{"id":11182,"date":"2019-09-27T13:20:49","date_gmt":"2019-09-27T13:20:49","guid":{"rendered":"https:\/\/www.mageworx.com\/blog\/?p=11182"},"modified":"2022-04-19T14:05:17","modified_gmt":"2022-04-19T14:05:17","slug":"build-customer-loyalty-increase-revenue-with-personalized-prices-deals-data-driven","status":"publish","type":"post","link":"https:\/\/www.mageworx.com\/blog\/build-customer-loyalty","title":{"rendered":"Build Customer Loyalty &#038; Increase Revenue with Personalized Prices &#038; Deals [Data-Driven]"},"content":{"rendered":"\n<!-- SEO Ultimate (http:\/\/www.seodesignsolutions.com\/wordpress-seo\/) - Code Inserter module -->\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-5DTCW7B8\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\n<!-- \/SEO Ultimate -->\n\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Getting it right with pricing and timely deals is always a\nchallenge. It\u2019s the question of keeping up with the competition, knowing how\nmuch your customer base is willing to pay and a fear that the ROI will be low\nor worse yet, nonexistent. Data collection (and getting to know who the\ncustomer is) has moved us closer to tailoring prices and deals to individual\nshoppers.<\/p>\n\n\n\n<p>In this blog post, we\u2019ll highlight:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>if personalized prices &amp; deals are the reality we live in,<\/li><li>why you lose money without creating personalized deals &amp; prices,<\/li><li>how well customers resonate when seeing numbers, they are willing to pay,<\/li><li>what you can do to <a href=\"https:\/\/www.mageworx.com\/customer-prices-suite-magento-2.html?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=CPS\">personalize customers\u2019 shopping experience<\/a> in Magento 2.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Personalized\nPricing is Getting Trendy<\/strong><\/h2>\n\n\n\n<p>Personalization in marketing is not new. Let\u2019s take\nadvertising. Marketers successfully track shoppers\u2019 activities, how buyers\ninteract with a brand\/product, analyze their journey, and generate\nadvertising\/retargeting that correlates with each stage of shoppers\u2019 online interactions.<\/p>\n\n\n\n<p>Personalized pricing and promotions are no different. While\nit might raise particular concerns among privacy and consumer advocates, this\nlevel of personalization is a new trending step to closing a successful deal. Actually,\nit\u2019s going a little reverse in time. Before the price tag was invented in 1861,\nit had been common practice to negotiate prices with a buyer\u2015merchants\nused to offer customized prices based on their personal assumptions about payment\nabilities of a purchaser. In eCommerce, we\u2019ve got data analytics today.<\/p>\n\n\n\n<p>Thus, airlines sell tickets which prices differ significantly.\nYour fellow traveler is likely to pay an absolutely different price for a seat\nnext to you. Airlines analyze, whether a passenger travels for business and may\ncharge expense accounts a little more. Imagine how diversified pricing could\nbecome if such aspects as location, income, number of kids, credit score, etc. could\nget evaluated to know how much a shopper is willing\/able to pay for a specific\ngood\/service. In fact,<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1.png\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11184\" width=\"586\" height=\"511\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1.png 1171w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-600x523.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-768x670.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-250x218.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-696x607.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-1068x931.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/2_1-482x420.png 482w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<p>The potential behind personalization is huge. It will\nprobably take us some time to get used to it\u2015just as we\u2019ve got used to retargeting\nads that run after us across the web\u2015or, are we already living in the world of\npersonalized pricing, though unconsciously?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1.png\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11186\" width=\"586\" height=\"511\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1.png 1171w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-600x523.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-768x670.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-250x218.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-696x607.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-1068x931.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/3_1-482x420.png 482w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We are Living in a\nWorld of Uneven Prices<\/strong><\/h2>\n\n\n\n<p>The example with airlines as mentioned above, kids going to\nsame dance schools in different cities and their parents paying different fees\nfor same classes, different fees for studying at the same university, financial-aid\npackages, and so much more. Pricing personalization is all around us, though it\nmight not yet be considered as such.<\/p>\n\n\n\n<p>Remember a recent <a href=\"https:\/\/www.forbes.com\/sites\/nicolemartin1\/2019\/03\/30\/uber-charges-more-if-they-think-youre-willing-to-pay-more\/#298dd7a97365\">post\nfrom Forbes<\/a> about Uber using AI to charge different prices during a different\ntime of the day? Or, Facebook displaying you shoes that cost 2$ cheaper at the competition\nonline store B based on your recent online window shopping at online store A. Though\nit\u2019s more about effective retargeting in case of Facebook, I am sure you get\nthe idea.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Is personalized pricing the future of shopping?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/h9k_Ede0-wk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits and\nDrawbacks of Personalization<\/strong><\/h2>\n\n\n\n<p>Any activity has its drawbacks and benefits. When it comes to pricing and personalized coupon codes giving, it\u2019s the matter of how well you know the fine art of haggling, how prepared you are to negotiate for a steeper discount, and (cough) how well you actually know your customer base.