reebok\u2019s motto is \u201cThrough sport, we have the power to change lives. And our sport is fitness\u201d. By saying this, they not only aspire people to do sports but seed the idea into people\u2019s heads that there\u2019s nothing impossible. Purchasing from the brand with a motto like this looks like getting closer to a goal. The customer is proud to associate themselves with the brand. At this point, the brand plays a significant part in the day-to-day life of the customer.<br><\/p>\n\n\n\n<p>Another good example of the well-established brand can be artful shoes made by Manolo Blahnik. It\u2019s been two decades since the first episode of the \u201cSex and the City\u201d, but tell me, what\u2019s the first thing that comes to your mind, when you think of Carrie Bradshaw? Manolo Blahniks, right? The series character argued that women could have power and money and could live with the same liberty as men. For the majority of women, she was an idol. Celebrating women\u2019s power and inspiring them to live lives they want in the series, Carrie helped cement Manolo Blahnik as the shoe brand of the generation. According to the stats, her favorite shoes were sold 1.6 times faster than other shoes. Even now, when shopping by shoe brands, most women would kill to buy those famous Carrie\u2019s shoes! Would you believe it?<br><\/p>\n\n\n\n<p>The idea behind these examples was that people want to<em> buy from a brand that inspires them.<\/em> A brand that either simply shares their values and dreams, or helps to make the world a little bit better. That\u2019s what an average customer wants.<\/p>\n\n\n\n<p>Considering this simple truth and influencing your customers\u2019 values and beliefs properly results in better customer loyalty and good associations with your brand. Once again, if you inspire customers, they will come to you over and over again. <em>The feeling of belonging or excitement can truly engender loyalty from your customers.<\/em><br><\/p>\n\n\n\n<p>Another important thing, when it comes to brand loyalty is <em>social identity<\/em>. How many times have you asked your mom for Nutella, when you wanted some chocolate spread? And have you noticed your colleagues or friends don\u2019t use the words \u201cphone or cell phone\u201d anymore? They\u2019ve easily replaced it with the \u201ciPhone\u201d, so it became commonplace. And how did we get there? According to the studies of consumer psychology, buyers tend to identify themselves with some social groups or communities. In this case, their friends, family members, colleagues or mates can easily influence their choice of the brand.&nbsp;<br><\/p>\n\n\n\n<p>Some customers think that people judge people by the brands they buy. So, if one can buy a luxurious brand, they feel like it will contribute to better social acceptance. That\u2019s where <em>brand status<\/em> comes into the scene.&nbsp;<br><\/p>\n\n\n\n<p>Have you ever wondered why everyone is so obsessed with Apple? The thing is that some people buy Apple technology to be perceived tech-savvy and fit in the group who does care about art, technology, and creativity. They buy it because it makes them feel special associating with the brand.&nbsp;<\/p>\n\n\n\n<p>Take Ferrari. Buying a Ferrari, a person contributes to his or her image of a wealthy or refined person who has it all. In both these cases, you see how certain brands support consumers\u2019 personal images.&nbsp;<br><\/p>\n\n\n\n<p>If you want your customers to evangelize your brand, you should get to know their interests and motives. Engaging authentically with your customers and anticipating their desires will help you win their loyalty and repeat purchases over time.<\/p>\n\n\n\n<p>Now let\u2019s have a look at the statistics that prove that brands and loyalty go literally hand in hand: <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"700\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1.png\" alt=\"Magento 2 Shop by Brand Functionality | MageWorx Blog\" class=\"wp-image-11613\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1.png 820w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1-600x512.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1-768x656.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1-250x213.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1-696x594.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/table-1-492x420.png 492w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Magento 2 Based Websites with Shop by Brand Functionality<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.nestlenutritionstore.com\/shop-by-brands.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Nestle<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"758\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle.jpg\" alt=\"Magento 2 Shop by Brand Functionality | MageWorx Blog\" class=\"wp-image-11616\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle.jpg 1306w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-600x348.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-1200x696.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-768x446.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-250x145.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-696x404.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-1068x620.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Nestle-724x420.jpg 724w\" sizes=\"auto, (max-width: 1306px) 100vw, 1306px\" \/><\/figure>\n\n\n\n<p>This website is a perfect example of how shop by brand functionality works. As you can see, the shop by brand button works wonders for the company that has introduced it to their website. Displaying brands on the website allows customers to search for their favorite brands with ease.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.shoprescuespa.com\/makeup\/shop-by-brands.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Shop Rescue Spa<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"902\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa.jpg\" alt=\"\" class=\"wp-image-11617\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa.jpg 1434w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-600x377.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-1200x755.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-768x483.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-320x200.jpg 320w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-250x157.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-696x438.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-1068x672.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/rescue-spa-668x420.jpg 668w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\" \/><\/figure>\n\n\n\n<p>When scrolling down this website, one can mention the UX. Long story short, UX is vitally important for conversion and sales. It provides a shoppable experience that keeps customers loyal to this or that brand. In this case, the shop by brand functionality provides a beautiful visual experience that is essential for customer satisfaction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/soaptreatmentstore.com\/products\/shop-by-brands\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Soap Treatment Store<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"899\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat.jpg\" alt=\"Magento 2 Shop by Brand Functionality | MageWorx Blog\" class=\"wp-image-11618\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat.jpg 1525w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-600x354.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-1200x707.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-768x453.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-250x147.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-696x410.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-1068x630.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/Soap-treat-712x420.jpg 712w\" sizes=\"auto, (max-width: 1525px) 100vw, 1525px\" \/><\/figure>\n\n\n\n<p>In this case, the shop by brand functionality is a well-thought part of the on-site navigation. Have a look at the UX. It is clean and simple, which makes a customer experience positive and shoppable.&nbsp;<\/p>\n\n\n\n<p>Also, the merchant has put a \u201cMost wanted\u201d product label on the specific brand. It\u2019s a popular marketing technique that helps whet the customers\u2019 appetite for products or services. Having this inventory on your website will definitely boost your sales! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/paddle-lab.com\/shop-by-brand.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Paddle Lab<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1557\" height=\"881\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle.jpg\" alt=\"Magento 2 Shop by Brand Functionality | MageWorx Blog\" class=\"wp-image-11619\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle.jpg 1557w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-600x339.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-1200x679.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-768x435.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-696x394.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-1068x604.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2020\/02\/paddle-742x420.jpg 742w\" sizes=\"auto, (max-width: 1557px) 100vw, 1557px\" \/><\/figure>\n\n\n\n<p>Applying the shop-by-brand functionality to your website, you\u2019ll provide your customers with an opportunity to reach the products or services they want quickly. Easily accessible from the home page, it makes the search for your favorite brands fast and intuitive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.dynamitetoolco.com\/brands\" target=\"_blank\">Dynamite Tool Co.<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1635\" height=\"937\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2.png\" alt=\"Shop by brand Example in Magento 2\" class=\"wp-image-16419\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2.png 1635w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1200x688.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-600x344.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-768x440.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1536x880.png 1536w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-250x143.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-696x399.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-1068x612.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-2-733x420.png 733w\" sizes=\"auto, (max-width: 1635px) 100vw, 1635px\" \/><\/figure>\n\n\n\n<p>If you want to enable the search for brands through alphabetical order, the Magento 2 hop by Brand extension is something you really need! By implementing it, you\u2019ll make your customers\u2019 lives much easier. Take watch shopping. If you place an alphabetical order, it will be super easy for them to get what they want! They won\u2019t be scrolling down your website to buy Chopard, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.northstarnutritionals.com\/shop-by-ingredients\" target=\"_blank\">North Star Nutritionals<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"861\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image.png\" alt=\"Magento 2 Shop by Brand\" class=\"wp-image-16417\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image.png 1504w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1200x687.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-600x343.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-768x440.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-250x143.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-696x398.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1068x611.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-734x420.png 734w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\" \/><\/figure>\n\n\n\n<p>Yet, another example of alphabetical navigation. But it\u2019s not a simple brand listing, it\u2019s whole website customization. And another great feature to match\u2015 content. Every ingredient placed on the website has a proper description that helps customers understand what will suit them best.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.boatoutfitters.com\/\">Boat Outfitters<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1739\" height=\"935\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1.png\" alt=\"Magento 2 Shop by Brand\" class=\"wp-image-16418\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1.png 1739w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1200x645.png 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-600x323.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-768x413.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1536x826.png 1536w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-250x134.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-696x374.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-1068x574.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2022\/11\/image-1-781x420.png 781w\" sizes=\"auto, (max-width: 1739px) 100vw, 1739px\" \/><\/figure>\n\n\n\n<p>Usability is king, and we should stick to it, right? Here\u2019s another example of the shop-by-brand functionality introduced to the website. The good thing is that brands haven\u2019t been placed in the very footer, so it\u2019s easy for a customer to find them.<\/p>\n\n\n\n<p>If you want to have an outstanding UX, think beforehand about every single detail. Placing brands in the right way creates a positive experience for your customers. You should keep it in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Stand Out From the Crowd with Magento 2 Shop by Brand Extension by MageWorx<\/h2>\n\n\n\n<p>If you use Magento 2 to run your online store, introducing<a href=\"https:\/\/www.mageworx.com\/shop-by-brand-magento-2.html\"> shop by brand functionality<\/a> made by <strong>MageWorx <\/strong>will skyrocket your repurchase rate and strengthen customer trust to grow revenue. The thing is, as soon as you start showcasing brands, customers will flock to your store!&nbsp;<br><\/p>\n\n\n\n<p>Let\u2019s dive in what this extension offers:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>World-class brand management with an opportunity to create brand pages;<\/li><li>All-Brands-Page, where you can list all your brands in a nice user-friendly way;<\/li><li>SEO-friendly page setup, where you\u2019ll be able to change the brand logo or description, put title and meta titles, and many more;<\/li><li>SEO aspects will help you rank higher in search results;<\/li><li>Opportunity to display brands on product pages;<\/li><li>Opportunity to display brands on category pages.<\/li><\/ul>\n\n\n\n<p>In a nutshell, introducing this extension to your website, you\u2019ll craft a truly engaging customer experience! Presenting various brands on your website, you\u2019ll gain more credibility to your business, which is extremely important in the competitive eCommerce world. Remember, brand recognition leads to higher revenue.&nbsp;<br><\/p>\n\n\n\n<p>It\u2019s probably a no-brainer, but customer experience is the new battlefield. That\u2019s why you should be properly armed. When applying this functionality to your e-store, you\u2019ll not only provide flawless customer experience, as it\u2019s been already mentioned before, you\u2019ll increase brand loyalty in your customer base. You\u2019ll have customers who will be with you even when the times are tough, and won\u2019t abandon you in the economy dips.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ecommerce has been growing at an unprecedented rate all over the globe, but one thing remains the same\u2014it\u2019s the close relationship between customer loyalty and brands. Truth to be told, customers won\u2019t just become loyal, you have to earn their loyalty. If you\u2019ve been investigating ways how to breed customer loyalty or just curious to [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":11615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255,291],"tags":[],"class_list":{"0":"post-11612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magento-2","8":"category-e-marketing"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=11612"}],"version-history":[{"count":7,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11612\/revisions"}],"predecessor-version":[{"id":16599,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11612\/revisions\/16599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/11615"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=11612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=11612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=11612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}