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1.png\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11192\" width=\"586\" height=\"511\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1.png 1171w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-600x523.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-768x670.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-250x218.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-696x607.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-1068x931.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1_1-1-482x420.png 482w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro\u2019s of price &amp;\ndiscounts personalization<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Additional sales<\/strong><\/h4>\n\n\n\n<p>Different customers have a different level of willingness to\npay. Roger Dooley, in his <a href=\"https:\/\/www.rogerdooley.com\/books\/brainfluence\/\">Brainfluence<\/a>, proves\nthe idea using multiple real-life examples.<\/p>\n\n\n\n<p>Personalization will help you make additional sales with that\npart of your customer base who finds it hard to part with the money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Greater customer\nsatisfaction<\/strong><\/h4>\n\n\n\n<p>Users are unique, and they love to be treated as such. Sales,\ndeals, and pricing based on customer-level data can help make your brand more\nmemorable, thus keeping your buyers returning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Con\u2019s of price &amp;\ndiscounts personalization<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reluctance<\/strong><\/h4>\n\n\n\n<p>For the many, experimenting equals accepting that you do not know what should have been previously done. Which is not the truth. However, for the majority of decision-makers, it\u2019s a challenge to plunge into prices testing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Offended sense of\nfairness<\/strong><\/h4>\n\n\n\n<p>There are undoubtedly multiple kinds of pricing discrimination. Often, they are widely used by marketers but not considered as such (so what).<\/p>\n\n\n\n<p>For example, it\u2019s common practice to see a \u2018Buy 2\u2015Get 1 free\u2019 deal or sliding prices based on the quantity a shopper buys. With 3 common degrees of pricing discrimination, my examples would be of second-degree. Customers segmentation into groups, such as <em>wholesalers, VIPs, retailers, etc. <\/em>and selling goods of the different cost would be third-degree. However, situations, when every shopper gets a unique price would be commonly considered the first-degree, though technically hard to realize.<\/p>\n\n\n\n<p>With all that said, let\u2019s now see what default Magento 2\noffers when it comes to pricing &amp; deals personalization, and what can be\ndone to expand the core functionality.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1.png\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11188\" width=\"586\" height=\"511\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1.png 1171w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-600x523.png 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-768x670.png 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-250x218.png 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-696x607.png 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-1068x931.png 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/4_1-482x420.png 482w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Personalize Customers\u2019\nShopping Experience in Magento 2?<\/strong><\/h2>\n\n\n\n<p>In Magento 2, you can come across \u2018Customer Group Prices\u2019 functionality, which equals tier prices in fact. It allows you to set different prices for different product quantities and enable these offers for specific customer groups. However, these prices do not overwrite a product\u2019s main price on the front-end. They add the tier prices table:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/\u0412\u0443\u0430\u0444\u0433\u0434\u0435-\u042c\u0444\u043f\u0443\u0442\u0435\u0449-2.mp4\"><\/video><\/figure>\n\n\n\n<p>Follow <a href=\"https:\/\/docs.magento.com\/m2\/ce\/user_guide\/catalog\/product-price-group.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the link<\/a> to see the official user guide for Group Prices setup in default Magento 2.<\/p>\n\n\n\n<p>However, if you wish to go further and bring more\npersonalization, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>display various prices for different customer\ngroups,<\/li><li>set specific prices for hand-selected customers,<\/li><li>generate customer-specific coupon codes,<\/li><\/ul>\n\n\n\n<p>MageWorx Customer Prices Suite can be of much use for you as at incorporates three powerful features: <strong>a)<\/strong> customer group prices <strong>b)<\/strong> personal customer discounts and <strong>c)<\/strong> prices per customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Common Use Cases for the Magento 2 Customer Prices Suite extension<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Magento 2 default \u2018Customer Group Prices\u2019 vs MageWorx \u2018Group Prices\u2019 <\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/ezgif.com-video-to-gif-1.gif\" alt=\"\" class=\"wp-image-11203\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"> Use Case #1<\/h4>\n\n\n\n<p>&#8220;I know that in default Magento 2,&nbsp;<em>\u2018Customer Group Price\u2019<\/em>&nbsp;equals&nbsp;<em>tier prices<\/em>&nbsp;and allows setting different prices for different product quantities, including a possibility to enable such offers for different customer groups.<\/p>\n\n\n\n<p>I want to go beyond adding the tier prices table on the frontend and overwrite a product\u2019s main price, i.e., replace the default product price completely everywhere on the front-end.\u201d\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 2. Correct group prices visible for each customer group <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"728\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9.jpg\" alt=\"\" class=\"wp-image-11204\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9.jpg 1288w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-600x339.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-1200x678.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-768x434.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-696x393.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-1068x604.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/CUstomer-prices-suite_9-743x420.jpg 743w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"> Use Case #2<\/h4>\n\n\n\n<p class=\"has-text-align-left\">\u201cI have 400+ customer groups and wish to make correct group prices visible for each group on product view, category and featured block.\u201d\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;Special product prices for individual customers<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"728\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11.jpg\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11205\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11.jpg 1288w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-600x339.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-1200x678.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-768x434.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-696x393.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-1068x604.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_11-743x420.jpg 743w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"> Use Case #3<\/h4>\n\n\n\n<p>\u201cWe wish to display special product prices for our most loyal customers while displaying how much a regular customer would pay.\u201d\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 4.&nbsp;Discounts for hand-selected customers <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"728\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12.jpg\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11208\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12.jpg 1288w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-600x339.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-1200x678.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-768x434.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-696x393.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-1068x604.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-Suite_12-743x420.jpg 743w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"> Use Case #4<\/h4>\n\n\n\n<p>\u201cWe had an email marketing campaign. Specific customers have interacted with our newsletter. I was thinking of retargeting and allowing those specific customers to use a personalized coupon code.\u201d\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> 5.&nbsp;Bulk prices setup, update, and editing <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"728\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4.jpg\" alt=\"How to Build Customer Loyalty with Personalized Prices | MageWorx Magento Blog\" class=\"wp-image-11209\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4.jpg 1288w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-600x339.jpg 600w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-1200x678.jpg 1200w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-768x434.jpg 768w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-250x141.jpg 250w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-696x393.jpg 696w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-1068x604.jpg 1068w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/Customer-prices-suite_4-743x420.jpg 743w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Use Case #5<\/h4>\n\n\n\n<p>\u201cI am looking for a fast way to set custom prices for numerous customers and products at once\u201d.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>It&#8217;s much more than what the&nbsp;<a href=\"https:\/\/www.mageworx.com\/customer-prices-suite-magento-2.html?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=CPS\">Customer Prices Suite<\/a> is capable of. Unsure whether it will meet your business needs or not, feel free to drop us a line at support@mageworx.com. We will be happy to assist! <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/customer-prices.m2.ext.mageworx.com\/index.php\/admin\/admin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"67\" src=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1-13.png\" alt=\"Customer Prices Suite \" class=\"wp-image-11211\" srcset=\"https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1-13.png 314w, https:\/\/www.mageworx.com\/blog\/wp-content\/uploads\/2019\/09\/1-13-250x53.png 250w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/a><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>We&#8217;ve offered you some insights and stats on personalized pricing and coupon giving. Do you use such tactics in your Magento 2-based store? Would you?<\/p>\n\n\n\n<p>Please, share your ideas in the comments field below.? <\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Getting it right with pricing and timely deals is always a challenge. It\u2019s the question of keeping up with the competition, knowing how much your customer base is willing to pay and a fear that the ROI will be low or worse yet, nonexistent. Data collection (and getting to know who the customer is) has [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":11183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428,255,291,426],"tags":[457],"class_list":{"0":"post-11182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-magento-2","9":"category-e-marketing","10":"category-extensions-tips-and-tricks","11":"tag-personalization"},"_links":{"self":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/comments?post=11182"}],"version-history":[{"count":18,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11182\/revisions"}],"predecessor-version":[{"id":16766,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/posts\/11182\/revisions\/16766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media\/11183"}],"wp:attachment":[{"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/media?parent=11182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/categories?post=11182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mageworx.com\/blog\/wp-json\/wp\/v2\/tags?post=11182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}